40 min

Nitsan Peled of Optimove: How to Build an Editorial Brand that Generates Leads Demandist

    • Marketing

Nitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a Content Director, and the benefits of creating a separate editorial brand to capture wider audiences.

Nitsan Peled is the Director of Content at Optimove, a CRM platform for B2C brands. He also acts as editor-in-chief for a sister editorial brand Post Funnel. Here, we talk about how his experience as a sports journalist set him up for the tech world as a Content Director, and the benefits of creating a separate editorial brand to capture wider audiences.

40 min