New Construction Marketing Podcast For Agents

Damon & Nate

The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients. 

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    Season#2 Episode#23 - The Ugly Truth About Lead Generation (and Why Most Agents Quit Too Soon)

    Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com If you've ever wondered why your leads ghost you—or why that ad spend didn’t pay off immediately—this episode is your reality check. I lay it out clearly: lead gen is not a magic switch. It’s a long game built on consistency, trust, and strategy. If you’ve been treating lead gen like a last-ditch effort, you’ll want to hear this. In This Episode: ✅ The #1 myth realtors believe about online leads ✅ Why most agents burn through their pipeline too fast ✅ The oil pipeline analogy that changes everything ✅ How your “non-buyers” could become your biggest profit source ✅ Why ignoring nurturing is silently killing your ROI ✅ The surprising buyer psychology shift agents keep missing 🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com Follow The Iconic Agent On: Youtube: https://www.youtube.com/@TheIconicAgent/ Instagram: https://www.instagram.com/theiconicagent LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter) Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community Grab the CheatCode to Predictably attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook

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    Season 2 Episode#20 - You’re Wasting Time on the Wrong New Construction Projects—Here’s How to Fix I

    Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com What if the key to selling more new construction wasn’t just about inventory or location—but about how you navigate builder reps, hidden inventory, and buyer expectations behind the scenes? This episode pulls back the curtain on how agents in the field are winning faster and smarter—by becoming strategic connectors, not just order takers. In This Episode ✅   What most agents miss when choosing where to focus their energy ✅ The power of relationships (and name-dropping) in speeding up response times ✅ Why only 30% of buyer leads purchase what they originally had interest in ✅ What “fuzzy slippers” have to do with your new construction marketing strategy ✅ How to be seen as the trusted advisor—not just the messenger 🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com ****** Follow The Iconic Agent On: Youtube: https://www.youtube.com/@TheIconicAgent/ Instagram: https://www.instagram.com/theiconicagent LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter) Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community Grab the CheatCode to Predictably attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook

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    Season#2 Episode#19 - Right Now Money: How New Construction Agents Get Paid Fast

    Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/ In this behind-the-scenes session from our New Construction Marketing Mastery event, we uncover a lesser-known strategy using condo conversions and standing inventory that realtors are using to earn full commissions—without waiting for a home to be built. In This Episode ✅ Why one Florida law could mean faster commission checks for smart agents ✅ The 3 categories of new construction deals—and how to spot the ones that pay fast ✅ One myth about pre-construction that’s quietly killing your cash flow ✅ What every agent needs to know about “right now money” before they miss it 🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com ****** Follow The Iconic Agent On: Youtube: https://www.youtube.com/@TheIconicAgent/ Instagram: https://www.instagram.com/theiconicagent LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter) Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community Grab the Cheat-Code to Predictably Attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook

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    S#2 Episode#18 - The $250,000 New Construction Follow-Up Failure (and What Every Agent Needs to Learn From It)

    One overlooked conversation. One broken relationship. One quarter of a million dollars... gone. In this episode, Damon and Nate share a real and raw behind-the-scenes breakdown of how skipping one simple habit cost Nate more than $250,000 in commission—and how to avoid making the same mistake. In This Episode ✅ Why “lead gen” isn’t enough (even when it works) ✅ The silent killer of new construction deals most agents ignore ✅ How one sales director’s angry phone call exposed a massive oversight ✅ What happens when the builder’s team changes—and you’re not ready ✅ The right-now money agents miss when they rely only on automation Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com 🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com ****** Follow The Iconic Agent On: Youtube: https://www.youtube.com/@TheIconicAgent/ Instagram: https://www.instagram.com/theiconicagent LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter) Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community Grab the CheatCode to Predictably attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook #RealEstateAgent #NewConstructionHomes #LuxuryRealEstate #RealEstateMarketing #ListingAgentLife #RealEstatePodcast #MarketingPodcast #AgentTraining #RealtorTips #AgentLife #LearnRealEstate #SocialMediaForRealtors #LeadGenerationTips #AIForRealtors #RealEstateLeads #InstagramForRealtors #RealtorSuccess #RealEstateContent

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    Seas#2 Episode#17 - The AI Prompt That Attracts New Construction Buyers

    Download the Prompt mentioned here:  (Make a Copy) Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com In this behind-the-scenes episode from our 3-day New Construction Marketing Mastery Workshop, we reveal a powerful AI prompt that helps agents craft persuasive narratives that stand out—and convert. No fluff. No guesswork. Just a smarter way to market new construction. In This Episode ✅ Why most community descriptions fall flat (and how buyers really read them) ✅ The exact structure that feeds AI with what it needs to generate results ✅ How to combine URLs, lifestyle benefits, and builder data into one seamless message ✅ What “lazy mode” looks like—and why it still beats 90% of agents ✅ The mindset shift that makes your write-ups more persuasive than the builder’s own copy 🔗 Ready for more tips? Tune in to hear the full episode and learn how to predictably attract new construction and luxury new construction buyers! Episodes updated weekly at The Iconic Agent Podcast http://www.theiconicagentpodcast.com Follow The Iconic Agent On: Youtube: https://www.youtube.com/@TheIconicAgent/ Instagram: https://www.instagram.com/theiconicagent LinkedIn: https://www.linkedin.com/newsletters/7166888868393242627/ (Join the Newsletter) Join 5k other Agents in the New Construction Community: https://www.theiconicagent.com/community Grab the CheatCode to Predictably attracting New Construction (or Luxury New Construction) Buyers Locally and Out of State: https://www.theiconicagent.com/playbook

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The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.