6 episodes

A podcast about building companies from nothing. Product, Engineering, and interviews with smart folks, we hope you’ll enjoy the show. From the minds of Karl, Saumil, and Brandon over at Dignified (www.wearedignified.com) bringing you great digital products since 2018.

Null to Zero Dignified

    • Business

A podcast about building companies from nothing. Product, Engineering, and interviews with smart folks, we hope you’ll enjoy the show. From the minds of Karl, Saumil, and Brandon over at Dignified (www.wearedignified.com) bringing you great digital products since 2018.

    How to Build a Company without a Product

    How to Build a Company without a Product

    With this episode we're taking away all your excuses for not making that company you've always dreamed of by giving you three techniques to use (likely in order) to validate your idea, test demand, and then get value from early customers. All without writing a single line of code.

    This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com

    Show Notes:


    Our agency Dignified

    Twitter link @brandonwaselnuk  

    Intro music by our friend Jack H. Litster

    • 17 min
    How to Create an Ideal Customer Profile

    How to Create an Ideal Customer Profile

    This episode focuses on a strategic resource that becomes a tactical guidebook for getting into new markets / new customer segments known as the Ideal Customer Profile (ICP). We talk about how to create one and how it can help guide you in bringing in new business.

    This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com

    Show Notes:



    Our agency Dignified

    Twitter link @brandonwaselnuk

    Intro music by our friend Jack H. Litster

    • 8 min
    Why Distribution is Critical for your Business

    Why Distribution is Critical for your Business

    This episode is a bit different, our listeners asked us to talk about challenges we're facing in products we build. Today I cover Distribution in startups and 3 mistakes we made with our product, Feathery, and how I'd do things differently if I were you and in the future.

    This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com

    Show Notes:


    Traction by Gabriel Weinberg and Justin Mares
    Our product Feathery
    Twitter link @brandonwaselnuk
    Intro music by our friend Jack H. Litster

    • 16 min
    What are Personas?

    What are Personas?

    We cover the basics of what a Persona is, how to create one, why they are valuable, and finally how to use it to get stakeholder buy in at your organization in this episode of Null to Zero. 

    This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com

    Show Notes:


    Product Canvas by Roman Pichler
    Twitter link @brandonwaselnuk
    Intro music by Slenderbeats via Youtube Audio Library

    • 15 min
    Finding a Problem Worth Solving, For You - Part 2

    Finding a Problem Worth Solving, For You - Part 2

    The final part of our series on finding a problem worth solving, for you. We look at the convergence phase - how to filter down the big list of ideas you generated from episode 1 into a small list so you can start executing on your next big thing. 

    This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com

    Show Notes:


    The Idea filtering spreadsheet example we reference a lot
    Clayton Christensen's book How will you measure your life?
    Intro music by Slenderbeats via Youtube Audio Library

    • 13 min
    Finding a Problem Worth Solving, For You - Part 1

    Finding a Problem Worth Solving, For You - Part 1

    Ever wonder how people find great ideas? Hopefully we've got an answer for you! In this episode we take a look at the first half of finding problems worth solving - mainly the divergence phase of just getting ideas written down and how to get inspired.

    This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com

    Links from this episode:


    Peter Thiel's book Zero to One
    Walkabout by the Red Hot Chili Peppers
    Charles Duhigg's book The Power of Habit
    Intro music by Slenderbeats via Youtube Audio Library

    • 14 min

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