For this episode, I am joined by Rachael Cumberland-Dodd, an ex-corporate marketer turned niche-whisperer. She loves helping do-good business owners get to the heart of what they do, why they do it, and for whom, so they can market their mission with more ease, and less urgh!
Today, I’ve invited Rachael to share a conversation with me on a topic that sits right in the intersection of brand strategy and business strategy, and one that many people have strong opinions about how it “should” be done: defining your niche.
You know me, I don’t like “shoulds” — so I’m thrilled that we get to dive into a different, less rigid, way of doing things today, as Rachael shares her approach with us. And to quote Rachael:
"There's so much pressure to nail your niche, but what if your niche didn't need to be nailed — it just needed uncovering?"
Tune in to hear Rachael’s take on niching from within.
TL;DR — episode links:
ShownotesFeed Marketing websiteConnect with Rachel on Instagram or LinkedinBook a free clarity call with RachaelBook a 90-minute 1:1 niche sessionFreebie: How to find and connect with your best-fit niche