37 min

How Brands like Sharpie, Food Saver, & Graco are Using Data to Level Up Their Ecomm Experiences with Michal Geller of Newell Brands Up Next In Commerce

    • Entrepreneurship

Creating an exceptional customer experience for a single brand is hard enough, what if you had to do it for dozens of brands all at once? That’s the challenge Michal Geller, the President of eCommerce & Digital at Newell Brands is faced with, and on this episode, he explains how data, experimentation, and consumer insights help him lead the way.

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.

Creating an exceptional customer experience for a single brand is hard enough, what if you had to do it for dozens of brands all at once? That’s the challenge Michal Geller, the President of eCommerce & Digital at Newell Brands is faced with, and on this episode, he explains how data, experimentation, and consumer insights help him lead the way.

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.

37 min

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