47 min
No. 17: Jeff Archer & Betsy San Miguel of YOLO Coffee The DCR Coffee Podcast
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- Entrepreneurship
On this week’s episode of The DCR Coffee Podcast, the guys welcome Jeff Archer and Betsy San Miguel of YOLO. These two are teaching us all about how to remember that you only live once. Whether it’s in their new line of coffee or their stand-up paddle boards and electric beach cruiser bikes, these two are leading a brand that represents a quality of life many of us strive to achieve.
Hard work and laser focus brought this vision to bear. Over the years, they’ve said no to trade shows and yes to more time in the shop pushing their own R&D concepts to the next level. Thanks to receiving early advice to “stay focused on who you are and what you’re trying to build”, Jeff was able to define the brand based on his own terms and values. Betsy partnered later having been moved by the YOLO mindset and what it was achieving in the competitive Florida coastline market.
Together they’ve grown this brand of SUP board and bikes into one that is loved by celebrities like Drew Brees and Brian Kelley of the country duo, Florida Georgia Line. And next up: YOLO Coffee. “Coffee is so fun and it’s allowing us a way to talk to a new, younger customer in a way that we hadn’t before” says Archer. Dillanos Coffee Roasters is proud to partner with a brand that shares a likeminded sense of values and purpose.
Look for YOLO Coffee to continue to grow its presence across the Gulf Coast.
. . .
Find YOLO Board on social and online:
Web: yoloboard.com
Facebook: @yoloboardnbike
Instagram: @yoloboard
On this week’s episode of The DCR Coffee Podcast, the guys welcome Jeff Archer and Betsy San Miguel of YOLO. These two are teaching us all about how to remember that you only live once. Whether it’s in their new line of coffee or their stand-up paddle boards and electric beach cruiser bikes, these two are leading a brand that represents a quality of life many of us strive to achieve.
Hard work and laser focus brought this vision to bear. Over the years, they’ve said no to trade shows and yes to more time in the shop pushing their own R&D concepts to the next level. Thanks to receiving early advice to “stay focused on who you are and what you’re trying to build”, Jeff was able to define the brand based on his own terms and values. Betsy partnered later having been moved by the YOLO mindset and what it was achieving in the competitive Florida coastline market.
Together they’ve grown this brand of SUP board and bikes into one that is loved by celebrities like Drew Brees and Brian Kelley of the country duo, Florida Georgia Line. And next up: YOLO Coffee. “Coffee is so fun and it’s allowing us a way to talk to a new, younger customer in a way that we hadn’t before” says Archer. Dillanos Coffee Roasters is proud to partner with a brand that shares a likeminded sense of values and purpose.
Look for YOLO Coffee to continue to grow its presence across the Gulf Coast.
. . .
Find YOLO Board on social and online:
Web: yoloboard.com
Facebook: @yoloboardnbike
Instagram: @yoloboard
47 min