The same technology that powers modern hotel key cards and contactless card payments, can be a huge boost to our real estate branding and marketing.Near Field Communication (NFC) is a powerful technology that has multiple applications, many of which can improve our customer experience and networking.From business meetings, lead generation and home showings, NFC can be a huge game changer for us. If we unlock the applications of this technology marketing tool, we can bring more value to the table.How does NFC work, and what are the ways we can apply it in our businesses? In this episode, real estate technology innovator and CEO of VRLY, Tyler Irons shares why NFC is such a powerful tool for our industry.
It’s critical to create a seamless link between what we do online and what we do offline. We need to have consistency in our digital and in-person branding.Technologies like QR codes not only make this process easier on our end, they also help us deliver a better customer experience.QR codes can be the perfect tool for capturing leads, giving the consumer vital information in real time, and elevating our open houses.What are some of the most valuable applications of QR codes for real estate teams and agents? In the second half of our double feature episode, Tyler Irons shares some of the creative and strategic ways to use QR codes in our businesses.