28 min
NewAir Shows How Small Businesses Can Grow and Thrive Cart Insiders Podcast
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- Marketing
Today we hear from Founder and CEO of NewAir Appliances Luke Peters, who discusses the changes and challenges that he has faced in almost 20 years of company evolution. We learn how NewAir has adapted to a competitive and changing online market, growing alongside the likes of Amazon and diversifying from a strictly DTC model to one that incorporates various retail channels while focusing on selling only their own product. Luke goes on to relate how he has built the ideal marketing team for the company’s particular needs, giving advice and inspiration to small business owners by proving that it is more than possible to grow and thrive alongside bigger players in a competitive field.
Today we hear from Founder and CEO of NewAir Appliances Luke Peters, who discusses the changes and challenges that he has faced in almost 20 years of company evolution. We learn how NewAir has adapted to a competitive and changing online market, growing alongside the likes of Amazon and diversifying from a strictly DTC model to one that incorporates various retail channels while focusing on selling only their own product. Luke goes on to relate how he has built the ideal marketing team for the company’s particular needs, giving advice and inspiration to small business owners by proving that it is more than possible to grow and thrive alongside bigger players in a competitive field.
28 min