100 episodes

New Construction Marketing Podcast is an educational weekly show for new construction sales professionals designed to provide actionable ideas to help you sell more homes. Weekly topics range from new home sales best practices, time management tips, productivity tools, industry trends and marketing ideas. Sitting in the decorated model home by yourself can feel like you’re on an island-especially when you’re in a slump, but you’re not alone-tune in to get inspiration from a community of real estate industry leaders and your peers right here on the New Construction Marketing Podcast with your host Anya Chrisanthon.

New Construction Marketing Podcast Anya Chrisanthon

    • Business
    • 4.9 • 55 Ratings

New Construction Marketing Podcast is an educational weekly show for new construction sales professionals designed to provide actionable ideas to help you sell more homes. Weekly topics range from new home sales best practices, time management tips, productivity tools, industry trends and marketing ideas. Sitting in the decorated model home by yourself can feel like you’re on an island-especially when you’re in a slump, but you’re not alone-tune in to get inspiration from a community of real estate industry leaders and your peers right here on the New Construction Marketing Podcast with your host Anya Chrisanthon.

    The House That She Built with Kristi Allen and Mollie Elkman-118

    The House That She Built with Kristi Allen and Mollie Elkman-118

    All the show notes from today's Podcast can be found at www.AnyaChrisanthon.com/118
    The Utah Chapter of the NAHB Professional Women in Building is designing and constructing a home that will be showcased in the 2021 Utah Valley Parade of Homes (June 3-19, 2021). The goal for this home is to highlight and utilize women professionals, skilled tradeswomen, and women-owned companies for all stages of the project.

    • 43 min
    How to Get Media Attention for Your Business with Christina Nicholson-117

    How to Get Media Attention for Your Business with Christina Nicholson-117

    Christina is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV.

    She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.

    She is the Founder and CEO of Media Maven and today we chat about strategies to get your business featured in media without paying for it. She also talks about best practices when it comes to promoting and repurposing the coverage you receive as well as biggest mistakes most business owners make.

    To learn more about Christina, check out her Podcast.

    • 34 min
    The Future of Home Shopping with Jeff Kutas-116

    The Future of Home Shopping with Jeff Kutas-116

    Jeff Kutas aka Mailbox Guy is the Founder and CEO of MB Sentinel-they create safe spaces for home deliveries. His innovations not only provide a safe place for online orders but also create a safe space for this home delivery activity, that he personally feels lacks awareness.

    Jeff likes to create things that make everyday life more enjoyable and that are useful. Developing his delivery solutions so that they are best suited to how people live I.e. a gated property, suburban curbside or urban was determined by countless visits with homeowners, architects and builders which was integral to creating the variety of solutions that he offers today.

    We're talking about changes in consumer behavior with the rise of online shopping and how it affects not only how consumers shop for new homes and what features they choose but also new and innovative products that you can offer to accommodate your buyers. Connect with Jeff on LinkedIn on visit his website to learn more.

    • 34 min
    Episode #115: OSC Follow Up Best Practices with Alexis Udine.

    Episode #115: OSC Follow Up Best Practices with Alexis Udine.

    For full show notes please visit www.anyachrisanthon.com/115
    Alexis and I will be speaking at The Sales and Management Retreat in October 2021 in Hollywood, FL. To find out more and to sign up for the VIP list please visit www.anyachrisanthon.com/roland
    Today's guest is one of my favorite industry people-Alexis Udine. Alexis is a builder marketing manager with Group Two and the director of g2 Online Sales Coaching. For over a decade, Alexis has dedicated her career to the launch, growth and success of home builder sales and marketing programs around the country. She is thrilled to offer a fresh, proven approach to online sales coaching that meets the needs of today’s new home buyers.

    Alexis was recognized in Professional Builder‘s 40 Under 40 Class of 2021, has spoken at the International Builders Show, and regularly shares her knowledge with builders nationwide through Builder 20 groups. She holds a Master’s Degree in Elementary Education and is thrilled that her education and passion have merged to enable her to bring this innovative program to home builders.

    Connect with Alexis at audine@grouptwo.com

    • 43 min
    New Home Price Transparency with Betsy and Mark Feldmann-114

    New Home Price Transparency with Betsy and Mark Feldmann-114

    PRICE BLD-R is the collaboration of new home marketing veterans Mark and Betsy Feldmann, Principals of First Story Marketing located in Centennial, Colorado along with John Russell and Eric Knopf, Founders of Webconnex, a leading software company based in Sacramento, California.

    PRICE BLD-R is a brand-new patent-pending technology that deploys from anywhere on your website and allows shoppers to virtually “build & price” your homes. Watch engagement and leads soar as potential buyers are guided through an interactive new home pricing wizard to build & price your new homes.Use coupon code ANYA50 at checkout to take advantage of 50% off for the first 2 months.

    New homes are their passion. They believe that there isn’t anything better than a happy homeowner in a brand-new home. That’s why their work is solely focused on bridging the gap between builders and buyers in order to foster wonderful, lasting relationships.

    Each of the owners brings a wealth of real estate, advertising and marketing knowledge to different aspects of the business. Before starting First Story, Betsy spent five years working with large home builders and developers on a national level with one of the country’s top real estate advertising and branding agencies. She blends that experience with a background in nonprofit and event marketing.

    Mark applies his six-plus years of project management experience with one of the largest home builders in the nation to day-to-day business operations and client project management.

    Ready to give PriceBldr a shot? Use coupon code ANYA50 at checkout to take advantage of 50% off for the first 2 months.

    • 42 min
    How Arbor Homes Implemented MarTech with Tyler Stouder-113

    How Arbor Homes Implemented MarTech with Tyler Stouder-113

    Two opportunities to join me in person next week: 
    1. Tuesday, April 20th at 10:30 am EST: Learn How to Use Webinars to Grow Your Network and Generate Leads on Autopilot. To register: www.anyachrisanthon.com/tina
    2. Thursday, April 22nd at 2 pm EST: How to Convert Browsers Into Buyers and Establish a Pipeline of Leads. To register: www.anyachrisanthon.com/nternow
    Tyler Stouder is the Director of Marketing at Arbor Homes and he is a self described HubSpot enthusiast. Yes you heard that right. That's how we got connected in the first place-we both can talk about CRM's more than socially acceptable to admit.

    Tyler's been with Arbor Homes for a little over 2 years-coming from outside of building industry (his background is in marketing agency world). Today we talk about how Arbor Homes was able to embrace and implement new tech under Tyler's guidance in 2 short years.

    Connect with Tyler on LinkedIn

    • 43 min

Customer Reviews

4.9 out of 5
55 Ratings

55 Ratings

RWlistens ,

Great host and guest conversations

Really good content and Anya is a great host!

LK_Jensen ,

Great show!

Great Guests, relevant content, and great host! This show is packed with value and insights. I cannot recommend this show enough!

JRichardson - IV ,

Make sure to subscribe!

Great tips are shared here for sales professionals! Make sure to subscribe so you don’t miss any of this amazing content!

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