157 episodes

Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

Me - Brett Johnson
Web - https://www.circle270media.com
Web - https://www.notetofutureme.com
LinkedIn - bretthjohnson
FB - circle270media
Twitter - circle270media

Why write a note to myself, when I can pod-journal my thoughts about podcasting?!

Note To Future Me Circle270Media Podcast Consultants

    • Business
    • 4.3 • 4 Ratings

Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

Me - Brett Johnson
Web - https://www.circle270media.com
Web - https://www.notetofutureme.com
LinkedIn - bretthjohnson
FB - circle270media
Twitter - circle270media

Why write a note to myself, when I can pod-journal my thoughts about podcasting?!

    Time Spent With Podcasts Doubling

    Time Spent With Podcasts Doubling

    While eMarketer forecasts time spent with radio to stay steady over the next several years, its projection for digital audio shows an increase of 20 minutes per day from 2019 to 2023, according to the research company's May 2021 report “US Time Spent with Media 2021.”
    The report also sees average time spent daily with podcasts more than doubling from 2019 to 2023.
    Digital audio – which includes all internet-based audio streaming services within an app or website, including the online streams of AM/FM stations, along with podcasts and pure play services such as Apple Music, Spotify and Pandora – surpassed terrestrial radio in average time spent daily for the first time in 2020, gaining eight minutes from 2019 to one hour and 30 minutes, compared to radio's 1:28.
    eMarketer's analysis explains this increase as resulting from “consumers' audio listening habits disrupted by the loss of commuting early in the pandemic.” The forecast for 2021 shows the average adult spending one hour and 36 minutes consuming digital audio content daily, up 6.6% year-over-year vs. an 8.8% rise in 2020.
    While in 2020 digital accounted for just over half of total time spent with audio, that number is predicted to move to 52.6% for 2021 and near 55% by 2023.
    A key driver in time spent with digital audio are podcasts, which eMarketer's report says “have seen an unexpected spike in popularity as long-form audio engagement became easier to undertake at any given time of day during the pandemic.”
    Podcasts accounted for 18.2% of that time spent during 2020, up from 14.8% in 2019. That share is expected to pass the 20% mark in 2021 and eventually the 25% level in 2023. Among podcast listeners, podcasts’ share of digital audio usage is at 36.5% this year and predicted to pass 40% by 2023.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

    • 3 min
    The Benefits of Starting Multiple Podcasts

    The Benefits of Starting Multiple Podcasts

    Starting multiple podcasts can be a great way for you to expand your podcast horizon. It gives you the freedom to explore new topics with new listeners.
    Audio has limitless possibilities. There are no gatekeepers to tell you what you can and can't put out there. This absolutely can be done.
    For the purposes of this episode, when I talk about multiple episodes, I am referring to starting a podcast, creating content for it through its natural end, and then beginning another. And that is exactly what my guest has done over 4 times since 2005.
    In this episode, I talk with https://www.linkedin.com/in/pamperryprcoach/ (Pam Perry) from https://www.pamperrypr.com/ (Pam Perry PR), PR and Branding Solutions for Seasoned Speakers.
    She has gone through many iterations of different podcasts, which in itself is a great story. And we talk about each of those business podcasts that she created for herself, as well as with business partners. And how creating all of those podcasts has now brought her to her current podcast, https://www.pamperrypr.com/podcasts/ (Get Out There And Get Known. )
    What she learned from all those podcasts has now culminated what she's creating right now.
    Plus, she has some fantastic advice for business owners considering podcasting as a marketing tool.
    Here's some of her advice...
    on protecting your content...own your RSS feed!
    to ensure success, plan your episodes!
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

    • 58 min
    How To Get Traction For Your Guest Focused Podcast

    How To Get Traction For Your Guest Focused Podcast

    The biggest benefit of starting a guest focused podcast is that it can give you access to influencers and people who you personally look up to.
    You should always be bringing on guests your listeners will benefit from. From there, make sure they
    have a story to tell or something to teach that your audience will benefit from
    are someone that you personally have an interest in talking to
    So keep in mind, there is a ton of competition in the guest focused podcast genre. And the most highly sought after guests are probably targeting podcasts with the biggest reach.
    These would be podcasts with downloads that are highly concentrated within the top 1% of shows.
    So how do you get traction for your own podcast to attract guests?
    Let’s go over some tips for connecting with quality guests for your podcast that will help fulfill the potential of your concept.
    Well-known guests are the easiest solution to attracting listeners. They have fans who consume everything they create.
    The good news. There are famous people who are willing to appear on just about any podcast—no matter how small—while promoting a launch, like a new book, new film, new project, new business venture, even a new podcast. They make it a goal to be hyper prolific.
    Build a system around identifying famous people who do this.
    For authors, browse Amazon’s “coming soon” book list and make a list of authors.
    Search podcast guests on big shows to see if they recently launched.
    Use YouTube to find famous people who appear on smaller podcasts. Search “their name + podcasts” and see who shows up on smaller podcasts with small numbers of listeners.
    Reach out to them to entice them to come onto your show
    Highlight how their subject matter expertise overlaps your audience’s interests.
    Always offer them as many podcast assets as possible. Links to the show, customized artwork, three to four audio highlights, and a link to the transcription, just to name a few. Get creative.
    Now use their appearance to hook other huge guests. Your first big-time guest acts as social proof that your show is worthwhile.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free daily https://www.getrevue.co/profile/c270m (Open The Mic Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

    • 2 min
    Podcast Search Engine Optimization

    Podcast Search Engine Optimization

    There was a recent story published by Timber.fm’s Amanda Cupido about podcasting. Near the end of that piece, she interviews Gabe Bender, who is Google Podcast’s product lead. Bender hints to some big changes coming to Google Podcasts involving search and discovery.
    He didn’t specifically say what is coming up, let’s take a look between the lines of what he said.
    Google will make features that are basically the same to what they have with YouTube. This means podcasts are going to become extremely searchable when a Google Search user (your potential listener) types in their search terms. Like Google video search results or YouTube search results.
    And, while you're using Google Podcasts to listen to your podcast, Google will be recommending more podcasts to you as you’re listening. It will be very much like the ‘next up’ areas you see on YouTube.
    Because Google will start to show podcast results in search, this will impact all listeners that use Google for search. Not just listeners that use Google Podcasts to listen to their favorite podcasts.
    I don’t doubt Google will start to incorporate autotranscriptions they are already doing behind the scenes, to include podcasts in search results. This autotranscription option is already available in the Chrome browser, when you change your accessibility options A popup screen shows the real time transcription of any audio played in your Chrome browser.
    So Google will be taking search even deeper, based on what’s said IN your podcast, not just what’s written in your podcast descriptions, summaries and webpages.
    The SEO concept of “page rank” will likely be applied to podcasts. That means the more external sources that reference your podcast, like web page backlinks, videos and video interviews, other podcasts mentions and podcast interviews, blog mentions, blog interviews, guest blogging—the higher your podcast will appear in search results for the topic that is referenced. This is SEO 101 for Google.
    There will be personalization, like YouTube.
    First, search results and the ‘next up’ area in Google Podcasts will take into account anything Google knows about what you listen to.
    Second, Google Podcasts will surround you with other people that listen to similar things so that it can suggest podcasts, or specific podcast episodes, to you that other people in your cluster listen to. Think community.
    Podcast search engine optimization.
    If all this happens as Bender seems to suggest it will, a new kind of expertise will become important. Podcast search engine optimization. Just as SEO consultants today help companies get their web pages to appear organically higher in Google results, that’s where we at Circle270Media Podcast Consultants will be continuing to help podcasters appear organically higher in Google’s podcast search results.
    The methods will be similar: get on other podcasts shows and web pages to mention your show, and other references and links I mentioned earlier.
    Include searchable terms. Not just in episode summaries, but in the words you say during your show. And probably WHERE you mention those searchable terms within your episode.
    This could amount to a huge overall of what you do with each and every podcast episode. Or at least a refinement of what you do, if you are already implementing an SEO strategy to your podcast and podcast content.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as soc

    • 4 min
    Make A Business Podcast That Stands Out

    Make A Business Podcast That Stands Out

    How Do You Make a Business Podcast That Stands Out?Podcasting continues to be a growing medium. Every day, new shows are launched. And as of this recording, there are now well over 2,000,000 podcasts available in Apple Podcasts.
    The motivations and ambitions of those who get into podcasting vary from person to person. But for those who put the time and work in, the rewards can be huge.
    Business and industry podcasting is where you'll find many who are reaping the benefits of their content. This ranges from individuals working on side ventures outside of their day job, the side hustles, to multinational companies.
    As more businesses move towards podcasting, people are looking at ways to stand out. To do something a bit more differently.
    So, if you want to make a show for your own company or brand, what sorts of things should you do to avoid becoming just another one of the pack?
    Let’s go over some ideas and suggestions that will help you make a business podcast that stands out, and attract your current and potential clients or customers to listen.
    Let’s take a look at the most common business podcast format
    Intro music
    The host introduces show
    Interview
    Host summarizes and closes show, adds call(s) to action
    Outro music
    There's absolutely nothing wrong with this format. In fact, this is the perfect structure for a majority of podcasters. Listeners are very used to it, it's practical. And it doesn't require a big investment of time or money with additional production elements.
    But if you really want to stand out, it's going to be very hard to do that following this format. It's very common.
    What's the alternative? Let’s go over an idea.
    Are you the authority, or your guest?
    There are many benefits of running an interview show. The big downside is that you're never the true authority on your own show – your guests are. An interview-style podcast, at its core, is a networking tool for you and your business.
    You don’t need to stop having guests in order to stand out. But make sure it's a conscious decision rather than something you've been led to believe is a necessity. Understand what this style podcast is going to accomplish for you and your guest.
    How about...
    Reworking the Conversations

    If you will be having guests on your show, consider throwing out the common intro, interview, outro cadence approach.
    Let’s say you do want to make a business podcast, and you’re going to start with a season of 15 episodes.
    And, you’ll be lining up 15 guests.
    The “conventional” way of doing this is that each episode will be an interview with 1 of these 15 guests.
    The conversation takes the usual approach. You ask them how they got started in what they do, what problems they overcame, how they became successful, and what advice they have for others. The typical flow of this interview format.
    But, this doesn't really stand out. Especially if your guests are often interviewed on other podcasts. Where they’ll probably cover exactly the same ground, talking about their latest book, or their latest TED Talk.
    Let’s consider an alternative.
    A Season of Topics, Not Guests

    Come up with 15 topics.
    Each topic is basically a question, or themed set of questions. These will be similar to the questions asked in that common interview style, so you've got things like “problems you overcame,” and “advice for others.”
    Then you can throw in things that are a bit different from the norm.
    “Which talent would you most like to have?”, and “What technology do you wish existed?”, for two examples.
    In each interview, you ask the 15 guests your 15 questions, along with any follow-up questions.
    Then, produce your 15 episodes. Each will focus on answering 1 question, and feature the answer from all 15 of your guests.
    This can make a better listener experience. Your show will become easy to navigate. It will have an appeal to

    • 5 min
    Make Sure Your Listeners Understand What You’re Saying

    Make Sure Your Listeners Understand What You’re Saying

    Chances are, more of your podcast listeners than you even realize care a great deal about proper grammar.
    Your podcast represents you, and how you speak. You want your podcast listeners to understand what you’re saying, to think you’re bright and competent.
    But your weak word choice might be raising eyebrows and red flags. With the incorrect word choice, people might not actually know what you’re trying to say.
    Here are 6 words you think you’re using correctly in your podcast but you may not be...
    Less/Fewer
    Literally/Figuratively
    Imply/Infer
    Now's a good time to take another listen to your latest podcast episode and see how you are using your words. Do you have room to improve? Did you get your point across using the words you chose in that episode? Did you notice that you had to clarify your point more than one time?
    As with anything you create, taking the time to speak grammatically correct as possible saves you time, and saves your listener time in understanding what points you are trying to convey.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    https://www.getrevue.co/profile/c270m (Subscribe to my free daily Open The Mic Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

    • 3 min

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