14 min
nScreenNoise – will CTV ad spend be $20B or $30B in 2024? nScreenMedia
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- Tech News
Advertising Perceptions says CTV ad spending will be $21 billion in 2024; eMarketer says $30 billion. Who’s right? Both could be wrong if Prime Video and political ads have a big impact.
Advertising Perceptions says CTV ad spending will be $21 billion in 2024; eMarketer says $30 billion. Who’s right? Both could be wrong if Prime Video and political ads have a big impact.
14 min