Neil Wilkins Podcast

Neil Wilkins

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

  1. Responsible Marketing as a Commercial Advantage

    16H AGO

    Responsible Marketing as a Commercial Advantage

    How ethical, transparent and socially responsible marketing strengthens trust, loyalty and long-term performanceT rust has become a commercial issue, not just about reputation. Edelman’s 2025 Trust Barometer shows that business remains the most trusted institution globally, while expectations for transparency, ethics and visible action remain high. Responsible marketing is no longer a “nice to have”. It helps brands earn permission to be chosen, believed and recommended. By the end of this session, you should be able to: Understand responsible marketing as a source of commercial value
 Connect trust, transparency and ethics to loyalty and performance 
Use proven models to guide responsible decisions
 Recognise the risks of weak claims and poor practice
 Apply practical ideas to campaigns, content and customer relationships More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887 More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

    37 min
  2. Why Apple Mac for Marketers? With Damien Schreurs

    1D AGO

    Why Apple Mac for Marketers? With Damien Schreurs

    Why Apple Mac for Marketers? With Damien Schreurs Damien Schreurs is a continuous learner and passionate educator. He is the Explainer-in-Chief of EasyTECH, a company providing IT training and coaching on Apple products, Microsoft Office, Cyber Security, and AI.  Damien hosts the Macpreneur Podcast, featuring practical tips, effective strategies, and insightful interviews, to help people save time and money running their business on a Mac. Visit Damien’s website https://macpreneur.com/tips to take the free quiz to discover how efficient you are at using their Mac. At the end of the quiz, you will get personalised time-saving tips based on your results. You may also like to try this link for Mac Shortcuts tips and tricks https://macpreneur.com/episode168 More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

    52 min
  3. Health on Planet Earth, with David Gottfried

    4D AGO

    Health on Planet Earth, with David Gottfried

    David Gottfried founded the World Green Building Council, a movement now spanning 85 countries and billions of square feet of certified green buildings. David is a Stanford-trained engineer, four-time author, and keynote speaker. His fourth book, Regen360: An Operating System for a Regenerative Earth, publishes October 2026. The book goes beyond green building to take on a harder question: what if the operating logic underneath our civilisation is the problem? David proposes an Earth Code — 18 governing codes for a regenerative future — and a framework called HOPE: Health on Planet Earth. When you run the code, you get the Fourth World — the one we forgot to build. Explore David’s work at http://regen360.net More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

    48 min
  4. Resilience and Adaptability in Modern Marketing

    MAY 1

    Resilience and Adaptability in Modern Marketing

    Resilience and Adaptability in Modern Marketing Roles How to stay effective, confident and commercially useful during change and uncertainty Reflection: When have you felt most stretched in your marketing role, and what helped you keep going? Why This Matters Now Marketing roles are changing fast AI, tighter budgets, channel complexity and shifting expectations are increasing pressure The World Economic Forum identifies resilience, flexibility and agility as rising priority skills for the future of work  Resilience is no longer a personal extra. It is part of modern professional capabilitySession Aims By the end of this session, you should be able to: Understand resilience and adaptability in a marketing contextUse proven models to respond to change more effectivelyRecognise pressure signs before they become burnoutBuild practical habits that support steadiness and confidenceSupport others through uncertainty as well as yourself What Resilience Really Is Resilience is not pretending everything is fineThe APA describes resilience as adapting well in the face of adversity, stress or challenge  In marketing, resilience means:Recovering from setbacksStaying useful under pressureThinking clearly when plans changeContinuing to learn rather than becoming stuck Reflection: Do you currently define resilience as endurance, recovery, or adaptation? More content like this at Cambridge Marketing College http://marketingcollege.com/events

    48 min
  5. Using Data to Inform Marketing Decisions

    APR 24

    Using Data to Inform Marketing Decisions

    How to focus on the numbers that matter and make better marketing decisions with confidence Marketers now have access to more data than ever More data does not automatically create more clarity Too many metrics can lead to confusion and hesitation The goal is not more reporting, but better decisions By the end of this session, you should be able to: Distinguish data from insight Focus on the metrics that matter most Avoid vanity metrics and overloadUse simple models to guide decisions Communicate findings with more confidence More content like this at Cambridge Marketing College http://marketingcollege.com/events

    43 min
  6. Time Management and Prioritisation, for Apprentices

    APR 22

    Time Management and Prioritisation, for Apprentices

    Time Management and Prioritisation for Apprentices How to balance work, learning, and assessment without burning out. This session gives apprentices a practical system for managing competing demands. The aim is not to fit more into the day. It is to make better decisions about what matters, when to do it, and how to work sustainably. Why this matters for apprentices Apprentices are balancing at least three parallel demands: Day-to-day workOff-the-job learning Assessment and evidence building Time management is not a personal preference. It is a professional skill. Strong habits reduce missed deadlines, rushed evidence, and avoidable stress. More content like this at Cambridge Marketing College http://marketingcollege.com/events

    39 min
  7. Personalisation at Scale using AI

    APR 20

    Personalisation at Scale using AI

    How to use AI to tailor experiences across channels while staying ethical, transparent, and commercially effective. This session helps marketers understand how AI can support personalisation at scale in a way that improves customer relevance, supports customer lifetime value, and respects privacy, consent, and trust. It combines current regulatory guidance, strong academic theory, and practical marketing application. Why personalisation at scale matters now AI has made it possible to tailor experiences, recommendations, timing, and content across far more touch points than manual teams could manage alone. Reputable industry research now frames AI personalisation as a driver of growth, efficiency, retention, and brand relevance, especially when it is embedded across workflows rather than used in isolated pilots. Reflection question: 
Where would better personalisation make the biggest difference in your current customer journey? What “personalisation at scale” actually means Personalisation at scale is the ability to tailor content, offers, journeys, and service interactions across large audiences using data, automation, and AI. McKinsey describes this through “next best experience”, which focuses on what a customer most needs in a given moment rather than sending the same message to everyone. More webinars like this at Cambridge Marketing College http://marketingcollege.com/events More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/

    38 min
  8. How to Increase Mental Clarity

    APR 17

    How to Increase Mental Clarity

    How to Increase Mental Clarity, with Carlijn Krijger Carlijn Krijger is “on a mission to create 10,000 superwoman bodies”. After reading countless self development books, journalling, workouts, and spending over $30k on coaches and programs, Carlijn realised a breakthrough that came through deep detoxes, the world’s leading health protocols and authentic spirituality. Everything goes so many layers deeper than most people are even aware of, and so that's what Carlijn is helping her clients with right now. In this episode of the Neil Wilkins Podcast we are going to explore these opportunities and more as we delve into techniques and practices that help you increase mental clarity and improve your physical and emotional wellbeing. Connect with Carlijn https://superwoman.cc/homepage Find related content at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/

    46 min
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5
out of 5
10 Ratings

About

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

Information

  • Creator
    Neil Wilkins
  • Years Active
    2017 - 2026
  • Episodes
    640
  • Rating
    Clean
  • Copyright
    © copyright
  • Show Website
    Neil Wilkins Podcast