132 episodes

nohacks.show is a weekly podcast dedicated to letting smart people talk about better online experiences. Hosted by Slobodan (Sani) Manić.

nohacks.show Slobodan (Sani) Manić

    • Business
    • 5.0 • 7 Ratings

nohacks.show is a weekly podcast dedicated to letting smart people talk about better online experiences. Hosted by Slobodan (Sani) Manić.

    Analytics, AI, and Music with Analytics Wizard Josh Silverbauer

    Analytics, AI, and Music with Analytics Wizard Josh Silverbauer

    Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! 

    In this episode, we explore the fascinating intersection of analytics and creativity with Josh Silverbauer, a web analytics wizard who combines the systematic world of data with music. Josh shares his personal journey from audio engineering and Elvis impersonations to becoming a leading voice in web analytics, emphasizing the balance between his analytical and creative sides.

    He discusses the complexities and transformations in the field, particularly the transition from Universal Analytics to GA4 and what it means for users at different levels of expertise. His perspective highlights the critical need for specialization in navigating the intricate landscape of modern web analytics.

    Additionally, Josh talks about the evolving role of AI in analytics, predicting its potential to revolutionize our interactions with data through conversational interfaces and automated insights. He envisions a future where AI tools not only predict user behaviors but also interact dynamically with data to optimize web experiences. 



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    Tune in for an enlightening conversation and don't forget to rate and review the episode!

    nohacks.show
    YouTube
    LinkedIn

    Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

    • 28 min
    Behind the Click with Jon MacDonald

    Behind the Click with Jon MacDonald

    Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author.
    In this episode, Jon dives into the concepts presented in his latest book, "Behind the Click," which focuses on the psychological principles behind the decisions we make online every day. He shares his expertise on why understanding the 'why' behind user actions is crucial for truly effective digital experiences, moving beyond mere conversion tactics to strategies that respect and enhance the customer's journey.

    Jon also discusses the importance of addressing post-purchase experiences—a crucial, often overlooked phase that can turn one-time buyers into lifelong customers. He emphasizes how sustainable business practices come from not just driving conversions but nurturing customer relationships post-purchase.

    Links:
    Get Behind the ClickJon's LinkedIn---
    Tune in for an enlightening conversation and don't forget to rate and review the episode!

    nohacks.show
    YouTube
    LinkedIn

    Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

    • 25 min
    Test and Learn Community Mentorship Summit with Kelly Wortham and Matt Gershoff

    Test and Learn Community Mentorship Summit with Kelly Wortham and Matt Gershoff

    Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we sit down with Kelly Wortham, founder of the Test and Learn Community (TLC), and Matt Gershoff, co-founder of Conductrics, who are here to dive deep into the world of experimentation and mentorship.

    The conversation covers the upcoming TLC Mentorship Summit at Experimentation Elite in Birmingham, UK. Kelly gives us a sneak peek into the summit’s format, which flips traditional roles by putting mentees in the spotlight and allowing them to receive live guidance from industry giants.

    Kelly and Matt share their passion for fostering growth and learning within the digital optimization space. Kelly introduces us to the vibrant TLC community, a thriving network of over 1,500 members from beginners to seasoned industry leaders, all committed to sharing knowledge and best practices without any commercial interference.

    Matt discusses Conductrics's unique approach to experimentation and optimization, emphasizing the importance of service and empathy in technology solutions. He explains how their philosophy aligns with TLC's mission, making them a proud sponsor of the TLC Mentorship Summit.
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    Tune in for an enlightening conversation and don't forget to rate and review the episode!

    nohacks.show
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    LinkedIn

    Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

    • 21 min
    Documenting Experimentation with Nils Koppelmann

    Documenting Experimentation with Nils Koppelmann

    Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! 

    This week, we're thrilled to have Nils Koppelmann, the brains behind 3tech agency, publisher of Your Weekly Dose of Experimentation, and co-founder of Conversion Stash. Sit back as we delve into an episode where we discussed the importance of tasks we often overlook, like documentation, in the realm of growth through experimentation.

    Nils shares insightful and humorous takes on the critical role documentation plays in web development and CRO. He likens it to essential daily habits—maybe not thrilling but crucial for avoiding future regrets.

    Adding a dose of humor to the mix, Nils entertains with a scenario about hiring an animal for his team, choosing a chameleon for its adaptability and versatility, echoing the essential skills needed in the dynamic field of CRO and digital experimentation.

    This episode promises a mix of laughs and learning as Nils unpacks the significance of keeping detailed experiment records. It's not just for the sake of accountability but as a foundation for ongoing innovation.

    Links:
    Nils Koppelmann's LinkedIn3techConversion StashExperimentation Elite---
    Tune in for an enlightening conversation and don't forget to rate and review the episode!

    nohacks.show
    YouTube
    LinkedIn

    Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

    • 25 min
    Psychology Behind User Engagement and Community Building with Guido Jansen

    Psychology Behind User Engagement and Community Building with Guido Jansen

    Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! 

    In this episode, we dive deep with Guido Jansen, an Applied Cognitive Psychologist, podcast host and producer, and global evangelist at Spryker. With over two decades of expertise in psychology, e-commerce, and technology, Guido shares his unique perspective on building online communities, the role of in-person events in fostering connections, and the psychology behind user engagement.
    Guido opens up about his journey from the early days of the internet, navigating through the 'glory days' with a Pentium 386, to leading communities for Joomla, Magento, and Spryker. He highlights the essential role of memory in understanding data and stresses the invaluable aspects of the community that competitors cannot replicate: the peer-to-peer support, the ecosystem of developers, and the shared experiences that come with being part of a community.

    Moreover, Guido touches on the evolution of online forums, the importance of face-to-face interactions in building lasting relationships within communities, and how companies can foster a sense of belonging and trust amongst their members. He also delves into the psychological aspects of community engagement, discussing cognitive biases such as social proof and authority, and their impact on digital platforms.

    Guido's insights extend beyond the digital realm, advocating for the power of in-person connections made at events and conferences, and how these experiences contribute to the success and growth of online communities. Join us as Guido shares his wealth of knowledge, humorous anecdotes, and the psychology behind creating engaging, thriving online spaces. Whether you're a community manager, a developer, or just passionate about digital engagement, this episode offers valuable lessons on the power of community and connection in the digital age.

    00:00:00 - Getting to Know Guido Jansen
    00:01:23 - The Unique Hiring Criteria for CRO
    00:02:05 - The Essence of Online Communities
    00:04:26 - The Impact of In-Person Events on Community Building
    00:07:12 - The Evolution and Future of Online Communities
    00:12:41 - Turning Lurkers into Active Community Members
    00:16:53 - Building Trust and Fostering Empathy in Communities
    00:22:47 - Leveraging Cognitive Biases for Community Engagement
    00:33:25 - Conclusion and Where to Find Guido Next


    Links:
    Guido's LinkedInCRO.CAFESprykerCognitive Biases Wiki page---
    Tune in for an enlightening conversation and don't forget to rate and review the episode!

    nohacks.show
    YouTube
    LinkedIn

    Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

    • 34 min
    Centers of Enablers in Experimentation with Ruben de Boer

    Centers of Enablers in Experimentation with Ruben de Boer

    Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! 

    This episode features Ruben de Boer, a renowned experimentation consultant, bestselling Udemy instructor with over 15,000 students, recipient of two experimentation elite awards in 2023, and the conversion manager at Online Dialogue. Ruben brings his wealth of knowledge to the table, shedding light on the intricacies of Conversion Rate Optimization (CRO) and experimentation.

    We kick off with something a bit more personal—Ruben's love for football. He shares how the strategies and teamwork in football offer valuable lessons for the world of optimization and experimentation. This interesting parallel sets the stage for a deeper exploration of his professional domain.

    The conversation then shifts to the core topic of centers of excellence (CoEs) within organizations. Ruben explains the differences between centralized, decentralized, and CoE models for running CRO operations. His insights provide clarity on how these models impact the cultivation of an experimentation culture within companies.

    You will learn about the significance of making experimentation approachable and educational, the benefits of fostering a supportive environment for innovation, and the pivotal role of autonomy and efficacy in the success of experimentation strategies. Ruben emphasizes the collective journey toward nurturing a robust culture of experimentation across all levels of an organization.

    Ruben's perspective and practical advice offer valuable guidance for those looking to leverage experimentation and optimization as key tools for digital success. Whether you're deeply embedded in the field or just starting out, this episode presents an opportunity to understand the critical elements of building and sustaining an experimentation-centric organizational culture through the lens of a seasoned expert.

    Links:
    Ruben's LinkedInRuben's Udemy pageOnline Dialogue---
    Tune in for an enlightening conversation and don't forget to rate and review the episode!

    nohacks.show
    YouTube
    LinkedIn

    Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

    • 29 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Elbaffilc ,

New Knowledge

Tech marketing is an area that is completely outside my wheelhouse. These podcasts teach me about it without talking over my head. Very good information!

torresfam21 ,

Great Job!

This show has motivated me to learn about technical marketing!

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