12 min

New Brand and Purpose Talking on Tap

    • Business

Increasingly, the onus is on businesses to define their purpose in the world. But how do they map historical brand truths against the need to evolve and grow? A tough nut to crack. In this episode, host Elaine McCrimmon speaks with the man who has at least some of the answers - Richard Oppy, our VP Global Brands - to discuss our new visual brand identity, and what this means for AB InBev.

Increasingly, the onus is on businesses to define their purpose in the world. But how do they map historical brand truths against the need to evolve and grow? A tough nut to crack. In this episode, host Elaine McCrimmon speaks with the man who has at least some of the answers - Richard Oppy, our VP Global Brands - to discuss our new visual brand identity, and what this means for AB InBev.

12 min

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