Niche Down, Scale Up: Diversifying Your Income Without Limiting Your Creativity with Hope Taylor The Art & Soul Show - Photography Podcast for Newborn and Family Photographers

Should you niche down or generalize? There’s a lot of pressure for photographers to choose one area of interest. But just because you’ve found your passion doesn't mean you can’t be multipassionate! It’s totally possible (and honestly, preferable) to diversify your income, build up your passive income streams and create a well-rounded business.
In this episode, I’m chatting with coach and photographer Hope Taylor about niching down without limiting yourself. Hope is sharing how she found her passion for senior and wedding photography. Then, she’s explaining how she diversified her income streams through coaching and passive income. We’re also talking about showing up online and how to build your personal brand.
What’s in this episode:
How Hope found her passion for photography, business, and passive income [2:21]How she found her passion for senior and wedding photography [4:23]How to start niching down and learn to say “no” to work you don’t want [6:38]Why your branding should be an extension of your natural personality and style [8:43]Hope’s experience moving her business to another state – twice! [12:04]How to get comfortable on the other side of the camera and start building your personal brand [15:34]Hope’s journey to offering high-level mastermind coaching [19:59]How you can use outsourcing to help you stay in your zone of genius [23:30]Hope’s advice for seasoned and new business owners [29:02]If you want to learn to diversify your income streams to create more freedom in your business, tune in to this episode.
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/niche-down-without-limiting-your-creativity-with-hope-taylor/
Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/