14 episodes

A podcast about building companies from nothing. Product, Engineering, and interviews with smart folks, we hope you’ll enjoy the show. From the minds of Karl, Saumil, and Brandon over at Dignified (www.wearedignified.com) bringing you great digital products since 2018.

Null to Zero Dignified

    • Business

A podcast about building companies from nothing. Product, Engineering, and interviews with smart folks, we hope you’ll enjoy the show. From the minds of Karl, Saumil, and Brandon over at Dignified (www.wearedignified.com) bringing you great digital products since 2018.

    Interview with Henry Poydar of Status Hero: Bootstrapping, Selling a Company, and great advice on staying boring

    Interview with Henry Poydar of Status Hero: Bootstrapping, Selling a Company, and great advice on staying boring

    This interview features Henry Poydar Founder and CEO of Status Hero who's been part of a founding team many times and even brought a business through an acquisition to Constant Contact. He's seen the internet era evolve in many ways from his own early companies trying to get band listings online (that was actually hard not that long ago!) to modern products handling thousands of API calls. But Henry has an interesting approach to technology, Stay Boring, and I can't wait to hear your feedback on his belief.

    Henry has a strong background in engineering and leadership through many startups, an acquisition, and now a bootstrapped business.

    This podcast is brought to you by Dignified a leading agency building digital products for bootstrapped to Fortune 250 companies. If you need help with Business & Product Strategy, Building a product, or Innovation we're here for you: goodday@wearedignified.com or @brandonwaselnuk

    Our agency Dignified 

    Twitter link @brandonwaselnuk 

    Intro music by our friend Jack H. Litster

    • 34 min
    Interview with Aditi Shekar of AskZeta: Psychology, Finance, and how Couples Plan their Financial Journey

    Interview with Aditi Shekar of AskZeta: Psychology, Finance, and how Couples Plan their Financial Journey

    This interview features Aditi Shekar of Ask Zeta who's worked with multiple companies going from null to zero all the way to founding and scaling Ask Zeta! We discuss how Ask Zeta got started, Aditi's interesting approach to discovering the couples finance problem space, and how to grow and test a financial product when customer barriers to trial are so much higher as they require more upfront trust.

    Aditi has a wealth of experience in and out of FinTech and it makes this a great listen, I can wait to hear your feedback.

    This podcast is brought to you by Dignified a leading agency building digital products for bootstrapped to Fortune 250 companies. If you need help with Business & Product Strategy, Building a product, or Innovation we're here for you: goodday@wearedignified.com or @brandonwaselnuk

    Our agency Dignified 

    Twitter link @brandonwaselnuk 

    Intro music by our friend Jack H. Litster

    • 58 min
    Interview with Sheridan Clayborne of LendTable: High Growth FinTech, Early Customer Acquisition, and Anime

    Interview with Sheridan Clayborne of LendTable: High Growth FinTech, Early Customer Acquisition, and Anime

    This interview features Sheridan Clayborne of LendTable who's created multiple companies from null to zero all the way to multi-millions a year! We discuss how LendTable got started, Sheridan's approach to testing demand and funding the first loans himself, and a small masterclass on how a financial product like LendTable could offer 0% rates to end customers yet still the business can make profit at those rates.

    Sheridan is high energy and it made this such a fun episode to record and listen too, I can wait to hear your feedback.

    This podcast is brought to you by Dignified a leading agency building digital products for bootstrapped to Fortune 250 companies. If you need help with Business & Product Strategy, Building a product, or Innovation we're here for you: goodday@wearedignified.com or @brandonwaselnuk

    Show Notes:

    Books mentioned:


    How to Get Filthy Rich in Rising Asia by Mohsin Hamid

    Anime mentioned:


    Demon Slayer: Kimetsu no Yaiba
    Cowboy Bebop
    Samurai Champloo
    Kakegurui
    Full Metal Alchemist: Brotherhood

    Our agency Dignified 

    Twitter link @brandonwaselnuk 

    Intro music by our friend Jack H. Litster

    • 42 min
    Interview with Nazim Ahmed of CanvasPop: Bootstrapping, taking on Venture Capital, and staying true to yourself.

    Interview with Nazim Ahmed of CanvasPop: Bootstrapping, taking on Venture Capital, and staying true to yourself.

    This interview features Nazim Ahmed of CanvasPop who's been through many Null states to multi-million a year businesses. We go through multiple businesses Naz has started and grown, a hyper growth product that ended in failure, staying true to yourself, and great advice for founders in every stage of their career.

    It's quite a ride and we're excited to have you join us.

    This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Business & Product Strategy, Building a product, Innovation, or engineering we're here for you: goodday@wearedignified.com

    Show Notes:

    Books mentioned:

    Messy Middle by Scott Belsky, Shoe Dog by Phil Knight, and Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney

    Our agency Dignified
    Twitter link @brandonwaselnuk  
    Intro music by our friend Jack H. Litster

    • 59 min
    How to get your first customer and then 10 more, part 2

    How to get your first customer and then 10 more, part 2

    The continuation of a companies biggest question, where will your first dollar come from? Today's episode continues the conversation around getting your very first customer and then 10 more! This is part two focused on the tactics and example methods to grow your business including researching your leads on social media, learning mining your past wins for extra details, and other tactics. We hope you enjoy it! We also thrive on feedback so please tweet us or drop us an email if you have anything, good or bad.

    This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com

    Show Notes:


    People to follow on LinkedIn and elsewhere for a good injection of sales and marketing tips and tricks in your feed:
    Josh Braun
    Kyle Lacy
    Jill Konrath
    David Cancel
    Dan Martell

    Tiffani Bova


    Reforge

    Our agency is Dignified

    Agency Twitter link @dignifiedinc

    Host Twitter link @brandonwaselnuk

    Intro music by our friend Jack H. Litster - You're the best, Jack.

    • 19 min
    How to get your first customer and then 10 more, part 1

    How to get your first customer and then 10 more, part 1

    The biggest question for all fresh new companies, where will your first dollar come from? Today's episode starts the conversation around getting your very first customer and then 10 more! This is part one so we focus on higher level more strategic methods to go out and find your first customers. Part 2 will focus more on individual tactics and more of the 'how' to get to pockets of customers. Enjoy! We also thrive on feedback so please tweet us or drop us an email if you have anything, good or bad.

    This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com

    Show Notes:


    Our agency Dignified
    Agency Twitter link @dignifiedinc
    Host Twitter link @brandonwaselnuk
    Intro music by our friend Jack H. Litster

    • 18 min

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