What if you could tune in to a frequency broadcasting from the future? A place to uncover stories from the brightest leaders in business, design, development, and eCommerce, sharing the insights you’ll need to grapple with tomorrow. This is Now What? A new podcast series from Wix, hosted by Rob Goodman, about how technology is changing… everything. Learn more at www.wix.com/nowwhat.
Into The Future… Now What? Season 2 Recap
As the world spins faster and faster, brands are rapidly evolving to meet the new table stakes requirements that customers and employees demand. This season of Now What? podcast, took us on a journey from the metaverse to crypto, radically inclusive leadership to communities of purpose, and featured some of the most consequential companies of our time. Meta, Spotify, The New York Times, Stripe, and so many more shared lessons you and your teams can apply today to reimagine work and support your customers like never before. In this episode, we’re looking back on the season with insights about what’s next in eCommerce from Meta, culture hunting with Chipotle, and building a brand with Crypto.com.
Interbrand’s Christopher Nurko on Purpose-Led Innovation
A new world calls for new ways of thinking and doing good as a brand. Christopher Nurko, Chief Innovation and Growth Officer at Interbrand Group, the world’s leading brand consultancy, joins the show to discuss the power of purpose-driven innovation. With over 30 years of experience, Christopher has worked with countless iconic brands and Fortune 500 companies like Microsoft, Nissan, and Verizon. He has advised World Health Organization, Malaria No More, Safe Kids International, Human Rights Campaign, and led the branding for New York City Pride / Stonewall 50. You’ll hear why doing good is good for business, the reason to reconsider customers as citizens, and how radical inclusivity is the key to unlocking brand innovation.
The New York Times’s Krystal Plomatos on Operating Systems for Teams
The future of business is in subscriptions and the future of teams is built like an operating system. That’s according to our guest, Krystal Plomatos, Executive Director of Marketing for standalone products at The New York Times. Krystal oversees marketing for Cooking, Games, Wirecutter, Audio, Kids, Events, and TV & Film businesses for the iconic media brand. In this episode, you’ll hear about the value and challenges of building subscription-based businesses, talk context switching as a full-funnel marketer, learn how to communicate better across teams, and get tips on redefining your career at any stage.
Demonstrate’s Sean DallasKidd on Next Generation Brand Campaigns
Agencies are rethinking the ways they support brands of tomorrow. Sean DallasKidd, Partner and Chief Creative Officer at Demonstrate, an award-winning integrated marketing and communications agency, is rolling up his sleeves to embrace today’s emerging technologies to help clients deliver breakthrough customer experiences. In this episode, we talk innovative campaigns, putting Web3, NFT, and metaverse technology to good use, and discuss the importance of diversity, equity, and inclusivity in design and business.
Meta’s Benji Shomair on Making the Moment Shoppable
The path from discovery to purchase may soon happen instantly. Vice President of Commerce Business at Meta, Benji Shomair joins the show to talk about how Facebook, Instagram, Whatsapp, and Messenger are working with businesses to drive word of mouth and connect social to sales like never before. In this episode, you’ll get a front seat view of the future of social eCommerce, hear why content is the new front door to your store, get macro trends in customer behavior, and learn why no matter the platform –– IRL, AR, VR or metaverse –– it all comes down to how you treat your customers.
Imprint Projects’ Adam Katz on Communities of Purpose
Today brands have an opportunity to authentically fuel communities to make a real business impact. And our guest this episode, Adam Katz, CEO of Imprint Projects, has dedicated his work to helping companies like Google, Lego, Levi’s, and Sonos do just that. Imprint Projects has been named Best Small Agency, Best Agency Culture, and Best Experiential Agency by AdAge. Adam shares how brands can credibly support communities of purpose, the importance of community-funded creator economies, and what's next for branded experiences in Web3, the metaverse and beyond.