21 min

Nutrition Challenges Are Dead—Here's What Replaced Them Two-Brain Radio

    • Entrepreneurship

Nutrition challenges are quick fixes that don't deliver long-term results—for your clients or your business. Kickstarts, on the other hand, are designed for ongoing progress.

When Lindsey VanShoyck swapped the word "challenge" for "kickstart"—and made sure participants understood it was just the beginning of long-term change—she doubled the program's front-end revenue. The change also generated 75% more conversions to ongoing nutrition coaching afterward.

Tune in to learn why kickstarts work and how you can implement them to get your clients lasting results and generate increased ongoing revenue.

Links:

Two-Brain Programming
Arbox
Free Tools
Two-Brain on YouTube

Contact:

lindsey.vanshoyck@twobrainbusiness.com

Timeline:

1:57 – Why Lindsey stopped running nutrition “challenges.”
3:55 – How “kickstarts” get clients in the right mindset.
6:37 – Boosting revenue big time.
9:11 – Opportunities for more conversions and increased ARM.
11:54 – How to market a nutrition kickstart.
14:30 – How to get people to sign up for a nutrition kickstart.
17:23 – How to get people to convert to ongoing nutrition after the kickstart.

Nutrition challenges are quick fixes that don't deliver long-term results—for your clients or your business. Kickstarts, on the other hand, are designed for ongoing progress.

When Lindsey VanShoyck swapped the word "challenge" for "kickstart"—and made sure participants understood it was just the beginning of long-term change—she doubled the program's front-end revenue. The change also generated 75% more conversions to ongoing nutrition coaching afterward.

Tune in to learn why kickstarts work and how you can implement them to get your clients lasting results and generate increased ongoing revenue.

Links:

Two-Brain Programming
Arbox
Free Tools
Two-Brain on YouTube

Contact:

lindsey.vanshoyck@twobrainbusiness.com

Timeline:

1:57 – Why Lindsey stopped running nutrition “challenges.”
3:55 – How “kickstarts” get clients in the right mindset.
6:37 – Boosting revenue big time.
9:11 – Opportunities for more conversions and increased ARM.
11:54 – How to market a nutrition kickstart.
14:30 – How to get people to sign up for a nutrition kickstart.
17:23 – How to get people to convert to ongoing nutrition after the kickstart.

21 min