A podcast focused on helping you become a more successful newsletter creator. Every week we interview a newsletter creator and dive deep into their newsletter based business to extract actionable insights for our very own newsletters.
Writing about power in women's sports with Lindsay Gibbs
Lindsay Gibbs is the author of Power Plays, a “No BS newsletter about sexism in sports.” Gibbs writes about the cultural and political context behind women’s sports. She was an early writer for Substack Pro, and has been building her newsletter for over a year.
Here, she shares her playbook for writing and growing a newsletter—while staying genuine, authentic, and marketing-free.
Numbers that matter with Walt Hickey of Numlock News
Walt Hickey is the author of Numlock News, a daily newsletter with tens of thousands of subscribers. Hickey started working in newsletters as a data journalist in 2014, before creating his own platform on Substack in 2018. Here, he shares his writing process, growth strategy, and more.
Acing email delivery with Yanna-Torry Aspraki
How do you make sure your emails aren't marked as spam? What causes your newsletter to go to the dreaded "promotions" tab? How can you fix it? Deliverability specialist Yanna-Torry Aspraki answers all of your email deliverability questions.
When should you file an LLC for your newsletter business?
As you start to develop a monetization strategy for your newsletter, a question arises: What should you do with the money?
Once your newsletter generates revenue, you have a few options. You can file taxes on that income as a sole proprietor, or you can decide to file an LLC and create a business. This week, I asked Ryan Pitylak, the CMO of ZenBusiness, to answer questions about the paperwork behind the scenes of starting a newsletter business.
The best newsletter advice from Polina Marinova Pompliano, Mark Stenberg, and Josh Kaplan
In last week’s panel on B2B media, I asked three experts for their advice on growing a newsletter. I spoke with Mark Stenberg, a media reporter for AdWeek and author of the newsletter Medialyte, Josh Kaplan, who previously helped scale Morning Brew and works with creators like Kinsey Grant and Colin & Samir to develop their brands, and Polina Marinova Pompliano, who writes the wildly popular newsletter The Profile. All three shared their top advice for newsletter writers.
Rewriting food media with Food Supply's Abena Anim-Somuah
Abena Anim-Somuah is the co-founder of Food Supply, a two-month old media upstart that includes a newsletter, Le Digestif, a digital cookbook of curated recipes, and coming soon, a community for culinary creators.
Here, Anim-Somuah shares her strategies for building a brand from scratch, developing digital communities in tandem with newsletters, and writing creatively.
How timely, and helpful!
Just started listening, excited for the interview lineup. Def things I can learn here. What a timely podcast, about newsletters.
One of the best Podcast For newsletter writers
This podcast is going to clearly layout the different tools ways to monetize and how to grow your newsletter. the host interviews amazing news letter writers highly recommend it
Relevant & Informative!
This podcast has given me the tools, content & confidence to start my own newsletter! I have followed the advice of the show’s guests & refer often to the suggestions on marketing,