New Construction Marketing Podcast is an educational weekly show for new construction sales professionals designed to provide actionable ideas to help you sell more homes. Weekly topics range from new home sales best practices, time management tips, productivity tools, industry trends and marketing ideas. Sitting in the decorated model home by yourself can feel like you’re on an island-especially when you’re in a slump, but you’re not alone-tune in to get inspiration from a community of real estate industry leaders and your peers right here on the New Construction Marketing Podcast with your host Anya Chrisanthon.
Results from the Zillow Consumer Housing Trends Report-125
Zillow's Brett Steele shares findings from recent survey. A global pandemic, historic economic change and unprecedented home value growth have been hallmarks of the past year. But while these large-scale changes have shifted the housing market landscape and have the potential to reshape homeowners’ preferences over the longer term, many behaviors and attitudes remain the same as they always have.
Beautiful, Funny or Make Me Cry Video with Guy Bauer-124
Guy Bauer is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Video is no longer the exception, but an expectation and with that it's difficult to stand out and to be noticed. In this episode we're talking about video that catches customer's attention. According to Guy you've got to do it like George Costanza-the opposite of what everyone else is doing! 😂
For full show notes please visit www.anyachrisanthon.com/124
How to Convert More Leads with Chat-123
Today I am chatting with David Scheppler with Apex Chat about....well-chat! We all know that 99% of consumers begin their home search online and it often takes place on a Friday night between the hours of midnight and 3 am. If your organization offers online chat-is someone available at 3 am to answer your customer's inquiries?
Because there is nothing worse than initiating a chat, but they just leave you hanging.... That's why Apex Chat offers both chat bots as well as human operators who are ready to respond to your prospects' inquiries and to set up the next appropriate steps with them.
The best part is-it won't cost you an arm and a leg! In fact there are no monthly fees-they only charge you if they're able to pass a qualified lead on to you. Yeah-you heard that right! And right now you can get 50% off your initial set up fee when you use this link to get started.
Keeping Up with Evolution of New Home Sales & Marketing with Jennifer Cooper -122
On today's episode we're talking about the evolution of marketing professionals and how to have difficult conversations with your customers about delays and price increases during these trying times in homebuilding.
Jennifer has spent half of her career working in new home construction to working with the multi-family industry in multiple marketing capacities. To date, Jennifer has provided marketing leadership to three home builders: Richmond American Homes, Oakwood Homes and Truland Homes. Jennifer’s most recent work through early 2020 was for Oakwood Homes where over four years she revolutionized the organization’s brand, created the first active adult and luxury product brands, and ensured brand consistency among all of Oakwood Homes’ business units. Cooper also oversaw the brands for eight of Oakwood’s sister companies. She built the corporate and division marketing teams to design and build best practices and led all marketing support materials and region-wide campaigns.
Jennifer’s work at Oakwood Homes alone earned her Marketing Professional of the Year at MAME 2017 with the Denver HBA and nationally she also won the same award with the NAHB in January of 2018 (gold) and runner up (silver) in 2019.
She has also had the blessing and honor to serve as a board member for the Colorado Homebuilding Academy, Tennyson Center for Children, Apartment Assoc. of Metro Denver, and honored visionary council member for Atlas RTX.
Leveraging Lifestyle to Sell More Homes with Debra Wyatte-121
Debra Wyatte is the Chief Experience Officer with Cecilian Partners. She brings well over a decade of customer experience expertise working with community developers, production home builders, and Homeowner Associations. On today's episode we're talking how to leverage lifestyle or social capital as a marketing tool.
Debra Wyatte holds a Bachelor of Science in Park and Recreation and Tourism Management from Indiana University. She is an active member of the Urban Land Institute at national and local levels. She is a member of the Community Development Council (CDC) Green and Building Healthy Places Committee in Colorado.
To learn more about the XO (software that provides a single platform for community developers and home builders to unify experience (X) and operations (O) data) please visit: www.anyachrisanthon.com/xo
The 3 Pillars of a Top Performer with Abby Cornelius-120
This Episode is extra special because Abby actually trained me when I first started in new home sales back in 2013. We worked for the same builder. Abby Cornelius has had an incredible career in homebuilding industry and she's done it all-from new home sales, to a sales manager and now she is a land acquisition manager.
Today we're chatting about the 3 pillars of a top performer. Whether you're in sales, management or marketing role-this episode is for you! Stack your pillars to increase results. We're digging into self management, customer experience and business strategy. You'll discover where your strengths are and opportunities to level up!
To learn more about Abby connect with her on LinkedIn
Great host and guest conversations
Really good content and Anya is a great host!
Great Guests, relevant content, and great host! This show is packed with value and insights. I cannot recommend this show enough!
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