7 episodes

After 15 years of being part of the marketing industry, starting up and then -6 years later- selling out the first ever dedicated social media & digital consultancy and agency in the middle east, i know my marketing, and i definitely know a thing or two on social media and digital. This podcast is for the experienced digital marketers as well as for the newcomers. I am only one of many helping to mature the industry. I cannot accept the BS being sold to consumers or marketers anymore. Whether it's content critic, community management best practices, strategic methodologies, or digital media planning you are after, this podcast is for you.

Not Your Typical Social Media Podcast Bilal Hallab

    • Technology
    • 5.0, 3 Ratings

After 15 years of being part of the marketing industry, starting up and then -6 years later- selling out the first ever dedicated social media & digital consultancy and agency in the middle east, i know my marketing, and i definitely know a thing or two on social media and digital. This podcast is for the experienced digital marketers as well as for the newcomers. I am only one of many helping to mature the industry. I cannot accept the BS being sold to consumers or marketers anymore. Whether it's content critic, community management best practices, strategic methodologies, or digital media planning you are after, this podcast is for you.

    Advertising on Social Platforms

    Advertising on Social Platforms

    S01E06 - To all media buyers, planners, and strategists, this episode is for you. In this episode, I share with you how to plan and strategize for social media advertising. Settings goals and objectives, choosing the right budget, testing and experimenting for optimal social media advertising, and how to segment the advertising budget on a macro and micro campaign level, are only some of the topics I will address in this podcast.

    • 10 min
    Content Creation & Publishing

    Content Creation & Publishing

    S01E05 - I know it has been a few weeks since I published a NYTSMP episode, and the messages on Instagram and LinkedIn have been overwhelming, I am honored. I do promise you a fresh new episode each Monday for the coming few weeks at least. In this episode, we will tackle social media content creation and publishing. We will talk about content strategy, tactical publishing planning, tracking, and how to decide on the most optimal time to post on social media.

    • 11 min
    Engaging Your Community

    Engaging Your Community

    S01E04 - In this episode I share with you advice and tips on how to engage your community. From approaching crisis, to answering questions and inquiries, and dealing with those who just want to have a go with your brand. Here are tips on how to engage current consumers, potential leads, problem makers, and brand advocates.

    • 21 min
    Listening & Analytics

    Listening & Analytics

    S01E03 - This is a first of 5 episodes where i will be tackling one major aspect of the social media and digital strategy. In this one i share the best tactics you can put in place to have a solid social listening and analytics plan. Difference between monitoring, listening, & moderation, what are sentiments and how to manipulate them, some creative ways to find potential customers on social media and many other ideas are shared to have social listening and analytics serve your overarching marketing strategy.

    • 23 min
    The Best Social Media Methodology For Your Marketing Strategy

    The Best Social Media Methodology For Your Marketing Strategy

    S01E02 - Before we dive in the second episode, please take note: The British accent was a challenge from a friend, a challenge that I am happy to say i accepted and gladly won, so thank you :D
    In this episode i share with you the methodology I developed in 2011 for social media marketing. It is a methodology that I used with all my clients and new business pitches, and still use till this date. It is the best social media marketing methodology out there to utilize in developing and executing a plan that is best fit with your marketing strategy. After the episode, if you do use it in developing your plans and campaigns, and have any questions or inquiries, please do not hesitate to get in touch via email.

    • 35 min
    Diaper Content

    Diaper Content

    S01E01 - Calling all marketers: Please stop throwing at us s****y content. We, the people are not interested! This episode tackles the kind of content marketers, brand managers, social media experts, digital gurus and others push over to consumers, why consumers do not engage with them, and what are the two types of content marketers should only think about and build around.

    • 18 min

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