The NerdBrand podcast is the intersection of nerd culture, branding, and advertising.
Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon.
Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.
Visit us to learn more about the podcast and our branding agency services.
Product Placement in Movies with Guest Josh Suiter
On this episode of the NerdBrand podcast, we have Josh Suiter back! So let’s discuss movies that place products in them. Josh was just elected President-Elect of the KY Chamber of Commerce Professionals, which is ironic because he loves to read books about US Presidents.
Quote from Josh: “But I've also taken a liking lately to Space Jam and have been watching the OG version - the newer one was ok but not as good as the original.”
New movie box office:
Budget - $150,000,000 (estimated)
Gross US & Canada - $70,528,072
Opening weekend US & Canada - $31,053,362
Gross worldwide - $162,828,072
So this movie was reviewed as a giant ad from beginning to end. When is it too far? Have you ever been taken out of the moment due to product placement? (I have Transformers 4-5 with a Bud Light Beer truck crash scene).
Some movies that did this to discuss:
Paramount with Transformers - Air Force, Chevy, and beer).Pixar - Mattel - Barbie, and nostalgic brands like Mr. Potato Head. Marvel Studios - Acura, and Burger King
Some Helpful Links:
New Year, New Brand
Welcome to a new year! As a result, many want to start fresh with better habits, new relationships, and a refresh of their brand.
But let’s discuss what a “brand refresh” actually is.
A brand refresh is simply a sharpening-up of your company's messaging and visuals, partly to avoid it becoming outdated, but more importantly so it reflects how your company and your customers are constantly growing and changing.
Let’s review the refreshes we saw in 2021. NOT re-naming.
The White House
We’re Your Gandalf - NerdBrand Podcast Ep.89
There are two guides to the Lord of the Rings trilogy. (I’ll explain)
Gandalf the gray for Legolas and Aragorn
Gollum for the hobbits to mount doom
Which guide do you want?
An example of NerdBrand’s guidance:
Design for branding is not just design. It requires strategic thought. How is this going to be used? Graphics that are cost effective to print can be entirely useless in regards to postal regulations.
Pick your items to “design” in the strategic phase.
What is Brand Imagery? - With NerdBrand's Brand Imaging Specialist, Coral Abood
We're playing a fun game on this episode as we celebrate the holidays! Tune in for a laugh and maybe a little learning.
Aside from the holiday fun, we have NerdBrand's very own Coral Abood on the show to discuss brand imagery.
Brand imagery is much more than headshots. It is the tangible, or intangible, elements that consumers associate with a brand. It could be YOU, a package, an experience, a feeling, a taste, and so on. Brand imagery is visual, auditory, olfactory, or tactile. Anything that makes up the "feel" of your company.
Customers' perceptions of your brand come from their interactions with it. Communicate your brand's value with strategic photography and visual experiences. Original and creative content always markets better.
Coral specializes in concept development and growing brands using strategic, commercial imagery. These images are important to your content strategy for all sales & marketing efforts, press releases, websites, and social media, and advertising.
Because everything is an ad.
Coral is also a very energetic personality that you'll enjoy keeping up with on a shoot and collaborating with.
Ho. Ho. Huh? with Guest Matt Jones
Ho Ho Ho! On this episode, we’re talking again to our fellow nerd and Industrial Designer, Matt Jones. Matt takes on a unique role this time of year. He knows someone who's pretty special around the holidays, and he's coming on the show to share it as well as celebrate Christmas with us.
Or if you're a Seinfeld fan, a Festivus for the rest of us.
Let's talk about how Seinfeld popularized this oddball holiday, and look at the merch that goes with it. Festivus is well branded -- there’s a website, books, videos, social media, and more.
What does Festivus mean?
Festivus is the name of a secular and non-commercial holiday characterized by the raising of an aluminum pole, the serving of dinner, the airing of grievances, and the demonstration of feats of strength.
Let’s discuss the rules and see if we can practice them:
● Get a Festivus pole. Search your home for an aluminum pole.
● Prepare a Festivus dinner. Meatloaf is key to staying true to the “Seinfeld” episode.
● Air your grievances.
● Join in the Feats of Strength.
● Call all slightly non-routine events 'Festivus miracles.'
It’s Never Just a Website.
On this episode of the NerdBrand podcast , we’re talking about how to approach your next website design. Every business sees a great website as a need. And it is, no argument. Your website is often one of your most prominent ads.
But is really fair to say, "I just need a website"?
Is the greatness of a website determined by the quality of its content or is it the outcome of the website design itself?
A few questions to ask yourself as you enter a new web design project...
First, what do you want people to do when they arrive? Where do you want them to go?
Second, think about structure. What’s in the primary navigation? Well, it should be important, of course. And it's not for every important thing. In this case, more isn't better.
Also, you likely have different audiences coming to your site. How do you properly drive those different audiences down their individual paths to conversion?
Lastly, don't view your website as a narrow funnel. It's not as if every visitor enters your home page and drills down to where they'd like to go.
Shockingly, we still forget that the largest front door to our websites is the search engine.
Lots of your individual web pages, even important ones, aren't navigated to directly from your home page. They're reached directly from Google. So each page needs to be an adequate experience that logically drives your visitor to the "next step."
As an example, our podcast page isn't linked on the home page, simply because very few people were navigating to it from the home page. The bulk of visitors were coming directly from Google or social. So, we were able to remove an item from our navigation, freeing up space for more important pages.
What are some websites you’ve visited and hated the experience?
Jason will go first...
ANY NEWS SITE.
How many popups and agreements do I need to click to get them out of the way of what I’m trying to read? Stop pissing off your users!