15 min

New data reveal! Insights into Mums Buying Journey 2024‪.‬ Mastering the Mum Market

    • Marketing

Unlocking revenue and increasing market share is exactly what we do at Mumpower. And how we have been able to do this for hundreds of brands since 2009 is by creating and implementing growth marketing solutions, all based on current data insights into how, what and why mums buy.

Most recently Mumpower surveyed almost 700 Australian Mums and we presented this intel exclusively in a masterclass for senior brand representatives.

In today’s episode, I’m throwing back to this masterclass to share some snippets. Here we unpack the 3 biggest shifts for 2024 this data reveals – and we reveal more around Mums buying journey.

If you want to increase your brand impact this year, you need to be across how the market has changed because now more than ever, Mums have the power to make or break your brand.



Download our Growth Masterclass here: https://mumpower.com.au/2024/02/18/supercharge-your-mum-marketing-masterclass/



Follow us https://www.instagram.com/mumpower_au/

Sign up to our network https://www.mumpower.com.au



Find Christie:

Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn

https://www.christienicholas.com.au/

Unlocking revenue and increasing market share is exactly what we do at Mumpower. And how we have been able to do this for hundreds of brands since 2009 is by creating and implementing growth marketing solutions, all based on current data insights into how, what and why mums buy.

Most recently Mumpower surveyed almost 700 Australian Mums and we presented this intel exclusively in a masterclass for senior brand representatives.

In today’s episode, I’m throwing back to this masterclass to share some snippets. Here we unpack the 3 biggest shifts for 2024 this data reveals – and we reveal more around Mums buying journey.

If you want to increase your brand impact this year, you need to be across how the market has changed because now more than ever, Mums have the power to make or break your brand.



Download our Growth Masterclass here: https://mumpower.com.au/2024/02/18/supercharge-your-mum-marketing-masterclass/



Follow us https://www.instagram.com/mumpower_au/

Sign up to our network https://www.mumpower.com.au



Find Christie:

Christie Nicholas - Chief Growth Partner - Mumpower | LinkedIn

https://www.christienicholas.com.au/

15 min