New Endorsement Guides Include Big Changes, But Few Surprises

In May 2022, the FTC proposed changes to its Endorsement Guides. Among other things, those changes created more prescriptive disclosure requirements for endorsements, imposed various requirements for consumer reviews, and clarified that all parties involved in a marketing campaign could be held liable for lapses. At that time, we analyzed the FTC’s proposed changes and examined how they might impact advertising practices and influencer marketing. https://www.adlawaccess.com/2023/06/articles/new-endorsement-guides-include-big-changes-but-few-surprises/ Gonzalo Mon gmon@kelleydrye.com (202) 342-8576 www.kelleydrye.com/Our-People/Gonzalo-E-Mon John Villafranco jvillafranco@kelleydrye.com (202) 342-8423 https://www.kelleydrye.com/Our-People/John-E-Villafranco Ioana Gorecki igorecki@kelleydrye.com (202) 342-8417 www.kelleydrye.com/Our-People/Ioana-Gorecki Subscribe to the Ad Law Access blog - www.adlawaccess.com/subscribe/ Subscribe to the Ad Law News Newsletter - https://www.kelleydrye.com/News-Events/Publications/Newsletters/Ad-Law-News-and-Views?dlg=1 View the Advertising and Privacy Law Resource Center - https://www.kelleydrye.com/Advertising-and-Privacy-Law-Resource-Center Find all of our links here linktr.ee/KelleyDryeAdLaw Hosted by Simone Roach