197 episodes

Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

Me - Brett Johnson
Web - https://www.circle270media.com
Web - https://www.notetofutureme.com
LinkedIn - bretthjohnson
FB - circle270media
Twitter - circle270media

Why write a note to myself, when I can pod-journal my thoughts about podcasting?!

Note To Future Me Circle270Media Podcast Consultants

    • Business
    • 4.3 • 4 Ratings

Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

Me - Brett Johnson
Web - https://www.circle270media.com
Web - https://www.notetofutureme.com
LinkedIn - bretthjohnson
FB - circle270media
Twitter - circle270media

Why write a note to myself, when I can pod-journal my thoughts about podcasting?!

    Revised Best Times To Send Your Emails in 2023

    Revised Best Times To Send Your Emails in 2023

    A new year and revised days of the week and time of the day to effectively get your email newsletters to your subscribers.

    • 3 min
    Grow Your Business Podcast Session Announcement

    Grow Your Business Podcast Session Announcement

    Has your business considered podcasting?
    Or is your current business podcast not growing your brand?
    Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast!
    You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters.
    + Why are podcast websites so important?
    + What makes your podcast unique on social media?
    + What does monetizing your podcast really mean?
    + Why should your choice of podcast equipment be the LAST thing you need to consider?
    + What do experienced podcasters wish they would have known earlier?
    Learn how to focus on the WHY you're podcasting, not on the HOW to podcast.
    The session is Wednesday, September 28th from 4pm-6pm in The Big Room at CD 92.9 FM in The Brewery District. Following the session, The Big Room will be the place to network and ask more questions during our infamous Beerstorming Session.
    Thanks to MyPodcastGuy.com, Robles Designs, TJE Communications, Don The Idea Guy, and CD92.9 FM.
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
    Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

    • 3 min
    My Tips for Better Podcast Marketing

    My Tips for Better Podcast Marketing

    As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement.
    Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether they are my podcast clients, or I see and hear comments made by other podcasters in podcast groups.
    In the end, we all learn from the successes and the misses.
    Since the beginning of the year, I have been making quick notes to myself, observations as they are, about the successes and the misses I have experienced with my clients, as well as what I see commented on by other podcasters. And I now have enough to where I think they should be placed on a Note To Future Me episode - for you and for me.
    Here we go…
    My favorites? If I HAD to choose, I would say #20, #30 and #33.
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
    Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
    Copyright 2023 Circle270Media Podcast Consultants
    Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

    • 10 min
    YouTube Podcasts and YouTube SEO

    YouTube Podcasts and YouTube SEO

    Google is finally cleaning up its product portfolio and merging services that just make sense to merge.
    YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page.
    The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major push into podcasts from Google's media brand.
    As the lines between podcasting and YouTube blur, any step the company takes toward consolidating listening could pose a challenge for competitors Spotify and Apple Podcasts. But an opportunity for podcasters.
    So what does this mean for podcasters today? We think it means podcasters need to be ready to know how YouTube works for search, and be prepared for this platform to be a great tool to brand and market your business podcasts.
    YouTube is the largest search engine out there, so we might as well make it work in our favor! We have done some research for you and our clients, and we are breaking it down into 8 tips for YouTube SEO.
    1. Keyword research
    2. Optimize your podcast episode titles for discoverability
    3. Use common search phrases for discovery and naming
    4. Write smart video descriptions
    5. Use both tags and hashtags
    6. Use SRT files or closed captioning for YouTube SEO
    7. Strong content is key to YouTube SEO for podcasts
    8. Engage and encourage Interaction with your YouTube audience
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
    Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
    Copyright 2023 Circle270Media Podcast Consultants
    Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

    • 7 min
    Why Podcasting Is The Future For Your Business

    Why Podcasting Is The Future For Your Business

    Podcasting Is The Future For Your Business
    Podcasts can be used for many different areas of business.
    In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business.
    Traffic Generation
    Not only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 10, 15, 20, or 30 minutes. It’s as if you’re talking to them one-to-one and they’re absorbing all you have to say. That is an incredibly powerful tool to have in your arsenal. The added bonus is that, if they like your content, they’ll talk about you, your brand, and your business to others, increasing your traffic.
    Convenience
    Once your listener subscribes to your podcast, your episodes will automatically be added to their library, meaning they don’t have to search for each new episode using keywords. Your brand and your words will already be waiting for them.
    Brand Building
    Giving your market and audience different ways to consume your content and showing that you are an expert in your field gives your brand power.
    Additional Revenue Streams
    If you become successful in publishing and engaging different audience types, the industry can be quite lucrative. In the U.S. alone, podcast ad revenue is expected to reach $4 billion this year by 2024. The more consistent you are in your efforts, the more you will grow. Omnipresence and consistency are key.
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
    Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
    Copyright 2023 Circle270Media Podcast Consultants
    Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

    • 2 min
    To Charge or Not To Charge Your Podcast Guests

    To Charge or Not To Charge Your Podcast Guests

    It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. The disclosures around that exchange aren’t always clear or even existent. The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t know this is happening.
    The concern many podcasters are expressing is that it taints the medium. That "we are going astray from the core podcasting values that built this space."
    Or are we now maturing as a medium? Do we now have a better grasp that the content that podcasters create has value? Though it would be argued that it's not the content being sold, the listeners are. But doesn't content and listeners go hand-in-hand? If you don't have great content, you don't have listeners.
    We need to start giving our listeners and podcasters more credit.
    Listeners have all the power to make a podcast worth something to the podcaster, whatever that may be. It may be monetizing the content, or just creating and nurturing a community of followers. And give the podcasters credit as well. They know to have a following, they need to deliver content that keeps listeners engaged and respected.
    Why this matters: No one likes to be misled. But. As this article on The Big Lead pointed out, it’s not necessarily a bad thing if people want to pay for more exposure. There are a lot of ways to make money from podcasting. Whatever you do, keep the FTC’s guidelines in mind. Regardless of the medium you work in, the FTC says deception occurs when consumers are misled about the nature or source of advertising or promotional messaging.
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
    Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
    Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
    Copyright 2023 Circle270Media Podcast Consultants

    • 9 min

Customer Reviews

4.3 out of 5
4 Ratings

4 Ratings

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