Next in Nonprofits interviews nonprofit leaders and service providers to keep you up to date with the best ideas in social good. Learn more at nextinnonprofits.com/podcast
Fundraising software guide with Amadie Hart
Amadie Hart is the lead researcher of the recently updated "A Consumers Guide to Low-Cost Fundraising Software published by Tech Impact, which helps charities consider "...systems that facilitate work from any geographic location, that allow them to collect donations online, and that allow them to communicate directly with their donors."
Amadie joins host Steve Boland to discuss how the team decided which systems to review (for example, these systems are all cloud-based now), how use cases would be defined, information about pricing and so much more.
Nonprofit outreach and HIPAA with Spencer Brooks
Spencer Brooks is the Founder and Principal of Brooks Digital, which "believe(s) in your mission and know(s) you have the tools and information to help your constituents, you just don’t know how to orchestrate it all together to boost traffic, engagement, memberships, and subscribers."
Health Insurance Portability and Accountability Act (HIPAA) regulations exist to protect health-care consumers, and charities want to stay on the right side of those rules while asking their clients and supporters to stay connected with them outside any direct service relationship. Spencer talks with host Steve Boland about how to ask for permission to share marketing information, three levels of HIPAA-compliant marketing for nonprofits, and even going back to build a relationship with past clients if permission wasn't originally requested. Check out the links provided by Brooks Digital for more information.
Facebook fundraising with Mark Cross
Mark Cross is the Sales Director at GoodUnited, which is "is the worldwide leader in 1:1 conversational messaging between nonprofits and their donors."
Mark joins host Steve Boland to talk about the "why" of using Facebook for fundraising, including the fact it is going to happen with or without your nonprofits engagement. Mark also gets into the "how" of using Facebook tools, including a blog post from GoodUnited with information about how to get approved with Facebook to get more information about Facebook fundraising. Despite acknowledged concerns about Facebook as a platform (see the StopHateForProfit campaign for example), many potential supporters will use this space and charities can benefit from being intentional about engagement and strategy.
Fundraising While Black with Dominque Calixte
Dominque Calixte is "a millennial and fundraising professional" with "an interest in helping to activate millennials as change-makers through philanthropy and effective DEI (Diversity, Equity, and Inclusion) practice in the fundraising space."
Dominque joins host Steve Boland to talk about her perspective on Fundraising While Black. She shares her insights into systemic problems in hiring and advancing people of color in the fundraising space, and in nonprofit work more broadly. Topics include donor advised funds, access to networks, turnover in the field and more.
Google Ads and donations with Steven Aguiar
Steven Aguiar is the founder of Good Goes Further, which "empowers nonprofit leaders to understand, embrace, and wield their digital marketing powers for good."
Steven joins host Steve Boland to talk about using Google Ads to drive donations to charities. The Google Ads program donates search advertising to clients (learn more in our podcast on Google Ads) but once in the system it takes strategy and testing to direct search traffic into financial support for a mission. Steven talks about using pixels to re-market to past visitors, keeping up on the quality of search click throughs, augmenting donated search ads with paid tools, and much more!
#StopHateForProfit and Facebook with Megan Anhalt
Megan Anhalt is the Chief Strategy Officer and COO of Whole Whale, "a B Corp digital agency that leverages data and tech to increase the impact of social impact organizations."
Megan joins host Steve Boland to talk about the #StopHateForProfit campaign, sponsored by groups such as ADL, NAACP, Color of Change and more. The sponsoring groups are urging for-profit companies to "pause" all advertising spending on Facebook, hoping the platform will make changes to "stop generating ad revenue from misinformation and harmful content."
The campaign is targeted at for-profit companies, but the nonprofit sector has a lot consider about the problems with Facebook, the future of using that tool, and understanding all their other options to reach potential supporters, engage donors and more. Megan talks about how Whole Whale engages clients in evaluating what is right for them work, mission, and future given these concerns.
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Customer ReviewsSee All
Great podcast for nonprofit professionals
Really enjoy Steve’s professionalism and interview style. He has some great guests on the show and isn’t afraid to explore problems in a specific issue space that could benefit listeners.
Entertaining, engaging, and actionable
Just listen to the interview with Vanessa and it caused me to start binging on past interviews. Well done
A must listen for for anyone involved in nonprofits.