34 episodes

Hosted by patent agent Yoriko Morita, founder and president of Patents Integrated, Novel & Non-obvious explores the intellectual property side of founding and building a startup. We speak with entrepreneurs, innovators, founders and more to learn more about their startup journeys and the IP lessons they've learned along the way.

Because innovation is just the beginning. It doesn’t matter how groundbreaking your technology is, how skilled your team is, or how valuable your market is; without a structured patent strategy in place you’re still running the risk of your hard work being stolen by a competitor or patented by someone else.

But the legal complexities of patents, trademarks, copyrights and trade secrets aren’t typically taught in business schools and represent just one more hurdle in the busy life of an entrepreneur. Yoriko applies her 25+ years' experience in patent prosecution and Ph.D. in Electrical Engineering to help founders make sense of their IP and leverage it to build strong, growing companies.

Novel & Non-Obvious Yoriko Morita

    • Business

Hosted by patent agent Yoriko Morita, founder and president of Patents Integrated, Novel & Non-obvious explores the intellectual property side of founding and building a startup. We speak with entrepreneurs, innovators, founders and more to learn more about their startup journeys and the IP lessons they've learned along the way.

Because innovation is just the beginning. It doesn’t matter how groundbreaking your technology is, how skilled your team is, or how valuable your market is; without a structured patent strategy in place you’re still running the risk of your hard work being stolen by a competitor or patented by someone else.

But the legal complexities of patents, trademarks, copyrights and trade secrets aren’t typically taught in business schools and represent just one more hurdle in the busy life of an entrepreneur. Yoriko applies her 25+ years' experience in patent prosecution and Ph.D. in Electrical Engineering to help founders make sense of their IP and leverage it to build strong, growing companies.

    Getting into Orbit w/ Atomos Space Founders: Vanessa Clark & William Kowalski

    Getting into Orbit w/ Atomos Space Founders: Vanessa Clark & William Kowalski

    Some things can be truly out of this world, but can IP and patents? As Vanessa Clark and William Kowalski, founders of Atomos Space, might tell you, it's... complicated. They've learned a lot about running a startup in the space industry and running a tight (space)ship diligently has taken them a long way. wpvskqzd
    On this week of Novel & Non-Obvious, Yoriko sits down with Vanessa and William to learn more about the trials and tribulations that come with leading a space startup. 

    • 39 min
    The Ins and Outs of Inventorship

    The Ins and Outs of Inventorship

    In patent law, knowing not only what has been created but who created it is critical. That's because the inventor holds the intellectual property behind their innovation from the very start. But, sometimes, inventorship isn't so cut and dried and can change during the patent prosecution process as claims are updated. That's why it's so important to understand how IP ownership works before going down the road toward a patent.
    On this week's episode of Novel & Non-Obvious, Yoriko discusses the concept of inventorship and how it can impact both a patent application as well as a company's entire IP portfolio.

    • 10 min
    The IP Side of Product Development: LINK's Marc Hanchak

    The IP Side of Product Development: LINK's Marc Hanchak

    From rapid prototyping to product testing and manufacturing, the product development process isn't as straightforward as it might at first appear. LINK's Denver-based engineering and industrial design services give startups the confidence to launch their first product and energizes big players to develop innovative ideas. All of this impacts a company's intellectual property.
    On this week's episode of Novel & Non-Obvious, Yoriko talks product design and IP with Marc Hanchak, LINK founder and CEO. For over 14 years LINK's product development professionals, industrial designers, and engineers have been creating award winning designs. Here's how they think about client IP.

    • 39 min
    Scaling a Business the Right Way with Lauren & Justin Finesilver

    Scaling a Business the Right Way with Lauren & Justin Finesilver

    The startup process is never a straight line. There are go-to-market questions, management challenges, financial concerns and much (much) more. IP is one part of this process.
    On this week's episode of Novel & Non-Obvious, Yoriko talks startup growth with Lauren & Justin Finesilver of Finesilver Management. As experienced founders and operators themselves, the two help scaling companies develop workflows, solve complex problems and build teams and cultures that are focused on success.

    • 36 min
    Trademark Implications in the Metaverse: Meta vs Meta

    Trademark Implications in the Metaverse: Meta vs Meta

    Facebook made waves in late October when CEO Mark Zuckerberg announced that the company would be changing its name to Meta to reflect its growing focus on the metaverse. Interesting idea, but it turns out there is already another company out there called Meta. Cue the IP fight.
    On this week's episode of Novel & Non-Obvious, Yoriko discusses the trademark implications of Facebook's name-changing move and what the future could hold for Meta.

    • 13 min
    Sarus Lifting: Developing an IP Strategy from the Ground Up

    Sarus Lifting: Developing an IP Strategy from the Ground Up

    Boulder-based Sarus Lifting is empowering the heavy lifting industry through intelligent planning tools. Because lifting via cranes and other machinery doesn't just happen. It takes planning, management and oversight. That's where Sarus Lifting comes in, with a smart, easy-to-use software platform that delivers fast and accurate lift plans.
    On this episode of Novel & Non-Obvious, Yoriko discusses Sarus Lifting's business plan with the companies co-founders and talks through a potential IP strategy in real-time.
     

    • 53 min