11 episodes

Join Kelly Hopping as she explores the dynamic world of marketing leadership and the relentless pursuit of sales and marketing alignment on The NexGen CMO Podcast.

In candid conversations with both seasoned CMOs and emerging sales and marketing talent, Kelly explores the challenges and triumphs that shape today's marketing landscape and leaders – and the strategic maneuvers that can help propel you to the forefront of B2B marketing.

Whether you're a current CMO seeking effective team alignment strategies or a rising demand gen leader charting your career path, The NexGen CMO Podcast delivers actionable insights and innovative perspectives, ensuring you stay ahead in the ever-evolving world of marketing trends.

NexGen CMO Podcast Kelly Hopping

    • Business
    • 5.0 • 1 Rating

Join Kelly Hopping as she explores the dynamic world of marketing leadership and the relentless pursuit of sales and marketing alignment on The NexGen CMO Podcast.

In candid conversations with both seasoned CMOs and emerging sales and marketing talent, Kelly explores the challenges and triumphs that shape today's marketing landscape and leaders – and the strategic maneuvers that can help propel you to the forefront of B2B marketing.

Whether you're a current CMO seeking effective team alignment strategies or a rising demand gen leader charting your career path, The NexGen CMO Podcast delivers actionable insights and innovative perspectives, ensuring you stay ahead in the ever-evolving world of marketing trends.

    Heidi Bullock on Data-Driven Marketing: Insights and Alignment in a Digital Age

    Heidi Bullock on Data-Driven Marketing: Insights and Alignment in a Digital Age

    Tune in to join Kelly Hopping, CMO of Demandbase, and Heidi Bullock, CMO of Tealium, as they break down the role of data in marketing and how it impacts decision-making and alignment between sales and marketing teams. Together Kelly and Heidi share personal experiences and tips for leveraging data to foster collaboration across departments.

    • 43 min
    Jake Sorofman on Phases of Growth: From Market Acceptance Through Scalable Revenue

    Jake Sorofman on Phases of Growth: From Market Acceptance Through Scalable Revenue

    Kelly Hopping, CMO of Demandbase, sits down with Jake Sorofman, CMO of Visier, to discuss his experience at six software startups that have collectively raised over $1 billion in venture capital. Jake shares his journey and offers insights into marketing across different growth phases. Together they discuss how to identify the right career path, embrace challenges, and the importance of learning from mistakes. Tune in to hear Jake's advice and his exciting vision for the future of marketing!

    • 27 min
    John Eitel on B2B Sales Research and Market Trends

    John Eitel on B2B Sales Research and Market Trends

    In this episode, Kelly Hopping, CMO of Demandbase, and John Eitel, CSO of Demandbase, discuss Scott Brinker's most recent MarTech Landscape and new research from LinkedIn and Ipsos. You won’t want to miss this engaging conversation on B2B market trends and how they relate to current events.

    • 40 min
    Megan Lueders on Navigating the Marketing Maze: Mastering Leadership and Team Synergy

    Megan Lueders on Navigating the Marketing Maze: Mastering Leadership and Team Synergy

    Kelly Hopping, CMO of Demandbase, is joined by Megan Lueders, CMO of Sonatype, to discuss leadership across teams and in the local community. Megan draws on her experiences to share advice for emerging marketing leaders for enhancing their leadership skills and fostering a positive team dynamic. From serving on boards to finding your passion, listen now for a master lesson in leadership.

    • 30 min
    Peter Lorenco on Creating Relationships with CMOs

    Peter Lorenco on Creating Relationships with CMOs

    In this episode Kelly Hopping, CMO of Demandbase, and Peter Lorenco, VP of marketing at PathFactory, dive into how to create relationships to build a community of mentors. Peter shares advice on finding the right communities and how to add value in those networks. PLUS: Tune in to find out who was previously a child model!

    • 34 min
    Grant Johnson on Mentorship: How to Accelerate Your Path to CMO

    Grant Johnson on Mentorship: How to Accelerate Your Path to CMO

    In this episode Kelly Hopping, CMO of Demandbase, and Grant Johnson, CMO of Billtrust, share advice on how to find a mentor and stand out to accelerate your path to becoming a CMO. As a five-time CMO, Grant shares the importance of mentorship, no matter your age or stage in life.

    • 34 min

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