Notify Acquires Metolius: Ross Liggett on Golfer Data, RevPAT, and the AI Booking War

Ross Liggett co-founded Metolius, the golf industry's leading data consolidation platform, and just sold it to Noteefy — where he's now VP of Data. In this episode, Mike Hendrix sits down with Ross for a candid look at the deal, the road that got him there, and where booking technology is headed next. They cover: - Ross's path from hospitality school to Kemper Sports to Landscapes Golf Management to founding Metolius - The real story behind the "RevPAR vs. RevPAT" debate in golf revenue management - Why Metolius built its platform around raw transaction-level data instead of top-down financials - A direct conversation about Noteefy's data privacy policy — what happens to golfer data, who controls it, and what changes (and doesn't) post-acquisition - Why Ross believes Noteefy has the best sales team in golf, pound for pound - The six disconnected data sources operators need to actually measure marketing ROI - Noteefy's booking engine push and what "connected analytics" really means for course operators - Why Ross thinks LLMs (not browsers) will become the primary way golfers book tee times — and what that means for course websites - The "build it yourself" alternative and the golf tech SaaS-pocalypse If you're a golf course owner, operator, or anyone working in golf tech, this is a rare inside look at both sides of an acquisition and a real conversation about where golfer data is headed.