100 episodes

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

#NeoMarketing Podcast The Golding Group

    • Business
    • 5.0 • 1 Rating

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

    Lifetime Value

    Lifetime Value

    An old idea that's very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service. We discuss the impact of lifetime value in '22 based on an article written in the 1980's by Pritch's dad (an original "Mad Man" advertising pro): Pritchard Jr, H. O. "A Member’s Lifetime Value: Seeing Member Acquisition as an Investment in Your Organization’s Future." Association Management 36.6 (1991): 35-39.
    There is huge profitability in retaining clients instead of constant attraction, thus lifetime value of repeat business along with recommendations, endorsements and (potential) brand evangelist. We break down the why, how to execute, measurement, budgeting and management of creating lifetime value as an investment, not an expense.
    00:00 From expense to investment00:39 Intro02:42 The longer they stay, the more value created06:48 Evaluation of your product/service/program offering08:30 The answer isn't always "just charge more"11:00 Value added14:50 All based on research of what's valuable to your audience16:50 Profitable and sustainableOn the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribeTo contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

    • 19 min
    2022 Business Trend Predictions

    2022 Business Trend Predictions

    New for '22 our predictions of essential and impactful business trends for 2022 - NOT new normal, just normal business in the new year.
    1. Because of Covid: The Great Resignation and Consumer Experimentation
    2. Continuing Trends: Niche Inside a Niche
    3. The Opportunity: Data Activation (More In A Future Episode)
    4. What To Watch For In 2022: Crypto, Blockchain, NFT, Hybrid Events, Democratization of Everything, New Money in New Places
    On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe
    To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

    • 44 min
    Five Keys To Starting Any Business

    Five Keys To Starting Any Business

    Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual. The problem was where to start, how to focus on what's most important and how all the advice in the world could b put into the simplest version possible to get his business off the ground. That's what we did for him and we hope to do for you with this episode.
    His 800 pages instruction manual had 798 too many pages. Everything necessary was on the first two pages: Brand, Products & Services, SWOT, Audience, Advertising (all of it), Public Relations, Sales. We break all of these segments down to simple, easiest-to-understand action plans.

    05:00 It was all on the first two pages
    10:38 Brand + Product/Service DIFFERENTIATION #1
    13:37 POSITION vs. competition #2
    20:41 Target AUDIENCE #3
    24:54 SET and MEET EXPECTATIONS #4
    29:50 FOCUS on most effective channel(s) first #5

     
    On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

    • 34 min
    Profile In PR Failure (A Series of Teachable Moments)

    Profile In PR Failure (A Series of Teachable Moments)

    On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski's “Profiles in Failure" list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of "what not to do" examples."Sometimes the only way to help organizations avoid embarrassment, humiliating visibility, enormous litigation, and just plain stupidity is to illustrate dramatically the pattern of behaviors and attitudes that lead to catastrophic reputational trouble." Jim Lukaszewski calls this pattern “Profiles in Failure.” https://www.e911.com/profiles-failure-behavior-patterns-precipitate-perpetuate-trouble/NBC NEWS: Michigan's AG got drunk before a football game and wrote about it on Facebook. Attorney General Dana Nessel said she declined pleas from staff members to hire a crisis management firm to handle the fallout from the incident. https://www.nbcnews.com/news/us-news/michigans-ag-got-drunk-football-game-wrote-facebook-rcna5207On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

    • 25 min
    Media Relations 101 Rules Of Engagement

    Media Relations 101 Rules Of Engagement

    On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). "The Professor" Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional. Here's the baker's dozen list of tips:

    Hot mics and cameras
    When an interview starts and ends
    Your words up in lights 
    It's OK to say "I Don't Know" when you don't
    On The Record
    On Background 
    Off The Record 
    NEVER Spin
    Perception is reality 
    Always tell the truth
    Speak in personal terms
    Never argue 
    Never Let an S.O.B. know...

    On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA  discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

    • 23 min
    Our 10th Business Anniversary Advice Episode

    Our 10th Business Anniversary Advice Episode

    This month, The Golding Group will celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have shaped the company. We also look forward to the next 10 years (and beyond).



    On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA  discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.



    Subscribe to the #NeoMarketing podcast:
    iTunes https://bit.ly/TheGoldingGroup
    Videos on YouTube https://bit.ly/GoldingGroupYouTube
    Spotify https://bit.ly/NeoPodcast (Login First)
    iHeartRadio https://bit.ly/NeoMarketingPod
    Spreaker https://www.spreaker.com/user/thegoldinggroup
    Google Podcast https://bit.ly/NeoMarketingGP
    Podchaser https://bit.ly/NeoPodchaser
    Pod Link https://pod.link/1275659816
    Deezer https://bit.ly/NeoPodDeezer 
    Podcast Addict https://bit.ly/NeoPodAddict



    To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/



    Let’s engage! Follow us:
    Twitter https://twitter.com/GoldingGroup @GoldingGroup
    Facebook https://www.facebook.com/StrategicBusinessGrowth
    LinkedIn https://www.linkedin.com/company/the-golding-group
    Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

    • 42 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Business

Ramsey Network
BiggerPockets
Andy Frisella #100to0
NPR
NPR
Jocko DEFCOR Network