NexGen CMO Podcast

Kelly Hopping
NexGen CMO Podcast

Join Kelly Hopping as she explores the dynamic world of marketing leadership and the relentless pursuit of sales and marketing alignment on The NexGen CMO Podcast. In candid conversations with both seasoned CMOs and emerging sales and marketing talent, Kelly explores the challenges and triumphs that shape today's marketing landscape and leaders – and the strategic maneuvers that can help propel you to the forefront of B2B marketing. Whether you're a current CMO seeking effective team alignment strategies or a rising demand gen leader charting your career path, The NexGen CMO Podcast delivers actionable insights and innovative perspectives, ensuring you stay ahead in the ever-evolving world of marketing trends.

  1. Zarina Stanford on Mission-Driven Authentic Leadership

    JUN 26

    Zarina Stanford on Mission-Driven Authentic Leadership

    What does it take to lead with purpose and drive business growth marketing? Zarina Stanford, CMO of Bazaarvoice, joins Kelly to share her journey, the power of being mission-driven, and how presence and engagement shape leadership. Together they dive into cross-functional alignment, the art and science of marketing, and offer practical advice for aspiring leaders on finding their voice and embracing agility.

    40 min
  2. Bryan Law on Brains, Data, and Distinction

    MAY 20

    Bryan Law on Brains, Data, and Distinction

    What happens when you blend data, psychology, and storytelling in marketing leadership? In this episode, Bryan Law, CMO of SentinelOne, joins Kelly to share his thoughts on just that, while highlighting his journey to the C-suite. Together, they dive into the art and science of impactful marketing, from how testing, emotional resonance, and brand distinction drive results, to the power of storytelling in both learning and brand building. Plus, tune in for advice on how to balance speed with thoughtfulness and other advice for aspiring CMOs.

    35 min
  3. Sydney Sloan on GTM, Leadership, and Business Alignment

    MAY 6

    Sydney Sloan on GTM, Leadership, and Business Alignment

    How can marketing leaders drive both growth and customer success?  Sydney Sloan, CMO at G2, shares the ins and outs of leading GTM teams, from alignment to execution. Sydney shares her career journey with Kelly, including lessons from her time as an Executive in Residence, and how aligning marketing with business goals creates impact.  Listen in as they discuss maturity models, sales enablement, leadership development, and the evolving role of marketing as a driver of business strategy.

    40 min
  4. Wesleyne Whittaker on Peanut Butter & Jelly: Helping Sales and Marketing Stick Together

    APR 15

    Wesleyne Whittaker on Peanut Butter & Jelly: Helping Sales and Marketing Stick Together

    Want your sales and marketing teams to be like peanut butter and jelly, instead of like oil and vinegar?  Wesleyne Whittaker, Founder & Chief Transformation Officer at Transformed Sales, and Kelly share advice to help make it happen.  In this episode, Wesleyne shares her journey from a chemist to a successful sales strategist and leadership expert. Listen in as they discuss the importance of leadership in sales and how to empower teams for better performance. Together they emphasize the need for collaboration, data-driven decision-making, and having the heart of a teacher in sales management.

    29 min
  5. Taylor Hatfield on How Authenticity Wins in Modern Selling

    APR 1

    Taylor Hatfield on How Authenticity Wins in Modern Selling

    What does being a softball coach and a sales coach have in common?  Taylor Hatfield, Executive Sales Coach at Lushin, says authenticity.  In this episode, Kelly and Taylor discuss Taylor's journey from being a collegiate softball coach to a sales coach, the importance of authenticity in selling, and how this all relates back to marketers.  Listen to learn more about the importance of understanding personality types, sales psychology, and the significance of empowering teams through positive beliefs rather than fear-based leadership.

    31 min
  6. Arun Lal on the Power of Community and AI

    MAR 18

    Arun Lal on the Power of Community and AI

    How can marketers build and leverage engaged audiences? Arun Lal, VP of Marketing at DocketAI, says communities play a critical role. Tune in for a conversation between Kelly Hopping and Arun on the importance of community building in startups and the challenges and opportunities in marketing AI products. In this episode, Arun emphasizes the need for a shift in how businesses approach workflows with AI, advocating for a re-imagination of processes rather than mere automation.

    34 min
  7. Alicia Hale on the Future of AI in B2B Marketing

    MAR 4

    Alicia Hale on the Future of AI in B2B Marketing

    What will the CMO role look like in 3-5 years? Kelly Hopping and Alicia Hale, SVP of Growth Marketing at Demandbase and a two-time CMO, explore the future of the CMO role and how AI will make an impact. Tune in for an energetic conversation around how AI is transforming marketing strategies, enhancing personalization, and reshaping job roles. Together they explore how AI is empowering CMOs to become more data literate and strategic, allowing them to focus on deeper human elements of marketing.

    33 min
  8. Dave Gerhardt on Marketing Leadership and Team Building

    FEB 18

    Dave Gerhardt on Marketing Leadership and Team Building

    How do great marketers grow great teams and themselves professionally? Join Kelly Hopping and Dave Gerhardt, founder of Exit Five, as they explore how great leaders manage their teams with poise, build strong teams that drive results, and prioritize personal development to fuel career success. Inspired by Jim Rohn’s advice to “work harder on yourself than you do on your job,” Dave reflects on how his experiences at Drift and Privy became invaluable opportunities for learning and growth. If you’re ready to grow as a marketer, leader and individual, this episode is packed with actionable insights.

    50 min
See All (38)

Ratings & Reviews

5
out of 5
2 Ratings

About

Join Kelly Hopping as she explores the dynamic world of marketing leadership and the relentless pursuit of sales and marketing alignment on The NexGen CMO Podcast. In candid conversations with both seasoned CMOs and emerging sales and marketing talent, Kelly explores the challenges and triumphs that shape today's marketing landscape and leaders – and the strategic maneuvers that can help propel you to the forefront of B2B marketing. Whether you're a current CMO seeking effective team alignment strategies or a rising demand gen leader charting your career path, The NexGen CMO Podcast delivers actionable insights and innovative perspectives, ensuring you stay ahead in the ever-evolving world of marketing trends.

Information

  • Creator
    Kelly Hopping
  • Years Active
    2024 - 2025
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    NexGen CMO Podcast

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