NPR Style Ads Podcast Advertising Playbook

“I think we kind of owe it to ourselves as publishers to remember what made podcast ads so effective in the first place - they actually sounded authentic.”
NPR is one of America’s largest media companies - so they must be doing something right!
In today’s episode, Heather Osgood is joined by Brett Robinson, Senior Vice President of Ad Operations at NPR. During their conversation, they discuss: 

Ways the podcast industry has changed over the years. 

How ads are run at a non-profit. 

The importance of building trust between a brand and listeners. 

Why you might be missing out if you’re not using contextual targeting.

Challenges facing programmatic ads. 

What a lead ad is and why you should be running them. 

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More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
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