1 hr 1 min
The New P&L Deep Discussions Roundtable explores the Impact of Culture on Commercial Success The New P & L - Principles & Leadership in Business
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- Entrepreneurship
In 2020, global brand consulting and design agency, Landor & Fitch conducted a series of interviews with senior executives from some of the world’s most exciting and fastest-growing ‘Unicorn’ companies to understand the critical and powerful role culture plays in their businesses.
The findings were outlined in Landor & Fitch’s ‘Culture is Brand, Brand is Culture: How Unicorns achieved success’ Report.
In this special The New P&L Deep Discussions Roundtable we bring together the two authors of the Report as well as two of the Unicorn brands themselves to discuss the role culture continues to play in their commercial success.
Link to the full Landor & Fitch Report: https://atticus.wpp.com/api/wppawardsite/file/57e18eac-6054-4487-8724-98c440ee8daf
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Send in a voice message: https://podcasters.spotify.com/pod/show/principlesandleadership/message
Support this podcast: https://podcasters.spotify.com/pod/show/principlesandleadership/support
In 2020, global brand consulting and design agency, Landor & Fitch conducted a series of interviews with senior executives from some of the world’s most exciting and fastest-growing ‘Unicorn’ companies to understand the critical and powerful role culture plays in their businesses.
The findings were outlined in Landor & Fitch’s ‘Culture is Brand, Brand is Culture: How Unicorns achieved success’ Report.
In this special The New P&L Deep Discussions Roundtable we bring together the two authors of the Report as well as two of the Unicorn brands themselves to discuss the role culture continues to play in their commercial success.
Link to the full Landor & Fitch Report: https://atticus.wpp.com/api/wppawardsite/file/57e18eac-6054-4487-8724-98c440ee8daf
---
Send in a voice message: https://podcasters.spotify.com/pod/show/principlesandleadership/message
Support this podcast: https://podcasters.spotify.com/pod/show/principlesandleadership/support
1 hr 1 min