New Construction Marketing Podcast is an educational weekly show for new construction sales professionals designed to provide actionable ideas to help you sell more homes. Weekly topics range from new home sales best practices, time management tips, productivity tools, industry trends and marketing ideas. Sitting in the decorated model home by yourself can feel like you’re on an island-especially when you’re in a slump, but you’re not alone-tune in to get inspiration from a community of real estate industry leaders and your peers right here on the New Construction Marketing Podcast with your host Anya Chrisanthon.
Evolution of A.I. and the Future of Homebuyer Journey with John Hiscox-102
John Hiscox is a business development executive with Open House A.I - artificial intelligence powered marketing platform that works behind the scenes of a builder website to collect real-time behavioral data to empower confident decision making. John is a seasoned senior sales professional and growth advisor with a strong focus on B2B SaaS sales.
Today we're talking about the power of artificial intelligence to transform a customer journey experience as well as changes to privacy laws and its impact on future of marketing.
John loves speaking with customers and prospects to learn about challenges they face, and he take pride in pushing folks to think differently. As a software person - he tells folks that the technology doesn't matter... its what the technology enables for the customer - the outcome - often the sales process is focussed on the wrong thing.
John is a startup advisor to young entrepreneurs and a big believer in philanthropy - personally and professionally.
The 3 x 3 Strategy to Build Know, Like & Trust Factor with Ryan Mason-101
Recently named by Yahoo as 1 of the Top 12 Entrepreneurs to Watch in 2020 and former athlete, Ryan is living proof that, through perseverance, anyone can find success. A disruptive force in the professional world, he’s built a philosophy for building businesses using three key factors: people, process, and platform. Ryan’s passion and hard work have brought him countless accomplishments in the business world.
Ryan is now reaching out to up-and-coming entrepreneurs. His path took many unexpected turns, but he ultimately persevered. Ryan wants to inspire others to do the same, and to give them hope when difficult trials lie ahead.
Ryan's book The Digital Playbook: Proven Methods for Using Digital Marketing, Social Media Advertising and Internet Content for SEO, High Visibility and Explosive Business Growth is available for pre-sale on October 24, 2020
Tested and proven, the strategies and advice within this book are aimed at small businesses looking to take the next step in their development. Outlined within are methods to increase brand visibility, grow awareness within a company, how to supercharge engagement, and ways to drive both leads and conversions.
Connect with Ryan:
On his website, on Facebook, on LinkedIn and on Instagram
Instagram Reels for New Home Sales with Nadia Wiler-100
To watch a video and see full show notes please visit: www.anyachrisanthon.com/100
Nadia Wiler is a wedding photographer turned new home salesperson after Covid 19 virtually eliminated wedding industry. She knew she had to pivot and she picked new home sales as her new career because it is "pandemic proof".
Despite becoming an employee she runs her community in Plano TX at K. Hovnanian Homes as her own business. I found her on Instagram and was immediately impressed by what she is doing on this social media platform to sell homes.
Today we're chatting about all things Instagram as it specifically relates to new home sales. We discuss one of the newer features on the platform-Instagram reels. I would strongly suggest grabbing your phone so you can follow along and I challenge you to create a reel of your own!
I did it! (Not very well-but hey, it's work in progress! Check mine out here. Since this is the 100th Episode of the Podcast, I'm doing a giveaway-$100 Amazon gift card. To enter-create an Instagram reel of your own and use #newconstructionmarketingpodcast and tag @anyachrisanthon. Winner will be announced on November 15th, 2020.
The Three Strike Follow Up with Sky Stephens-099
Sky is my guest on today's episode of the New Construction Marketing Podcast and we talk about maintaining good habits during a housing boom. When people line up outside of your model home it's easy to become lazy and only go for the low hanging fruit, but what goes up-must come down. And when it does, you don't want to have atrophied sales muscles-you want to work them out every day so when the going gets tough-you're ready for it!
Sky Stephens is the co-founder of the Association of Professional Builders, a
business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a firm believer that residential home builders deserve to be earning more money for the service they are providing and that consumers deserve a superior service than they currently receive. The problem is the difficulty of delivering world-class service on tiny margins, or without having the proper systems in place.
In order to maximize client experience and overcome these difficulties, the
Association Of Professional Builders helps builders systemize their building
company. The result is an improved client experience which leads to more
demand. This allows an increase in margins and ultimately the ability to scale their businesses into desirable building companies that possess real value and can be sold as an asset.
CONNECT WITH SKY
Facebook Strategies to Increase Engagement with Wayne Mullins-098
Wayne Mullins is the founder and CEO of Ugly Mug Marketing. Over the past 20 years, he has scaled multiple companies and helped hundreds entrepreneurs do the same with their companies..
Ugly Mug Marketing has won the praises of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s). Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries - from every corner of the globe. And through his books and training programs, Wayne directly influences more than quarter million entrepreneurs each year.
Selling on Zoom - Best Practices with Jason Forrest-097
Today's episode is brought to you by TecHome Builder Online Summit happening on a computer near you on September 29th and 30th. My guest today-Jason Forrest is one of the speakers at the event-don't miss his session-State of the Art in Model Home Tours on September 30th at 12:30 pm EST.
Jason Forrest is CEO at FPG, a national recruiting and sales training company. He is an award-winning executive, the author of seven books, and the creator of cutting-edge sales and leadership training programs. Click on a link to grab your copy of Jason't latest book The Mindset of a Sales Warrior
Jason't partner and wife Mary Marshall was a guest on Episode #44 if you want to compare the notes.
Jason and Mary’s combined mission is to give every sales professional, manager, and executive the tactical, real-world knowledge so they can remove any limiting beliefs keeping them from breaking their plateaus.
Leashes are limiting beliefs every person experiences. That voice inside your head whispering you can't do something? That's your past programming negatively influencing your results. It's also a false narrative. You were born with every internal tool you need to succeed. It just needs to be continually called out and strengthened. That's when Jason and Mary came to a powerful realization that the best training isn't just telling people what to do, or how to do it, or even why to do it. It's unleashing their mindset. It's removing those mental chokeholds to help them see the true, fully realized picture of their abilities.
Customer ReviewsSee All
Anya has a great podcast about the home building industry with great guests. The Home Building Hero podcast was glad to collaborate with her on some episodes! Great job!
Anya delivers such amazing content that is so relevant in today’s real estate market! She has amazing guests on the show and week after week brings value and expertise! Anyone that is in new home sales or looking to start their career should definitely listen to the show!! Always look forward to new episodes!!
Best Podcast series ever, must listen
Amazing content and simply the best podcast series. Anya is so passionate and illuminates new home sales. 👍 We are so fortunate to have
Anya in our industry!