Deliciously Explosive Internet Marketing For Small Business
Deliciously Explosive Internet Marketing For Small Business
Why Every Business Needs To Be On Facebook
It's been a long time since I've released a podcast. A year and a half to be exact.
So in this episode I will bring you up to speed on where I've been, what I was up to, why I am back and...
We'll talk about the importance of being on Facebook.
No matter what channel your clients are on, you need to be active on Facebook. If you’re a B2C business, it should be a huge priority for you. If you’re B2B then LinkedIn should be a priority.
But no matter what, you need a minimal presence on Facebook. And if you do it right, it can really bring in big results. As in revenue from new and repeat business.
Whether Facebook is a priority for your business or not, you must be there. I remember preaching the same thing to local businesses many years ago about needing a website. And I used to get asked if they really needed a site from a majority of skeptical local businesses.
Today, no one would think about starting a business without a website. It’s like doing your taxes. Every business knows they have to have one.
Well, same goes with Facebook. But Facebook is different. You don’t just set it and forget it. You have to constantly post content.
It doesn’t have to be something you spend hours on. But every few days, at a minimum, you need to be publishing something. Pictures, videos, written. You absolutely MUST have regular content that shows your a real business.
Why? Because your prospects will go there to check you out. More and more we are seeing that consumers look at multiple places when researching your business.
And Facebook is at the top of the list. If you’re not there posting regularly you will look like you’re not a real business.
Potential clients will ask Facebook first
Plus, more and more people turn to Facebook to ask for recommendations. And it isn’t just for a good restaurant or nail salon. People looking for pretty much any product, B2C or B2B ask their communities for a recommendation.
They do it on their private news feed to their friends and in groups. And there’s not much of a way you’ll see that they asked for that recommendation unless you happen to be their friend or in their group.
But what you can do is be super active on social and engaging with your community. Then when someone asks for recommendations for what you do, it’s easy for them to refer your page.
Now the more active, fun, educational, interesting you make your Facebook page, the more people will be drawn to it. So make sure your Facebook page is professionally created and that you post at least twice per week.
How to guarantee your page posts show up
The problem with Facebook today is their algorithm makes the chance of your audience seeing page posts almost impossible without paying for ads. And you should consider a small budget but...
Here's a way you can help your audience see you: Make sure they have 'See First' selected and they get page post notifications. Here's how:
What's your reason why?
Ask your audience to do this... but you have to have a great reason.
The reason all comes down to them. Ask yourself why should they see your stuff first? And the answer better be good because you're competing with their family, friends and all the other things they want to see.
What they don't want to see is you pitching your service or talking about yourself. They want what they want. Find out what that is and give it to them on your page. Then let them know if they want to make sure they actually see all this amazing content, they need to see first and get notifications.
Oh, I almost forgot...
Make sure to go to the Nuclear Chowder Facebook page and set see first a...
One Thing To Do On LinkedIn To Get More Connections
Here it is, the big milestone in a young podcast's life: the 100th episode. It's been two months since I've published a podcast and it's great to be back!
On this episode:
Ralph M. Rivera and Carol Lynn Rivera of the Web.Search.Social podcast punk me
Alisa Merideth from the Super Heroes of Podcasting and Jeff Sieh from Manly Pinterest Tips podcasts stop by to say hi.
Chris Curran from Podcast Engineering School, several podcasts and Fractal Recording says something nice about me
I explain why I took over two months off from podcasting
I share a really important, and simple, LinkedIn tip that everyone should be doing. This one thing that the vast majority of people don't do will immediately separate you from the crowd on LinkedIn, give you a unique advantage and ultimately get you more quality connections.
I also created a video where I walk you through what I talk about in this week's episode.
LinkedIn Marketing Success Academy
On this episode I mentioned the upcoming three hour LinkedIn training I will be hosting for 20 professionals. If you're in Connecticut click here to get all the details.
How To Use Facebook Custom Audiences For Targeted Traffic
With Facebook you can advertise for as little as a dollar a day. But most businesses find Facebook ads confusing to setup right and end up spending way to much money.
How To Test Facebook Ads For Free – Get The Custom Pixel
Want to find out if you can reach your prospects and customers with Facebook ads without even spending a dime? You can advertise on Facebook for as little as $1 a day which is so low cost I have to wonder why everyone doesn't just automatically do it.
Secret To Great Content Marketing And Self Publishing With Ryan Hanley
I had a great conversation with Ryan Hanley on this episode of the podcast. You can listen here, on iTunes or Stitcher. Also, would really LOVE a rating and review if you enjoy the show.
The Online Marketing Growth Process For Business
On this episode of the Nuclear Chowder Marketing podcast I will share the method of online marketing I’ve been using, preaching and teaching for over 12 years now. It is road tested and battle ready. It will become a workhorse for those willing to put in the time and effort.
Customer ReviewsSee All
Thank you Mike for sharing your insights and talents! You made me a better LO today because you cared enough to share your valuable content! Great podcast on increasing sales!
Actionable and real
This is one of the best podcasts about online marketing you'll listen to. There's no marketing hype, no tricks and no fluff. You're going to get good stuff here that you can actually use, ideas you can try and get results from. Mike wants businesses to succeed and he proves it in every word he says. Put this at the top of your listening list!
Love This Marketing Show
Been listening to your show for a while and finally getting around to giving you this review. Keep the great content coming!