Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing Voice Marketing with Emily Binder

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat.
(00:00) Introduction to Purpose-Driven Marketing
(1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement
-“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him his NFL career." -Forbes
-Impact on sales and cultural spotlight for Nike ($15 billion US market)
-Related Masters in Business podcast: Scott Galloway called Kaepernick ad the best brand move of 2018.
(3:30) Failure of Kendall Jenner Pepsi Ad
(05:12) Brands and Gender Activism
-Pinkwashing
-Importance of pay equity
(06:15) Environmental and social alignment (Meatless Mondays)
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