6 episodes

Practical advice from entrepreneurs changing the news business

News Guest LION Publishers

    • Business
    • 5.0 • 10 Ratings

Practical advice from entrepreneurs changing the news business

    How El Tímpano unlocked a new revenue stream by serving “hard-to-reach” communities

    How El Tímpano unlocked a new revenue stream by serving “hard-to-reach” communities

    Reader revenue often gets talked up as the future of local news, but what about the people who can’t afford to pay? In this episode of News Guest, Candice talks with El Tímpano founder Madeleine Bair about meeting information needs in low-income communities — and how her nonprofit newsroom unlocked a new revenue stream by doing exactly that.

    • 26 min
    How The 19th* learned from early mistakes and revised its growth plan

    How The 19th* learned from early mistakes and revised its growth plan

    The 19th* is celebrating its first birthday this month, and there’s a lot to celebrate, from a $12 million fundraising haul to its nearly 11,000 paying members. 

    But co-founder and publisher Amanda Zamora says the high-flying independent news startup has also made a few mistakes along the way, especially when it comes to planning for and managing growth.

    In this episode of News Guest, our host Candice Fortman talks with Amanda about the idea behind The 19th* and the challenge of launching it during a pandemic, as well as what she'd do differently if she could start again.

    • 30 min
    How The Objective is trying to scale up by slowing down

    How The Objective is trying to scale up by slowing down

    An all-volunteer passion project grows into a full-fledged news operation, with staff to manage, contractors to pay, and a business to run.

    Gabe Schneider and The Objective team have spent the last 12 months charging full speed ahead at this transition, but now they’re about to try something different: slowing down.

    In this episode of News Guest, our host Candice Fortman talks with Gabe and his colleague Janelle Salanga about why they’ve decided to take a break from publishing at The Objective this summer, and how they plan to use this pause to set themselves up for success.

    • 21 min
    How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members

    How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members

    Last summer, Luke Baumgarten was one of 24 aspiring news entrepreneurs selected to participate in the inaugural Startups Boot Camp, a partnership between LION and the Google News Initiative. Today, he’s the publisher of RANGE, a solutions-focused local news organization with nearly 1,000 newsletter readers and 100 paying members.

    In this episode of News Guest, Outlier Media executive director Candice Fortman talks with Luke about his first six months as an independent news founder, plus the creative growth tactics he used to build his audience from scratch.

    • 23 min
    How Milwaukee Neighborhood News Service built a racially diverse team that reflects the community it serves

    How Milwaukee Neighborhood News Service built a racially diverse team that reflects the community it serves

    Many news organizations across the country have *talked* about diversifying their teams and prioritizing equity and inclusion, especially in the wake of last year's Black Lives Matter protests.

    The Milwaukee Neighborhood News Service has actually done it. Nearly 70 percent of MNNS's paid staff identify as people of color, including its top editor Ron Smith — and it's not by accident.

    In this episode of News Guest, our host Candice Fortman talks with Ron about the approaches to recruitment, hiring, and training that have helped Milwaukee Neighborhood News Service build one of the most racially diverse news teams in the country, and what the rest of us can learn from it. 

    • 18 min
    How Block Club Chicago turned a viral story into a $100,000 campaign

    How Block Club Chicago turned a viral story into a $100,000 campaign

    Gator Watch officially began on July 9, 2019, when the nonprofit newsroom Block Club Chicago broke the news of a rare alligator sighting in west Chicago.

    30 stories and 4,000 T-shirts later, Gator Watch went down not only as a viral content series, but also as one of Block Club’s most successful fundraising campaigns ever, bringing in more than $100,000 in merchandise sales alone.

    In this episode, Candice talks with Stephanie Lulay and Maple Walker Lloyd about the story behind Gator Watch, and how Block Club Chicago’s broader merch strategy is creating a new source of revenue.

    • 16 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Ben DeJarnette ,

Rave for News Guest

Yes I play a small role in producing this podcast, but I can objectively say that Candice Fortman is an AMAZING host, and the guests have so much insight and intel to share about the hard work of launching and growing a digital news business.

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