Nichole Pichardo - Brea-Olinda USD The School District PR Pros Podcast

Nichole Pichardo of Brea-Olinda Unified speaks with us about why she sees her role as the "district storyteller". Coming from a background of commercial marketing, she brings her experience and perspective to the table for her district on a daily basis. She also shares with us a recent PR challenge regarding the name of one of her school districts, and her philosophy on handling tough situations like this.
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