Neon Cowboys Founder, Asia Hall, on Dealing with Knockoffs and Protecting Intellectual Property Tough Stuff

On this episode of Tough Stuff, Founder of Neon Cowboys Asia Hall sits down with me for a compelling conversation all about the challenges of business ownership in the direct-to-consumer world — from protecting intellectual property to dealing with knock-offs to scaling with a small team. Asia also shared more about a few of her favorite projects, like working with celebrities including Kesha and Beyonce, which all came about thanks to Neon Cowboys’ one-of-a-kind light-integrated fashion accessories. Prepare to be inspired as she opens up about her passion for unique tech-based apparel while getting honest about the difficulties of meeting customer expectations.



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⏱️ TIMESTAMPS

[00:01:36] The origin story of Neon Cowboys

[00:04:08] The struggles of fighting copycats and dupe culture

[00:08:35] The plight of customer frustrations with the pre-order model of business

[00:12:00] The process and struggles with getting patent protection

[00:16:02] The pros and cons of working with Amazon as a fashion tech brand

[00:16:55] How Neon Cowboys is working to expand their market presence

[00:20:26] Overcoming challenges in the consumer goods industry



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👋 STAY IN TOUCH



✦ Tough Stuff Podcast ✦

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✦ Your Host: Audrey Saccone ✦

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✦ Today’s Guest: Asia Hall ✦

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Learn more about Neon Cowboys

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