19 episodes

Welcome to Not Your Mama’s Marketing Podcast, I am Kate Winter.

After 15 years in sales and marketing- I ventured into the land of entrepreneurship to help businesses in a variety of industries grow.

From digital marketing and branding to sales and events- I am your resource for ideas that make your business stand out.

Each week, I bring you functional marketing advice, motivation, and transformational stories of businesses and entrepreneurs that break the mold with creative and unique strategies.

This is Not Your Mama’s Marketing.

Not Your Mama's Marketing Not Your Mama's Marketing

    • Marketing
    • 5.0 • 3 Ratings

Welcome to Not Your Mama’s Marketing Podcast, I am Kate Winter.

After 15 years in sales and marketing- I ventured into the land of entrepreneurship to help businesses in a variety of industries grow.

From digital marketing and branding to sales and events- I am your resource for ideas that make your business stand out.

Each week, I bring you functional marketing advice, motivation, and transformational stories of businesses and entrepreneurs that break the mold with creative and unique strategies.

This is Not Your Mama’s Marketing.

    Who is your ‘Squad’? Why a professional support group is the secret to leveling up your business.

    Who is your ‘Squad’? Why a professional support group is the secret to leveling up your business.

    Chances are, over the past year you have spent less time physically with other people and a great deal more time connecting virtually. What does that mean for your professional network? I’m not talking about networking where the goal is to increase the number of connections. I’m referring to situations where the goal is to build deeper connections and systems of support.

    There’s a popular saying: you are the average of the five people you spend the most time with. What does that look like for you professionally? Is it coworkers, business partners, and employees? Do you consciously put yourself in situations to connect with other people from a growth perspective?
    Join Not Your Mama's Mastermind (https://learn.katewinter.com/bundles/nymm) : https://learn.katewinter.com/bundles/nymm

    • 6 min
    Why You Need a Marketing Plan

    Why You Need a Marketing Plan

    "Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed." Paulo Coelho Author of The Alchemist

    It's no secret that I’m a complete geek for anything marketing, design, or advertising. Even I can admit that the idea of a marketing plan (https://learn.katewinter.com/courses/marketing-plans) is one of the least exciting conversations we have in business- maybe behind tax planning or insurance. 

    After years of working with small businesses and entrepreneurs, I see how necessary marketing plans really are. Without a marketing plan, you can fall into some poor decisions.

    It’s hard to learn new things and admit we need help. The first step to improving is to figure out what when wrong in the past and learn from there. 

    I encourage you to grab the free download: 3 Common Marketing Mistakes (https://www.katewinter.com/free-download/)  and How to Fix Them: https://www.katewinter.com/free-download/

    If you are ready to build a marketing plan that will set you up for a strong 2021, check out my new course Easy & Effective Marketing Plans (https://learn.katewinter.com/courses/marketing-plans) where you learn about the essential parts of a marketing plan and how to build a great one tailored to your business. https://learn.katewinter.com/courses/marketing-plans

    • 6 min
    Bonus: What's Different for Holiday Marketing in 2020

    Bonus: What's Different for Holiday Marketing in 2020

    It can’t really be time to talk about the holidays, can it? Sure is! Especially if you sell consumer goods or services. This is a unique year with unique challenges and new trends. By keeping your customer’s changing lifestyle in mind, you can continue to be relevant. Read More (https://www.katewinter.com/holiday-marketing-2020/)

    Related Episodes:
    Holiday Marketing- How to Create and Execute a Last-Minute Plan (https://podcasts.apple.com/us/podcast/holiday-marketing-how-to-create-execute-last-minute/id1487569412?i=1000456846610)

    Higher Sales and Happier Customers: 10 Ways to Improve Your E-Commerce Site (https://www.katewinter.com/improve-ecommerce-site/)

    Connect on Social:
    Facebook (https://www.facebook.com/katewinterds)
    Instagram (https://www.instagram.com/katewinterds)
    LinkedIn (https://www.linkedin.com/in/katewinterds/)

    • 7 min
    Higher Sales and Happier Customers: 10 Ways to Improve Your E-Commerce Site

    Higher Sales and Happier Customers: 10 Ways to Improve Your E-Commerce Site

    We are preparing for a very different holiday season. The change to online shopping has been accelerated by Coronavirus and social distancing. However, this new environment has opened the doors to innovation. I am so inspired by the ways I’ve seen businesses serving their customers in new ways like curbside pickup, delivery, and providing new experiences. But right now, the e-commerce experience can make or break your online sales. Before the holiday rush, review your website paying attention to these ten features.

    Read: https://www.katewinter.com/improve-ecommerce-site/ (https://www.katewinter.com/improve-ecommerce-site/)
    Related Episodes:
    Holiday Marketing- How to Create and Execute a Last-Minute Plan (https://podcasts.apple.com/us/podcast/holiday-marketing-how-to-create-execute-last-minute/id1487569412?i=1000456846610)
    The 7 Reasons Why Your Website Isn't Converting (https://podcasts.apple.com/us/podcast/the-7-reasons-why-your-website-isnt-converting/id1487569412?i=1000457448913)

    Facebook (https://www.facebook.com/katewinterds)
    Instagram (https://www.instagram.com/katewinterds)
    LinkedIn (https://www.linkedin.com/in/katewinterds/)

    • 8 min
    Brand Photography with Mandy Brisco

    Brand Photography with Mandy Brisco

    What pictures are you using to represent your brand? Are they custom or are you still scraping pics off of Google Images? I sit down with Mandy Brisco of Amanda Brisco Photography and we talk all things branding photography. 

    We talk about: 

    How her success comes from a collaborative perspective instead of competitive

    How to use your content as a way to serve your client

    Showcasing your true personality in your pictures versus trying to be something you are not

    How to hire a brand photographer

    Mandy has transitioned from photographing brides to business and she is one of the most in-demand brand photographers in the Pittsburgh Area. Visit Mandy online:

    Website http://www.AmandaBriscoPhotography.com

    IG at http://www.instagram.com/amandabriscophotography 

    FB https://www.facebook.com/A.BriscoPhotography

    • 34 min
    How to Know When It’s Time to Rebrand or Refresh your Branding

    How to Know When It’s Time to Rebrand or Refresh your Branding

    Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or maybe you are ripping out walls and ordering new appliances.

    Your brand can become dated just the same way your old countertops can. But before you overhaul every visual representation of your business or ignore me thinking that’s not important, ask yourself- is it time for a rebrand? Do I really make time to focus on what my brand really is? Am I avoiding branding because I’m too busy working for the business to work ‘on’ the business? Which is a trap I find myself in often.

    https://www.katewinter.com/rebranding/

    • 10 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Kevwwwwwwwwww ,

Thanks for the push & ideas!

I love the length of the episodes and the short, sweet and straight to the punch ideas which I can execute today. I enjoy Kate’s tough love style too. Time to take action. Can’t wait until the next episode!

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