Nonprofit CourageLab

Julie Ordoñez
  • 5.0 (55)
  • NON-PROFIT
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Nonprofit CourageLab

Julie Ordoñez is a leading fundraiser, coach, speaker and founder of CourageLab, a 6-week group coaching accelerator for nonprofit founders, EDs and fundraisers ready to double their individual giving. Nonprofit CourageLab shares soul-shaking insights on how to become a more courageous leader and raise more money for your nonprofit. No one changed the world without first changing themselves. If you want to raise more money to change the world, you are in the right place.

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  1. EPISODE 1

    Become Unstoppable and Raise Millions-No Matter What's Happening

    Hey friend — today's episode is one of those real talk moments we all need. If you're a leader or a fundraiser trying to navigate this wild moment in time, I want you to know: you're not imagining things. Things are changing. Funders are pulling back. DEI efforts are being defunded. And the economic and political climate is shaky at best. But here's the truth: in uncertain times, you can still be unstoppable. In this episode, I'm sharing what it takes to lead boldly, raise major gifts, and build crisis-proof relationships — no matter what’s happening around you. I’ve seen firsthand what happens when leaders double down on growth, strategy, and self-leadership. And I’ve also seen what happens when we freeze and play small. We can’t afford to do that anymore. What we cover in this episode:Why the old strategies won't work anymore (and what to do instead)How to build funding relationships that actually lastWhat it means to become truly self-led as a fundraiser and leaderThe power of iteration and how I learned to fundraise in the middle of the Great RecessionThe mindset shift you must make if you want to raise more with less stressWhy being bold attracts bold donors — and how to stop playing smallA reminder that you don’t have to do this alone (and in fact, you shouldn’t) This episode is your invitation to step into the next level of your leadership. If you've been tuning in week after week, soaking up the pep talks — amazing. But the truth is, that’s not enough anymore. If you’re ready to:Get real supportUplevel your skillsStop spinning your wheels and start seeing results Then now is the time to take action. Join Courage Lab or get inside Get Real Coaching. You already know the free stuff is powerful — just imagine what’s possible when we actually work together. No more waiting. No more hoping things will get better. Bold leadership starts with you. Until next time — see ya. Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlist Music credit: With the Flow by Fin Productions A Podcast Launch Bestie production

    21 min

  2. EPISODE 2

    The Big Lie Blocking BIG Gifts

    Last year, I worked with a client who was outwardly successful- they had just wrapped a major capital campaign and were bringing in over $2 million annually. But behind the scenes, they were working around the clock, checking emails late into the evening, and spending weekends catching up on work. When we started coaching together, their biggest desire wasn’t another big win,it was a different way to work. In this episode, I talk about what it means to raise more by doing less, why growth often comes through subtraction, and how our internal beliefs about worthiness can either fuel or completely block our success. This is a deeply personal, honest conversation about why so many of us in the nonprofit space tie our worth to our output and how that mindset is costing us. What we cover in this episode: The story of a client who looked successful on the outside—but felt unworthy insideWhy doing more isn’t the key to raising more moneyHow to identify your “Big Asks” and apply the 80/20 principleThe difference between working from worthiness vs working for worthinessWhy we often overwork, avoid asking for help, and tolerate misaligned donorsHow our subconscious beliefs about money, success, and worth can block major giftsThe silent damage of perfectionism, people-pleasing, and proving ourselvesWhy judgment of wealthy donors might be sabotaging your fundraisingAn invitation to reflect on your worth—and what it would mean to truly accept it This episode is raw, real, and reflective. If you’ve ever felt like your work, your results, or your impact are what make you worthy- this is your reminder that you already are. Your worth is not up for debate. Not based on your to-do list, your revenue goals, or how many people you help. I hope this conversation gives you the courage to lead, fundraise, and live from a place of truth and worthiness not exhaustion and overcompensation. If this resonated with you, I’d love to hear from you. Take a moment to reflect and maybe even share this episode with someone who needs to hear it too. Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlist Music credit: With the Flow by Fin Productions A Podcast Launch Bestie production

    45 min

  3. EPISODE 3

    Part 1: How I Raise $2.5M With No Gala and a Whole Lotta Boundaries

    Last week, I hosted a 3-day intensive here in sunny Los Angeles with seven of my amazing clients, and let me tell you—it was powerful. Teaching for three full days was both exhausting and energizing in the best way, and I knew I had to bring a piece of it to the podcast.  In today’s episode, I’m sharing the very first session I taught on Day 1 of the intensive. It’s all about the exact roadmap I’ve followed to raise $2.5 million—multiple times. This isn’t theory. This is what I actually do: how I think, how I plan, how I build relationships with donors, and how I stay consistent when things get hard. We get into the real-life habits that fuel this work. The mindset I use. The calendar strategy. Even how I start my day (spoiler: intention-setting and gratitude are non-negotiables for me). If you’re building a donor portfolio, raising money, or leading a fundraising team—you’re gonna want to take notes. What I cover in this episode: - The 3 words I choose every morning to set the tone for my day   - Why intentional energy matters in high-stakes fundraising   - How I build long-term relationships with donors like “Bob”   - The exact outreach strategy that opened the door to a whole new donor network   - The donor profile I write all my content for (and how I built it)   - How I structure my weekly calendar to stay focused on my North Star   - Why gratitude, follow-up, and *actually caring* are game-changers in this work Let’s be real... Fundraising is not easy. There’s pressure. There’s rejection. There’s a lot we can’t control. But what *is* in your control is how you show up. How you build trust. How you become someone donors remember—in good times *and* hard times. If you want to know what it really takes to raise millions while staying grounded, intentional, and human… this episode is for you. Hit play and let’s dive in. Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlist Music credit: With the Flow by Fin Productions A Podcast Launch Bestie production

    43 min

  4. EPISODE 4

    Part 2: How I Raise $2.5M With No Gala and a Whole Lotta Boundaries

    In this episode, I’m walking you through exactly how I build quarterly engagement plans for donors- even the ones who haven’t given a dollar yet. Whether you’re working with major donors, connectors, or board members, I’m sharing the strategy behind how I map out touchpoints, meeting goals, and creative ways to bring people closer to the mission. I’m also talking about one of my favorite things: “big swings”. That’s the list of dream donors I revisit regularly with playful, intentional outreach. You’ll hear a couple of my favorite stories about how I got the attention of folks who ignored me for months- and how one woman’s love for golden doodles helped me land a meeting after total silence for nine months.  What I cover in this episode: - How I create custom engagement plans for every key relationship in my portfolio - The exact tools I use to stay organized and track donor engagement - How I split my time between current donors and new prospects - Why protecting your focus is everything (and how I do it with calendar blocks) - The “big swings” strategy I use to reach dream donors and companies - Creative low-cost ideas for getting a donor’s attention when they’re MIA - How I use leverage from my team and board to make connections easier - Real-life examples of donor outreach that actually worked You don’t need a massive donor file or a million-dollar budget to build strong relationships- you just need a system, some creativity, and the discipline to follow through. The biggest wins often come from the boldest (and most playful) outreach. Think about who’s on your big swings list right now, and what small move you could make today to reconnect. Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlist Music credit: With the Flow by Fin Productions A Podcast Launch Bestie production

    28 min

  5. EPISODE 5

    I Helped This ED Find $200k In Her Donor Base

    In this episode, I had the absolute pleasure of chatting with Heather Beam, founder of Practical Education Network (PEN), a nonprofit that’s transforming the way science and math are taught in Africa. Heather shares the story of how building a wind turbine with students in Ghana sparked her mission to make hands-on, project-based learning the new normal across the continent. We talk about her big vision, the current impact of PEN, and the realities of fundraising for such an ambitious goal. If you're passionate about education, innovation, or nonprofit leadership, this conversation will inspire you. What We Cover in This Episode:Heather’s Origin Story: How her experience in mechanical engineering—and a life-changing classroom project—led to starting PEN in Ghana.The Big Vision for PEN: Why Heather wants to make hands-on STEM education the norm across all of Africa, and what that really means in terms of scale and impact.Current Impact & Reach: Over 9,000 teachers trained since 2016, with programs expanding from Ghana to Rwanda and Liberia.The Challenge of Fundraising: How PEN funds its work through a mix of individual donors, foundations, corporate partnerships, and NGOs—and why individual giving is a key focus area for growth.The Power of Donor Relationships: We dive into why Heather’s most loyal donors give, how the 80/20 principle applies to fundraising, and how to personalize asks to inspire bigger gifts.Heather’s Next-Level Goals: Her plan to double individual giving and create sustainable funding that covers PEN’s operational needs. I loved Heather’s passion for problem-solving and her belief that every student should leave school with the skills to tackle real-world challenges. Her story of building a wind turbine from a plastic bucket and scrap computer parts was such a powerful example of what’s possible with creativity and resourcefulness. And as a fundraiser myself, our discussion about donor motivation and making personalized asks really hit home. Heather’s mission is bold, but so necessary. Education is the foundation for change, and Practical Education Network is doing the work to ensure students are equipped not just with knowledge, but with the confidence and skills to innovate and solve problems in their own communities. If you’re inspired by this conversation, I encourage you to learn more about PEN and consider supporting their work. Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlist Music credit: With the Flow by Fin Productions A Podcast Launch Bestie production

    54 min

  6. EPISODE 6

    This Development Director Needed Hope - I Solved Her Fundraising Problem in 53 Minutes

    In this episode, I sit down with Maria from Soft Landing Missoula- an incredible nonprofit helping refugee and immigrant families build new lives in Montana. We talk about how they got started, how they fund their work, and the emotional reality of fundraising in a world that’s constantly shifting. Maria shares what it’s like to lead fundraising efforts at an organization where over half of their revenue comes from individual donors and what she’s hearing from those donors right now. Spoiler alert: It’s not always about money. Sometimes donors just need to process what’s happening in the world, and Maria’s learning how to hold space for that while keeping her focus. We also talk honestly about what it means to lead yourself well during tough times, how to listen without taking everything at face value, and why emotional intelligence might be your most important skill as a fundraiser. What we cover in this episode: The mission and impact of Soft Landing MissoulaWhy people in their community give and keep givingNavigating the emotional side of donor conversationsThe difference between what donors say and what they doFundraising challenges in uncertain political and economic timesWhy you should trust the data over the noiseWhat bravery looks like when you're asking for big gifts My favorite moment? When we talk about how life is always "lifeing" for your donors—even when it’s not making headlines. It’s a powerful reminder that generosity isn’t always logical or linear, but it is resilient. Donors are still giving. The work still matters. And part of our job is managing our own mindset so we can keep showing up with passion and purpose—no matter what. Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlist Music credit: With the Flow by Fin Productions A Podcast Launch Bestie production

    51 min

  7. EPISODE 7

    From $500k to $700k from 20 donors in 31 minutes (Steal this pitch)

    In this episode, I sit down with Patrick Dunn, Executive Director of the International Pemphigus and Pemphigoid Foundation (IPPF)  I walk you through exactly how I would pitch donors if I was looking to pick up an additional 200k in funding.  What you’ll learn in this episode: Why storytelling and donor connection matter more than fancy techThe biggest pain points in donor stewardship—and how Patrick is thinking about improving itWhat Patrick believes is possible with their top donors if they had better systems and stronger asksA live role-play of a real donor conversation (yes, Patrick practices a pitch on the fly!)Messaging that moves donors into deeper giving (without pressure) I loved this conversation with Patrick because it shows the heart of what fundraising should be: human, values-driven, and impact-focused. It’s not about being perfect—it’s about making the ask and building real relationships. If you’re wondering how to inspire major gifts even without a big team or budget, this episode will give you ideas (and courage). Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlist Music credit: With the Flow by Fin Productions A Podcast Launch Bestie production

    31 min

  8. EPISODE 8

    Big Abundance Energy in Fundraising

    Hey, friends in this episode, I’m breaking down what it really looks like to operate from an abundance mindset as a fundraiser or nonprofit leader. If you're tired of feeling pressure to chase every donor, scared to hear “no,” or stuck in scarcity, this is for you. I’m sharing real stories and practical signs that show when you’re leading from a place of trust, service, and confidence, not desperation. Let’s talk about donor referrals, releasing misaligned people, and making bold asks with zero attachment. Abundance isn't just a nice idea — it's a powerful shift in how you show up and invite generosity. What We Cover in This Episode: How to know when you're in an abundance mindset (and what it actually looks like in real life)Why I refer donors to other nonprofits and how that move came back around years laterThe power of low-pressure, service-based leadership in major donor relationshipsLetting go of board members, donors, and prospects who aren’t alignedWhy cycling through unresponsive prospects is necessary for growthThe mindset shift behind bold, audacious asks  and how I went from $5K/month to a $300K giftHow to stop budgeting donors’ philanthropy for themOwning your mistakes and asking for donor feedback with confidence Here’s what I want you to take away: there is plenty. There are plenty of donors, plenty of money, plenty of opportunities. The more we let go of clinging and chasing, the more we make room for aligned, meaningful generosity to flow in. Being in an abundance mindset doesn’t mean you don’t want results — it means you trust that the right people, the right gifts, and the right timing will come when you lead with service, clarity, and courage. Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlist Music credit: With the Flow by Fin Productions A Podcast Launch Bestie production

    37 min

  9. EPISODE 9

    BTS of a $810,000 Gift (What It Actually Took)

    In this episode, I’m bringing you a story that perfectly captures why courage is one of the most important skills you can build as a fundraiser — and how it can completely change your results. You’ll hear about my client Laura, a high-performing fundraiser who pushed herself to take a huge risk. First, she asked a donor for a $250,000 gift and heard “no.” But she didn’t let that stop her. She kept strengthening her “ask” muscle and later made a $1.5 million ask — which led to an incredible $810,000 gift that helped her team close out their fiscal year strong. And here’s the thing — this transformation wasn’t about tactics or scripts (though we worked on those too). It was about how Laura saw herself, how she built her courage, and how she led by example for her team. Whether you’re trying to hit a big revenue goal or just want to feel more confident going after major gifts, there’s so much in this story for you. Here’s what you will learn: Why taking bigger swings with loyal donors is key to reaching your next fundraising levelHow to strengthen your “ask muscle” and get comfortable with hearing “no”Why the way you see yourself as a fundraiser impacts the size of the gifts you ask forHow emotional intelligence helps you identify which donors are ready for a bigger askThe behind-the-scenes story of how one bold ask turned into an $810,000 giftHow to model courage as a leader so your entire team rises with youWhy generosity is contagious — and how your boldness can ripple through donor networks Thanks so much for tuning in today. I hope Laura’s story inspires you to take more courageous swings in your own fundraising work. It’s not always easy to push past fear or to risk hearing “no” — but when you do, the doors it can open are incredible. Remember, your donors want to give. Your mission deserves big gifts. And YOU are capable of asking for them. If this episode resonated with you, I’d love it if you’d share it with someone else who’s on this fundraising journey too. The more we encourage each other to lead with courage, the more impact we can all create. See you next time! Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlist Music credit: With the Flow by Fin Productions A Podcast Launch Bestie production

    31 min

  10. EPISODE 10

    Ask Julie: Donors Don’t Want To Meet?

    I’ve always wanted to host a live call-in show where folks ask their biggest fundraising questions and I just dive right in with real-time advice. Since we’re not quite doing live radio, this episode is the next best thing. In this one, I’m answering three tough, common questions I’ve gotten from past clients and people on my email list. These are the situations that come up all the time - and they’re not easy. But I’m walking you through how I’d handle them, step by step. Here’s what we cover in this episode: What to do when a major donor doesn’t want to talk to youHow to stay in your role and keep doing your job even when a donor says, “Don’t waste your time”What to say (and how to say it) when your executive director has stepped way back from fundraisingHow to finally have the honest conversation you’ve been avoiding with your leadershipWhat it really means when your board says they “don’t do fundraising” and how to respond This episode is honest, practical, and full of scripts and mindset shifts you can use right now to move through these challenges. Also, if you want to raise six figures in 16 weeks, I have three one-on-one spots open right now. This is the most affordable private coaching I’ve ever offered, and it’s a powerful way to work together if you’ve been waiting for the right time. If you’re interested, send me a message on LinkedIn. If you’re not on my email list yet, stop what you’re doing and go sign up. You’ll get instant access to my free templates, including my 24-page donor scripts cheat sheet, plus first dibs on workshops and coaching opportunities. You can sign up at julieordonez.com or nonprofitcouragelab.com. Message me on LinkedIn to inquire about 1:1 coaching: linkedin.com/in/julieordonez Thanks for listening. Keep showing up, telling the truth, and leading with courage.

    34 min
See All Season 6 (10)

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About

Julie Ordoñez is a leading fundraiser, coach, speaker and founder of CourageLab, a 6-week group coaching accelerator for nonprofit founders, EDs and fundraisers ready to double their individual giving. Nonprofit CourageLab shares soul-shaking insights on how to become a more courageous leader and raise more money for your nonprofit. No one changed the world without first changing themselves. If you want to raise more money to change the world, you are in the right place.

Information

  • Creator
    Julie Ordoñez
  • Episodes
    71
  • Seasons
    6
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Julie Ordoñez
  • Show Website
    Nonprofit CourageLab

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