100 episodes

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

#NeoMarketing Podcast The Golding Group

    • Marketing
    • 5.0 • 1 Rating

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

    Leadership By Delegation

    Leadership By Delegation

    “The Professor” Pritch Pritchard breaks down all the benefits of delegation, a true sign of leadership. For this podcast, we define Delegation as: “Dividing up responsibilities in order to be most efficient in the chain of command. Giving control, authority and responsibility to another person as an opportunity to provide value.” Delegating, when done correctly, is a whole lot more than just telling people what to do. A quite example of leadership.
    04:10 Saves time
    05:21 Reduce burnout
    06:29 Increase value and credibility
    07:48 More/better executive experience
    08:38 Benefits For employees
    10:45 Self-esteem for the team
    11:20 Think like an owner, not “just” an employee
    12:01 Job enhancement and enjoyment (yes, that’s important!)
    14:02 Developing leadership skills in your organization
    14:30 Overall effectiveness
    14:37 How to delegate effectively
    15:08 Stop saying “easier to do it myself”
    15:49 “We’ve always done it that way” red flag
    17:00 Delegate by strengths and weaknesses of team members
    17:23 Delegate in chunks
    18:10 Share the big picture
    19:22 Define responsibilities
    19:34 Provide authority when you delegate
    20:28 Make it possible for team members to ask for help
    21:46 Don’t micromanage, no one appreciates it
    We also reference (a few times) The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations by Kouzes and Posner.
    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
    To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
    .
    Subscribe to the #NeoMarketing podcast:
    iTunes: bit.ly/TheGoldingGroup
    Videos on YouTube: bit.ly/GoldingGroupYouTube
    Spotify: bit.ly/NeoPodcast (Login First)
    iHeartRadio: bit.ly/NeoMarketingPod
    Spreaker: spreaker.com/user/thegoldinggroup
    Google Podcast: bit.ly/NeoMarketingGP
    Podchaser: bit.ly/NeoPodchaser
    Deezer: bit.ly/NeoPodDeezer
    Podcast Addict: bit.ly/NeoPodAddict
    Pod Link: pod.link/1275659816

    • 23 min
    Bonus Episode: 2020 Review

    Bonus Episode: 2020 Review

    Because we have an “extra” Wednesday in December, we decided to drop one last #Bonus episode to end the year right. We are running down the top topics, discussions, guests and feedback from you for all of 2020.

    00:47 Mr. #SaturdayMorningHustle
    01:15 What a year 2020 has been!
    02:40 #Adapt #Adopt #Pivot your business
    04:02 Cashflow vs. Profitability (just survive)
    05:07 The value of leadership
    05:30 The Apology Impulse
    05:57 #CancelCulture
    07:30 The speed of crisis communications
    08:00 Protocols over plans 1
    0:40 Goals, Objectives and Strategy
    12:56 COVID-19 has an effect on everyone
    13:40 Let’s talk about business ethics
    14:40 Plans for this podcast in 2021
    16:07 Tell us what you want to see/hear on this show

    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
    To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
    Let’s engage! Follow us:
    Twitter: https://twitter.com/GoldingGroup @GoldingGroup
    Facebook: https://www.facebook.com/StrategicBusinessGrowth
    LinkedIn: https://www.linkedin.com/company/the-golding-group/
    Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup
    Listen, Watch, Subscribe or Stream: bit.ly/NeoMarketingSubscribe
    iTunes: bit.ly/TheGoldingGroup
    Spotify: bit.ly/NeoPodcast (Login First)
    iHeartRadio: bit.ly/NeoMarketingPod
    Spreaker: spreaker.com/user/thegoldinggroup
    Google Podcast: bit.ly/NeoMarketingGP
    Podchaser: bit.ly/NeoPodchaser
    Pod Link: https://pod.link/1275659816
    Deezer: bit.ly/NeoPodDeezer
    Podcast Addict: bit.ly/NeoPodAddict

    Thanks!

    • 17 min
    Continue To Adapt Adopt Pivot During COVID-19 (with bonus audio)

    Continue To Adapt Adopt Pivot During COVID-19 (with bonus audio)

    The next chapter in our Adapt, Adopt or Pivot During COVID-19 series. We discuss how your business decisions during the Coronavirus will not go “back to normal” in the future. Instead, utilize what you have learned, new tools added and continuing to pay attention to your audience for direction.

    Unpredictability is very bad for business
    Adapt, Adopt or Pivot your business model
    There is no such thing as a “New Normal”
    COVID-19 stress is impacting everyone
     No, you’re not pivoting back soon – Slow Down!
    You can’t force people to like your business model
    Start with a question, solve an actual problem
    Don’t be ostentatiously braggadocious 16:09 Listening is more important than ever before
    The only way your business survives COVID-19 is by listening to your audience
    Social listening and social proof

    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
    Let’s engage! Follow us:
    Twitter: https://twitter.com/GoldingGroup @GoldingGroup
    Facebook: https://www.facebook.com/StrategicBusinessGrowth
    LinkedIn: https://www.linkedin.com/company/the-golding-group/
    Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup
    Listen, Watch, Subscribe or Stream the #NeoMarketing podcast: http://bit.ly/NeoMarketingSubscribe

    • 24 min
    Special Guest Corey Walker, Managing Partner of Ncite Partners

    Special Guest Corey Walker, Managing Partner of Ncite Partners

    Special guest Corey Walker, Managing Partner of Ncite Partners (https://ncitepartners.com) shares his expertise in talent recruiting, corporate culture building, the value of retention vs. turnover, the value of diversity in employees and much more. Walker offers great advice for building a better business structure and red flags mistakes to avoid.
    01:41 – About Ncite Partners
    3:21 – What drew Walker to Talent Recruiting?
    4:00 – Building Corporate Culture
    5:58 – Working with 3rd party professional service providers
    8:04 – Customized approach to recruiting
    9:56 – The value of diversity in hiring
    14:43 – Overcoming preconceived notations to improve processes
    16:22 – Benefits of retaining employees vs. turn over churn
    19:02 – Employees as brand evangelist
    20:37 – Bradford Smart “Topgrading” strategy in talent acquisition
    23:08 – Post-COVID changes in the C-suite 25:30 – Use of new technology in the hiring process
    27:21 – Changes in hiring due to COVID-19
    31:00 – Hiring family / friends
    32:07 – HR red flags
    36:39 – Favorite advice for hiring right
    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
    Let’s engage! Follow us:
    Twitter: https://twitter.com/GoldingGroup @GoldingGroup
    Facebook: https://www.facebook.com/StrategicBusinessGrowth
    LinkedIn: https://www.linkedin.com/company/the-golding-group/
    Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup
    Listen, Watch, Subscribe or Stream the podcast: http://bit.ly/NeoMarketingSubscribe
    Subscribe:
    iTunes: http://bit.ly/TheGoldingGroup
    Spotify: http://bit.ly/NeoPodcast (Login First)
    iHeartRadio: http://bit.ly/NeoMarketingPod
    Spreaker: https://www.spreaker.com/user/thegoldinggroup
    Google Podcast: http://bit.ly/NeoMarketingGP
    Podchaser: http://bit.ly/NeoPodchaser
    Pod.Link: https://pod.link/1275659816
    Deezer: http://bit.ly/NeoPodDeezer
    Podcast Addict: http://bit.ly/NeoPodAddict
    Audry: https://bit.ly/NeoPodAudry
    YouTube: http://bit.ly/GoldingGroupYouTube

    • 39 min
    A Better Way Of Explaining Strategy

    A Better Way Of Explaining Strategy

    “The Professor” Pritch Pritchard, APR has found a new (and what we think is much better) way to explain the concept and execution of Strategy for students and professionals. On this episode, we discuss a better explanation of Strategy and Strategic Execution based on a new definition by Andrew Bellay, who runs https://straty.com/ and holds (among other degrees) a Masters of Science in Management Science & Engineering from Stanford University.
    We discuss, dissect and elaborate on this definition: Strategy is the process of creating a well-aligned set of activities with the aim of occupying a valuable position in a competitive landscape. Then, we detail how these ideas fit into an overall approach to business, communication, etc….
    Listen, Watch, Subscribe or Stream this podcast: http://bit.ly/NeoMarketingSubscribe
    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
    To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
    Let’s engage! Follow us:
    Twitter: https://twitter.com/GoldingGroup @GoldingGroup
    Facebook: https://www.facebook.com/StrategicBusinessGrowth
    LinkedIn: https://www.linkedin.com/company/the-golding-group/
    Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup
    Subscribe to the #NeoMarketing podcast:
    iTunes: http://bit.ly/TheGoldingGroup
    Spotify: http://bit.ly/NeoPodcast (Login First)
    iHeartRadio: http://bit.ly/NeoMarketingPod
    Spreaker: https://www.spreaker.com/user/thegoldinggroup
    Google Podcast: http://bit.ly/NeoMarketingGP
    Podchaser: http://bit.ly/NeoPodchaser
    Pod Link: https://pod.link/1275659816
    Deezer: http://bit.ly/NeoPodDeezer
    Podcast Addict: http://bit.ly/NeoPodAddict
    Audry: https://bit.ly/NeoPodAudry
    Thanks!

    • 17 min
    Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations

    Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations

    There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing to cancel culture by a national non-profit org. and a billion-dollar tech company that can’t live up to basic expectations. Strap in, we’re calling out leaders for their mistakes and piecing together the lessons we can all learn. The key is learning from our (and other people’s) mistakes.
    Crisis Communication:
    1. There is no such thing as over-communication in crisis situations.
    2. You have to meet expectations, not do the minimum.
    3. Protocols are better than plans for adapting as a situation changes.
    4. Keep your tools (analog and digital) up to date at all times, so you are prepared for a crisis situation.
    5. Put a human face on a crisis. Let the people you need to connect with see and hear a real person.
    6. Use everything, multiple times. See item #1 again.
    7. Actual transparency and authenticity, the way real people (your stakeholders) expect it.
    Cancel Culture:
    You cannot appease your way back from being canceled. (Unless you really, really screwed up) the attempt to do so will only cost you, supporters while doing nothing to “un-cancel” your reputation online. Unmet Expectations: How can a Billion (with a B) dollar tech company like T-Mobile have a poorly designed and performing website? They must not care about customer appreciation.
    What do all of these have to do with each other? More communication, even if it’s incomplete or not what people are happy to hear, is always better than less communication.
    Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
    Let’s engage! Follow us:
    Twitter: https://twitter.com/GoldingGroup @GoldingGroup
    Facebook: https://www.facebook.com/StrategicBusinessGrowth
    LinkedIn: https://www.linkedin.com/company/the-golding-group
    Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup
    Subscribe to the #NeoMarketing podcast:
    iTunes: http://bit.ly/TheGoldingGroup
    Spotify: http://bit.ly/NeoPodcast (Login First)
    iHeartRadio: http://bit.ly/NeoMarketingPod
    Spreaker: https://www.spreaker.com/user/thegoldinggroup
    Google Podcast: http://bit.ly/NeoMarketingGP
    Podchaser: http://bit.ly/NeoPodchaser
    Pod.Link: https://pod.link/1275659816
    Deezer: http://bit.ly/NeoPodDeezer
    Podcast Addict: http://bit.ly/NeoPodAddict
    Thanks!
    #NeoMarketing Ep104

    • 32 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Marketing

Listeners Also Subscribed To