3 min

NHL lockout hurts players odds of scoring deals Red, White and Blue Chips

    • Investing

With the exception of Wayne Gretzky, NHL players struggle for the attention of marketers. Doug Shabelman of Burns Entertainment says the NHL lockout will make their endorsement chances even worse.

With the exception of Wayne Gretzky, NHL players struggle for the attention of marketers. Doug Shabelman of Burns Entertainment says the NHL lockout will make their endorsement chances even worse.

3 min

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