48 min
Obsessed for Good: Being Intentional & Creating Value in the World The Verdict
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- Entrepreneurship
What if you could make your company more purpose driven?
In this episode, Tom and Jeff Risley discuss being intentional in business practice. Jeff is the Chief Growth Officer at Saxum, an issues-obsessed agency delivering strategic campaigns and digital solutions for a changing world. With his tram being unapologetically committed to a better world, here he gives tools on how to make meaningful change within your own organization. Tom and Jeff also talk about how to market more mindfully.
Listen and learn how profit and purpose can work in tandem.
Key takeaways:
What “conscience capitalism” means
The difference between thinking strategically vs tactually
How Customer Relationship Marketing is beneficial for the long-term
Principles of “unite don’t devise”
Why you need Environmental, Social, & Governance (ESG) Investing
Current challenges in marketing today & how to address them
Ways to use integrated & omni channels
Advice for Marketing & Business
Quotes:
“It doesn’t have to be a competition between these different types of energy generation. We need to figure out how to use each one the best we possibly can.” – Jeff Risley
“Some companies think you have to do either/or – either purpose OR profit. I say, why not do both? Why do you need to limit yourself to either/or?” – Tom Feher
“The hard work of compromise and bringing people together is the right work.” – Jeff Risley
Connect with Jeff:
Website: https://saxum.com
Facebook: https://www.facebook.com/Saxum/
Instagram: https://instagram.com/saxum
Twitter: https://twitter.com/RisleyRanch
LinkedIn: https://www.linkedin.com/in/jeffhrisley
Connect with Tom Feher:
Website: www.feherlawfirm.com
Facebook: @feherlaw
Instagram: @feherlawapc
Learn more about your ad choices. Visit megaphone.fm/adchoices
What if you could make your company more purpose driven?
In this episode, Tom and Jeff Risley discuss being intentional in business practice. Jeff is the Chief Growth Officer at Saxum, an issues-obsessed agency delivering strategic campaigns and digital solutions for a changing world. With his tram being unapologetically committed to a better world, here he gives tools on how to make meaningful change within your own organization. Tom and Jeff also talk about how to market more mindfully.
Listen and learn how profit and purpose can work in tandem.
Key takeaways:
What “conscience capitalism” means
The difference between thinking strategically vs tactually
How Customer Relationship Marketing is beneficial for the long-term
Principles of “unite don’t devise”
Why you need Environmental, Social, & Governance (ESG) Investing
Current challenges in marketing today & how to address them
Ways to use integrated & omni channels
Advice for Marketing & Business
Quotes:
“It doesn’t have to be a competition between these different types of energy generation. We need to figure out how to use each one the best we possibly can.” – Jeff Risley
“Some companies think you have to do either/or – either purpose OR profit. I say, why not do both? Why do you need to limit yourself to either/or?” – Tom Feher
“The hard work of compromise and bringing people together is the right work.” – Jeff Risley
Connect with Jeff:
Website: https://saxum.com
Facebook: https://www.facebook.com/Saxum/
Instagram: https://instagram.com/saxum
Twitter: https://twitter.com/RisleyRanch
LinkedIn: https://www.linkedin.com/in/jeffhrisley
Connect with Tom Feher:
Website: www.feherlawfirm.com
Facebook: @feherlaw
Instagram: @feherlawapc
Learn more about your ad choices. Visit megaphone.fm/adchoices
48 min