Noam Segal - Tools and tactics for modern user research

Dive Club 🤿
  • Noam Segal has led research at companies like Meta, Airbnb, Wealthfront, Twitter, and most recently Upwork. He also teaches the #1 user research course on Maven. So this episode is a masterclass in user research. We discuss:
    • How to conduct better interviews
    • The keys to an effective research plan
    • How to become a masterful research storyteller
    • How AI is creating a new wave of research tools
    • When to rely on qualitative vs. quantitative tactics
    • The modern user research tools you need to know about
    • How to ensure research is integrated in the product process
  • Noam’s modern research tech stack:
    • Sprig
    • Genway
    • Dscout
  • Steve Portigal’s book: Interviewing users (how to uncover compelling insights)
  • Mr. Beast’s YouTube
  • Lenny’s Podcast with Judd Antin: The UX research reckoning is here

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