99 episodes

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

#NeoMarketing Podcast The Golding Group

    • Marketing
    • 5.0, 1 Rating

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

    Business Development A to Z

    Business Development A to Z

    A full hour breaking down Business Development into 10 easy-to-understand sections. It’s our longest episode for a good reason – Business Development is the central nervous system of any organization. Let’s break it all down:



    Kyle’s Top 5: * Marketing is a 2-way conversation * Community building for brands * Business Process Management (BPM) * Change Management * 2 ways to profit



    Pritch’s Top 5: * Leadership training and development * Internal and external communication protocols * Crisis Management protocols * Red Teaming / R&D * PR predictions for 2020/21



    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



    Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

    • 1 hr 3 min
    Adding Another Marketing Acronym: A.M.M.O.

    Adding Another Marketing Acronym: A.M.M.O.

    There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O.



    Audience Message Measurement Objectives (just not exactly in that order)



    “The Professor” Pritch Pritchard, APR breaks down the acronym pieces, why each is important and how to use them in business communication. This works for external and internal communications which is extra important right now due to stress, concern and changes related to COVID-19 safety protocols, limitations and restrictions. Use A.M.M.O. to focus your aim at the target market before taking your shot at effective communication. Bullseye!



    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



    Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe



    To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

    • 8 min
    Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19

    Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19

    There’s a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this episode, we define the problem and give you advice, strategy and tactics needed to overcome this obstacle with minimal extra budget (but plenty of extra focus and effort).



    Along with corporate culture, employee relations and how to best utilize your stimulus checks (Spoiler Alert: #BuyLocal) we also discuss maximizing coronavirus slowdowns to build brand loyalty, jumpstart sales without “selling” and NOT apologizing for doing things your way (while being open to feedback).



    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe



    To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

    • 22 min
    Understanding Objectives And Tactics

    Understanding Objectives And Tactics

    Do you know the difference between Goals, Objectives, Strategy & Tactics? Too many business people don’t get it, often confusing the various important part of the business plan, getting them out of order or just not paying attention to each aspect. So we’re going to walk you through the differences and uses for each business planning element so you can create more effective practices. “The Professor” Pritch Pritchard, APR will explain why he objects to objectives (he really objects to people incorrectly labeling tactics as objectives).



    The Powerpoint download link Pritch mentioned on the podcast is here: https://bit.ly/ObjectivesPPT



    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



    Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

    • 22 min
    Sales and Customer Service During COVID-19

    Sales and Customer Service During COVID-19

    Now more than ever, customer service is paramount to establishing, maintaining and leveraging your best consumer relationships. We discuss customer service philosophy, best practices and give you a few examples of great and terrible coronavirus customer service. Customer service can make or break any business, so let’s spend some time talking about it.



    While you are adapting, adopting or pivoting your business for COVID-19 limitations and restrictions, you have the opportunity (yes, that the right word during this pandemic) to attract new customers, build better relationships and strengthen your business future by doubling or tripling down on customer service. After all, it’s on of the few things you have complete control of before, during and after the coronavirus impact on business and society.



    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



    Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

    • 34 min
    Crafting Messages That Resonate

    Crafting Messages That Resonate

    Ep92: “The Professor” Pritch Pritchard breaks down the elements of a clear and captivating message via the acronym CUBE A (created by Brad Phillips, one of the world’s top media trainers) for internal and external communication.



    C is for Consistent U is for Unburdened B is for Brief E is for Earworthy A is for Audience Focused



    We discuss messages v. slogans, types of messages and tips for crafting your memorable message. We also discuss WiFM “What’s in it For Me?” and “Not In My Backyard” or NIMBY.



    According to Wikipedia, NIMBY first appears in a June 1980 newspaper article from Virginia, but was popularized in the 1980s by British politician Nicholas Ridley, who was Conservative Secretary of State for the Environment and comedian George Carlin used the term in a comedy skit, implying that people had already heard of it. https://en.wikipedia.org/wiki/NIMBY



    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

    • 17 min

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