24 episodes

Hosted by patent agent Yoriko Morita, founder and president of Patents Integrated, Novel & Non-obvious explores the intellectual property side of founding and building a startup. We speak with entrepreneurs, innovators, founders and more to learn more about their startup journeys and the IP lessons they've learned along the way.

Because innovation is just the beginning. It doesn’t matter how groundbreaking your technology is, how skilled your team is, or how valuable your market is; without a structured patent strategy in place you’re still running the risk of your hard work being stolen by a competitor or patented by someone else.

But the legal complexities of patents, trademarks, copyrights and trade secrets aren’t typically taught in business schools and represent just one more hurdle in the busy life of an entrepreneur. Yoriko applies her 25+ years' experience in patent prosecution and Ph.D. in Electrical Engineering to help founders make sense of their IP and leverage it to build strong, growing companies.

Novel & Non-Obvious Yoriko Morita

    • Business

Hosted by patent agent Yoriko Morita, founder and president of Patents Integrated, Novel & Non-obvious explores the intellectual property side of founding and building a startup. We speak with entrepreneurs, innovators, founders and more to learn more about their startup journeys and the IP lessons they've learned along the way.

Because innovation is just the beginning. It doesn’t matter how groundbreaking your technology is, how skilled your team is, or how valuable your market is; without a structured patent strategy in place you’re still running the risk of your hard work being stolen by a competitor or patented by someone else.

But the legal complexities of patents, trademarks, copyrights and trade secrets aren’t typically taught in business schools and represent just one more hurdle in the busy life of an entrepreneur. Yoriko applies her 25+ years' experience in patent prosecution and Ph.D. in Electrical Engineering to help founders make sense of their IP and leverage it to build strong, growing companies.

    The IP Side of the Theranos Mess

    The IP Side of the Theranos Mess

    The trial of Theranos founder Elizabeth Holmes is dominating Silicon Valley headlines at the moment, but the real story is in how the company built and profited from its IP portfolio.
    This week on Novel & Non-Obvious, Yoriko examines the blood testing company's patent portfolio and how it both propped up the company and led to its downfall.

    • 16 min
    What Does Novel & Non-Obvious Really Mean?

    What Does Novel & Non-Obvious Really Mean?

    If you’re an inventor, you’re likely familiar with the three requirements of patentability: usefulness, novelty, and non-obviousness. Sounds simple enough, right? Not exactly. In fact, those last two requirements are what make patent law the most stringent branch of IP law, and the key reasons why it’s so difficult to get a patent.
    This week Yoriko takes a closer look at what novel and non-obvious really means.
     

    • 8 min
    Linda Calhoun: How Career Girls Protects its Brand

    Linda Calhoun: How Career Girls Protects its Brand

    A strong brand starts with a strong and relatable story. From there, it's about remaining laser focused on the audience you want to reach and the product you want to create, and then protecting that brand with trademarks and other IP action when necessary.
    That's the path that Career Girls® founder Linda Calhoun has taken with her nonprofit organization. Career Girls is a free, non-commercial, online platform that features more than 16,000 short video clips of 800 diverse women role models sharing career and educational advice to inspire young girls to expand their horizons, improve their academic performance and dream big about their futures.
    Linda joins Yoriko this week to discuss the work that Career Girls does to support the career development of girls nationwide and how it has built a purpose-driven brand.

    • 45 min
    Meet the Interns: Garrett Janney and Jakob Bookspan

    Meet the Interns: Garrett Janney and Jakob Bookspan

    Introducing the next generation of pros to the patent business is one of the pillars of Patents Integrated, and we work with interns every year who are interested in intellectual property law and the work that goes into a patent agency.
    This week on Novel & Non-Obvious, Yoriko speaks with Garrett Janney and Jakob Bookspan, two students at the University of Colorado Law School who have spent the last year as interns at Patents Integrated, about what they've learned about IP, the topics that captured their attention and what's coming next.

    • 26 min
    Mike Boucher: The Modern Reality of Software IP

    Mike Boucher: The Modern Reality of Software IP

    Scripta is the company behind Clause Logic, an add-in to Word to help attorneys draft legal documents faster and more accurately by effectively reusing their best existing work products. It licenses its software to other companies who want to take advantage of its award-winning legal software development team.
    This week on Novel & Non-Obvious, Yoriko speaks to Scripta co-founder Mike Boucher about the IP issues he's faced in his work in legal software and shares how entrepreneurs can build scalable products without giving up their intellectual property.

    • 41 min
    Reverse Engineering vs. Product Tear Downs

    Reverse Engineering vs. Product Tear Downs

    In the age of the internet, being able to see the teardown of popular products is always fascinating. This could, however, open up the floor to someone looking to reverse engineering your IP. In this week's episode of the Novel & Non-Obvious podcast, Yoriko goes over the differences between a product tear down and reverse engineering in terms of IP. 

    • 9 min

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