187 episodes

Neil Wilkins : The Mindful Living Show : The Mindful Marketing Show : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Mentor : Author : Speaker : Podcaster : #IKIGAI

Neil Wilkins Podcast Neil Wilkins

    • Business

Neil Wilkins : The Mindful Living Show : The Mindful Marketing Show : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Mentor : Author : Speaker : Podcaster : #IKIGAI

    Does Sustainability Now Fit In Your Brand Marketing?

    Does Sustainability Now Fit In Your Brand Marketing?

    In this morning's Wisdom talk, Neil Wilkins explores if now is the time to include Sustainability within your brand marketing.

    Neil argues that now is the time to become more authentic, transparent and mindful of the impact of your business, because your customers are valuing these things more than they ever have.

    Neil introduces the new marketing mix Product, People, Process, Profit that is detailed in The Mindful Collective website

    • 24 min
    The Rule of Thirds in Digital Marketing, a Wisdom broadcast

    The Rule of Thirds in Digital Marketing, a Wisdom broadcast

    Neil Wilkins' first session on the new mentoring app Wisdom, as he talks about The Rule of Thirds in social media and digital marketing and how best to use it to balance a content strategy.

    Neil gives two marketplace examples to bring The Rule of Thirds to life and as the number of listeners grew throughout the broadcast it was clear the topic was resonating.

    For more details about Wisdom, visit the app (iOS only available) and search neilwilkinsx

    • 50 min
    Empathy at Work

    Empathy at Work

    How do you become an empath at work? 

    What should you do to protect yourself from negative energies? 

    How do you balance supporting and taking on others' issues? 

    In this webinar for Cambridge Marketing College's fortnightly career development series, Neil Wilkins explores some simple yet powerful techniques for enhancing your empathy skills and abilities. Neil believes that empathy can be taught and is here to show you how.  

    More content like this webinar recording is available at http://neilwilkins.online

    • 55 min
    Why You Need User-Generated Content In Your Marketing Plan

    Why You Need User-Generated Content In Your Marketing Plan

    If you aren't yet benefitting from the amazing value that user-generated content can bring to your digital marketing efforts, Neil Wilkins explains how you can easily and effectively use it to increase awareness and engagement.

    The research doesn't lie. This is an amazing opportunity to cost and time efficiently super-charge your content marketing efforts.

    For more episodes like this and to find out more about Neil, visit his website

    • 47 min
    How To Become More Agile, Flexible & Creative

    How To Become More Agile, Flexible & Creative

    There is no 'normal' or 'business as usual', so the time is now for becoming more agile, flexible and creative.

    In this episode of Cambridge Marketing College's personal and professional development series, Neil Wilkins talks us through the things we can do and think about to meet the challenges and opportunities in this currently crazy world.

    Take the next steps in your personal development by booking a 1-2-1 mentoring session with Neil at neilwilkins.online

    • 48 min
    Sentiment Analysis ~ What you really want to know about your followers

    Sentiment Analysis ~ What you really want to know about your followers

    Social media insights are all very well and good. We do want to know how far our posts and advertising is reaching. It's important to understand if and where we are getting good engagement and of course, click throughs, show that our messages are getting through.

    But wouldn't it be even better if we knew what our customers, visitors and followers were really feeling when they engage with our social media and digital marketing?

    It's called Sentiment Analysis. Find out whether the responses and mentions you are getting in social and the wider internet, are positive or negative. What about the passion by which the responses are being shared? Important, right?

    In this 'fly on the wall' glimpse into one of the Cambridge Marketing College Apprentices' Friday Focus workshops, Neil Wilkins explores why and how you can build sentiment analysis into your metrics.

    For more details about the apprenticeships scheme, visit Cambridge Marketing College website.

    To book a 1-2-1 mentoring appointment with Neil, check out his booking schedule.

    • 26 min

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