32 min

Octane AI - Why Brands Should Capture Zero-Party Data The Story of a Brand

    • Entrepreneurship

“You have to do it sooner than later,” says Ben Parr, who is the president and co-founder of Octane AI, “because every day you're not collecting data, you’re missing an opportunity.” In part 2, he says that capturing zero-party data will be better for the brands and the consumer. In part 1, he discusses: Their products; Customer criteria; What onboarding looks like; His recommendation; the Challenges of joining a tech firm for a journalist; Advice for entrepreneurs; and more.

“You have to do it sooner than later,” says Ben Parr, who is the president and co-founder of Octane AI, “because every day you're not collecting data, you’re missing an opportunity.” In part 2, he says that capturing zero-party data will be better for the brands and the consumer. In part 1, he discusses: Their products; Customer criteria; What onboarding looks like; His recommendation; the Challenges of joining a tech firm for a journalist; Advice for entrepreneurs; and more.

32 min