Not Another Marketing Podcast Jon Tromans

This episode of Not Another Marketing Podcast features a very 'emotional' conversation with Chantal Cornelius, founder of Appletree Marketing, on developing deep emotional connections between companies and their clients.

Cornelius emphasises the importance of truly understanding how customers feel rather than assuming these emotions, which leads to more authentic and effective marketing strategies.

We also chat about the role of emotional marketing across different generations, the significance of actions over words in authenticity, and why many companies still fail to establish emotional connections despite having the resources.

https://appletreeuk.com/take-the-test/
https://www.linkedin.com/in/chantalcornelius/

In this weeks Not Another Marketing Podcast I'm chatting with Matt Harrison, Vice President of Global Operations at Next Net Media, who sheds light on the evolving landscape of backlinks in SEO.

We talk about the significance of backlinks today, contrasting outdated strategies with modern, effective approaches. Matt emphasises the importance of niche-relevant backlinks and quality content over quantity, discussing strategies like guest posting and link insertions. He also touches on the role of competition analysis and the impact of content optimisation for achieving better rankings.


Connect with Matt

https://www.linkedin.com/in/matt-harrison-6480536/
https://www.facebook.com/Authoritybuildersco/
https://authority.builders/

This week on Not Another Marketing Podcast I'm chatting with Mona Kinal the CMO of G2A, the world’s largest global marketplace for digital entertainment. We're delving into often overlooked marketing channels and strategies.

We chat about Web3 and its implications for modern marketing, emphasising out-of-the-box thinking in brand positioning and customer journey enhancement. Mona describes G2A's brand strategy, utilising brand archetypes like 'The Explorer' to differentiate and engage in the digital entertainment realm.

A lot of the chat is about exploring various marketing channels beyond the conventional ones, including the effectiveness of partnerships in e-sports, education, and traditional sports sectors to broaden outreach and engagement.

Connect with Mona

https://www.g2a.com
https://www.linkedin.com/company/g2a-com/
https://www.linkedin.com/in/mona-kinal-51255163/

In this weeks Not Another Marketing Podcast, Deirdre McLoughlin, CMO at BrandGuard, an AI-powered brand governance tool, discusses the role of creativity in digital marketing and the potential impact of AI.

Deirdre highlights how contemporary design trends have led to a reduction in digital creativity, particularly the impact of standard responsive web design.

We chat about the potential of Ai to enhance creativity by providing endless resources for inspiration, suggesting hints for ideation, and even automating the production of variations. However, Deirdre also warns against the reliance on unchecked AI, and the need for brand governance in ensuring the produced content remains true to its brand.


Connect with Deirdre

http://brandguard.ai/
https://www.linkedin.com/in/deirdremcg/

This week on Not Another Marketing Podcast we ask the question 'Do we know how Google ranks a website?'.

This is a great chat with Greg Brooks, CMO and partner at SearchTides. Greg talks about how he's pretty sure how Gogle works!

We dig into the complexities surrounding Google's website ranking system, providing insights into various aspects like domain authority, content quality, and technical optimisations.

Greg also explains how SearchTides understands these ranking factors through extensive data analysis.

There's also plenty of chat about the increasing role Ai and LLMs play in SEO and the future of content creation.


Connect with Greg

https://searchtides.com
https://www.linkedin.com/in/gregorybbrooks/

In this weeks Not Another Marketing Podcast, Barbara Turley, CEO of The Virtual Hub, chats with me about the benefits of virtual assistants (VAs) and how they can help businesses optimise their operations.

Barbara highlights the importance of optimising human capital and how a properly delegated VA can drive business growth. She also talks about the lines between VAs, freelancers and designers, emphasising the need for process development for efficient delegation.

We also chat about the impact of AI, guidelines for hiring VAs and the importance of integrating VAs into the company culture.

Connect with Barbara

https://www.linkedin.com/in/barbara-turley/
https://www.thevirtualhub.com
https://www.youtube.com/c/TheVirtualHubLtd