Niching down within yourself w/ Alyssa @inspiredmediaco

I’m thrilled to have Alyssa Chan-Evangelista, founder and CEO of Inspired Media Co. with us today. She is an ex-wanna be actress turned social media strategist, manager and content creator. We talk all things building a personal brand, niching down within yourself and building your content creation skills.

In this episode, we cover:

• Building a personal brand
• What’s your vibe?
• What are you known to be a go-to for?
• How all of your content topics can be created through your “it factor” lens


• Niching down within yourself.
• Niches work!
• Creating content with your personality and point of view
• Your personal brand is priority
• Ideas for niching down your content


• Content creation
• How authenticity can come through with intentional posting
• Use your ideas! Most people don’t have a content ideation problem, they have a content execution problem
• Quality content doesn’t mean perfect content
• Content ideas and trends to get your creative juices flowing

Resources & Links:

• The Lifestyle Pillar Guide - FREE!
• Social Strategy Intensives
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Alyssa:

• Follow on Instagram and TikTok @inspiredmediaco
• Check out her website

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website

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Mentioned in this episode:

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