New California Law Regulates Carbon Claims

Green is the new black, or so it seems, based on the growing number of companies that are making “green” claims. Claims about carbon reductions are particularly in fashion, both with advertisers and with a growing number of challengers who are questioning the basis for those claims. Some lawsuits even allege that there are “foundational issues with the voluntary carbon offset (“VCO”) market” – the principle means for substantiating those claims – that render “claims based on offsets inherently problematic.” https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/new-california-law-regulates-carbon-claims Gonzalo Mon gmon@kelleydrye.com (202) 342-8576 www.kelleydrye.com/people/gonzalo-e-mon Katie Rogers krogers@kelleydrye.com (202) 342-8455 https://www.kelleydrye.com/people/katherine-katie-rogers Subscribe to the Ad Law Access blog - www.kelleydrye.com/subscribe Subscribe to the Ad Law News Newsletter - www.kelleydrye.com/subscribe View the Advertising and Privacy Law Resource Center - www.kelleydrye.com/advertising-and-privacy-law Find all of our links here linktr.ee/KelleyDryeAdLaw Hosted by Simone Roach