100 episodes

The NONFICTION BRAND podcast features host DP Knudten, some regular guests, and special one-off interviews with master branders, with a special focus on the much needed, but often much misunderstood realms of personal and small business branding.

NONFICTION BRAND™ w/DP Knudten DP Knudten

    • Business
    • 5.0 • 7 Ratings

The NONFICTION BRAND podcast features host DP Knudten, some regular guests, and special one-off interviews with master branders, with a special focus on the much needed, but often much misunderstood realms of personal and small business branding.

    E230 “It’s really funny because I do feel like we’re all born who we are.”Guest: Anika Jackson

    E230 “It’s really funny because I do feel like we’re all born who we are.”Guest: Anika Jackson

    USC Annenberg School for Communications and Journalism professor Anika Jackson is back with host DP Knudten for more about the brand you are is inextricably linked with the person you were born, and the necessity of embracing that while focusing on long-term relationships over one-time transactions.
    ++++++
    The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
    Each episode is sponsored by DP’s book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” now available on Amazon at www.bit.ly/nonfiction_brand 
    You can reach DP Knudten at:
    Email: dp@dpknudten.com
    Website: dpknudten.com 
    Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
    ©2023 DP Knudten LLC - all rights reserved
    Want to support DP and the NFB pod? Patreon makes it super easy here: https://www.patreon.com/nonfictionbrand
    Looking to add podcast guesting to your personal brand-boosting strategy? You should be. Check out Podmatch, a FREE podcast/guest matching service at https://podmatch.com/signup/dprecommends
    NONFICTION BRAND is hosted at Podbean. DP personally recommends this podcast hosting service for its quality, design, and ease of use. Check it out here: https://www.podbean.com/nonfictionbrand

    • 25 min
    E229 “You can’t let somebody else get you out of alignment…” Guest: Anika Jackson

    E229 “You can’t let somebody else get you out of alignment…” Guest: Anika Jackson

    USC Annenberg School for Communications and Journalism professor Anika Jackson joins host DP Knudten for a discussion about the intersection of PR and brand, and how the first step toward amplifying your brand is to actively identify the authenticity within it.
    ++++++
    The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
    Each episode is sponsored by DP’s book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” now available on Amazon at www.bit.ly/nonfiction_brand 
    You can reach DP Knudten at:
    Email: dp@dpknudten.com
    Website: dpknudten.com 
    Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
    ©2023 DP Knudten LLC - all rights reserved
    Want to support DP and the NFB pod? Patreon makes it super easy here: https://www.patreon.com/nonfictionbrand
    Looking to add podcast guesting to your personal brand-boosting strategy? You should be. Check out Podmatch, a FREE podcast/guest matching service at https://podmatch.com/signup/dprecommends
    NONFICTION BRAND is hosted at Podbean. DP personally recommends this podcast hosting service for its quality, design, and ease of use. Check it out here: https://www.podbean.com/nonfictionbrand

    • 28 min
    E228 “If you think…you can’t get any better, you have already lost.” Guest: Jay Baer

    E228 “If you think…you can’t get any better, you have already lost.” Guest: Jay Baer

    Jay Baer is back for a second-half episode with host DP Knudten about his new book “Time to Win,” and the master strategy behind its multi-stage release, and why he’s still spending serious cash on coaches to become even better at what he does across the board.
    ++++++
    The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
    Each episode is sponsored by DP’s book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” now available on Amazon at www.bit.ly/nonfiction_brand 
    You can reach DP Knudten at:
    Email: dp@dpknudten.com
    Website: dpknudten.com 
    Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
    ©2023 DP Knudten LLC - all rights reserved
    Want to support DP and the NFB pod? Patreon makes it super easy here: https://www.patreon.com/nonfictionbrand
    Looking to add podcast guesting to your personal brand-boosting strategy? You should be. Check out Podmatch, a FREE podcast/guest matching service at https://podmatch.com/signup/dprecommends
    NONFICTION BRAND is hosted at Podbean. DP personally recommends this podcast hosting service for its quality, design, and ease of use. Check it out here: https://www.podbean.com/nonfictionbrand

    • 22 min
    E227 “Write it, read it, say it, delete it.” Guest: Jay Baer

    E227 “Write it, read it, say it, delete it.” Guest: Jay Baer

    Jay Baer is back on the pod to introduce listeners to Tequila Jay, his Insta/TikTok alter ego and how he’s using his well-earned skills to share hard-earned knowledge about agave-based spirits to build entirely new audiences, and have a ton of fun doing it.
    ++++++
    The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
    Each episode is sponsored by DP’s book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” now available on Amazon at www.bit.ly/nonfiction_brand 
    You can reach DP Knudten at:
    Email: dp@dpknudten.com
    Website: dpknudten.com 
    Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
    ©2023 DP Knudten LLC - all rights reserved
    Want to support DP and the NFB pod? Patreon makes it super easy here: https://www.patreon.com/nonfictionbrand
    Looking to add podcast guesting to your personal brand-boosting strategy? You should be. Check out Podmatch, a FREE podcast/guest matching service at https://podmatch.com/signup/dprecommends
    NONFICTION BRAND is hosted at Podbean. DP personally recommends this podcast hosting service for its quality, design, and ease of use. Check it out here: https://www.podbean.com/nonfictionbrand

    • 29 min
    E226 “You have to use the words that your clients are using.” Guest: Chris West

    E226 “You have to use the words that your clients are using.” Guest: Chris West

    Video Narrative’s Chris West is back with host DP Knudten for more about how understanding and communicating your brand is important, but not as much as speaking your audience’s language in order to deliver what they want, and actually need, to solve their specific challenges.
    ++++++
    The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
    Each episode is sponsored by DP’s book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” now available on Amazon at www.bit.ly/nonfiction_brand 
    You can reach DP Knudten at:
    Email: dp@dpknudten.com
    Website: dpknudten.com 
    Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
    ©2023 DP Knudten LLC - all rights reserved
    Want to support DP and the NFB pod? Patreon makes it super easy here: https://www.patreon.com/nonfictionbrand
    Looking to add podcast guesting to your personal brand-boosting strategy? You should be. Check out Podmatch, a FREE podcast/guest matching service at https://podmatch.com/signup/dprecommends
    NONFICTION BRAND is hosted at Podbean. DP personally recommends this podcast hosting service for its quality, design, and ease of use. Check it out here: https://www.podbean.com/nonfictionbrand

    • 29 min
    E225 “It’s not the one you think it is.” Guest: Chris West

    E225 “It’s not the one you think it is.” Guest: Chris West

    Video Narrative’s Chris West joins host DP Knudten for a conversation about how the first step to creating an effective and authentic promo or sizzle reel video is to fully identify the true story of your brand, but always with an eye toward serving the needs of your perfect audience.
    ++++++
    The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).
    Each episode is sponsored by DP’s book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” now available on Amazon at www.bit.ly/nonfiction_brand 
    You can reach DP Knudten at:
    Email: dp@dpknudten.com
    Website: dpknudten.com 
    Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
    ©2023 DP Knudten LLC - all rights reserved
    Want to support DP and the NFB pod? Patreon makes it super easy here: https://www.patreon.com/nonfictionbrand
    Looking to add podcast guesting to your personal brand-boosting strategy? You should be. Check out Podmatch, a FREE podcast/guest matching service at https://podmatch.com/signup/dprecommends
    NONFICTION BRAND is hosted at Podbean. DP personally recommends this podcast hosting service for its quality, design, and ease of use. Check it out here: https://www.podbean.com/nonfictionbrand

    • 19 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Comedy Salesman ,

Knudten is Knowledgable…and engaging!

DP has a great spirit, and applies his smarts, experience and creativity to this marvelous podcast. Honored to have him as a colleague!

12345Graham ,

Everyone needs a personal brand

Excellent show, valuable content, and D.P. is a fantastic host and interviewer! I highly recommend this show for anyone looking to stand out and build a personal brand.

Ellen Violette ,

Real Talk from a Real Pro!

D.P Knutsen keeps it real and knows his stuff. He’s a great interviewer and he keeps the listener engaged. Nothing canned here. Only real talk! I highly recommend giving it a listen!

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