80 episodes

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

Of Record | A Guide to Digital Marketing Digital Marketing Podcast Of Record

    • Management

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

    Weekly Digital Marketing update 2/20 | Rapid-Fire News, the State of Podcasts, and the eBay for Boss Babes

    Weekly Digital Marketing update 2/20 | Rapid-Fire News, the State of Podcasts, and the eBay for Boss Babes

    Digital Ad Market Update: 2/15 - 2/20 2020

    Matt and Joe have a full house this week, prepare for a 40-minute menagerie of wit and laughs.

    We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link below.

    Podcast Survey: https://podcastofrecord.com/survey/

    Top Stories:
    Rapid-fire news: PornHub pop-up shop, Instagram ditches IGTV button, HQ Trivia RIP, and Byte: the new Vine.

    Podcasts are a growing industry, but listeners and advertisers alike want some changes. We explain why.

    The Poshmark app has gained some cred lately among the younger female business-professional crowd. Boss babes everywhere, pay attention!

    Articles Mentioned:
    PornHub: http://bit.ly/2wvXueV
    IGTV: http://bit.ly/38HwdED
    HQ: https://bloom.bg/2SFwrGw
    Byte: https://tcrn.ch/2SI4XjA
    Podcasts: http://bit.ly/39Z6CY3
    Poshmark: http://bit.ly/2ubB2qv

    • 39 min
    Weekly Digital Marketing Update 2/13 | YouTube: Google's Side Hustle, Okay Bloomer, and Scott: the Male Karen

    Weekly Digital Marketing Update 2/13 | YouTube: Google's Side Hustle, Okay Bloomer, and Scott: the Male Karen

    Digital Ad Market Update: 2/4 - 2/14 2020

    Matt, Joe, and Rebecca give all the latest marketing news in this 40-minute episode. Strap in cause its a doozy!

    We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link below.

    Podcast Survey: https://podcastofrecord.com/survey/

    Top Stories:
    Google releases YouTube Q1 earnings for the first time. Big takeaway: Google is doing fine on its own. We explain why.

    Bloomberg is doing a digital political campaign like no other politician has done before. He is dropping money. Everywhere. Especially your local meme page.

    Just like how Karen is the archetype of a white lady asking to speak to your manager we have taken the liberty of making the male version. Now introducing... Scott. Your favorite LongHorn Steakhouse lovin', College Football watchin', condescending boomer. Tune in for more traits of a Scott.

    Articles Mentioned:
    Bloomberg: http://bit.ly/2SpFT0K
    Karen: http://bit.ly/38rYBuj

    • 39 min
    Weekly Digital Marketing Update 2/3 | Superbowl Sunday: The One Day People Watch Commercials

    Weekly Digital Marketing Update 2/3 | Superbowl Sunday: The One Day People Watch Commercials

    Digital Ad Market Update: 2/1 - 2/3 2020

    Co-hosts Matt and Joe bring in a special guest for this episode to discuss the in's and out's of the biggest day in football (OR advertising). All in 40 minutes or less.

    Top Stories:
    Football, obviously...

    But also the Pepsi Halftime Show and the commercials. Enjoy!

    Check out our new podcast website: www.podcastofrecord.com

    • 39 min
    Weekly Digital Marketing Update 1/31 | The Big Game and Other Things

    Weekly Digital Marketing Update 1/31 | The Big Game and Other Things

    Digital Ad Market Update: 1/23 - 1/30 2020

    Matt and Co-Host Rebecca take over the studio to talk about the biggest night in advertising coming up aka the Superbowl!

    • 32 min
    Weekly Digital Marketing Update 1/22 | Google Takes Back Cookies, Amazon Wearables, Billionaire Showdown Superbowl LIV

    Weekly Digital Marketing Update 1/22 | Google Takes Back Cookies, Amazon Wearables, Billionaire Showdown Superbowl LIV

    Digital Ad Market Update: 1/10 - 1/22 2020

    Matt and Joe are back in the studio after last week's hiatus. If you didn't know, we're on YouTube now! If you just can't get enough of your beloved co-hosts, well, now you can see their faces as they drop the hottest marketing news. Content, content, content!

    Top Stories:
    Google announces their going to stop third party cookies on Chrome. Under guise of privacy issues, they are funneling everyone into Google Ads.

    Amazon now has wearables. If you didn't think Alexa was creepy enough listening to everything from within your house, now she can hear you 24/7 with Echo Buds and Echo Frames.

    Billionaires Donald Trump and Michael Bloomberg both buy huge 60 second ad spots for Superbowl LIV. Advertisers are scrambling to not be next to these controversial giants.

    Facebook's new feature to blur-out "fact checked" content is not working as intended. The feature is being abused and is hurting digital artists and meme pages alike in the process.

    Articles Mentioned:
    Google: http://bit.ly/2upGl5k
    Amazon: https://amzn.to/2Ggk9gU
    Superbowl: https://nyti.ms/2tw0B5v

    • 34 min
    Weekly Digital Marketing Update 1/9 | Serial Projects Gaining Traction, Memes of the Decade, Facebook Takes On Deepfakes

    Weekly Digital Marketing Update 1/9 | Serial Projects Gaining Traction, Memes of the Decade, Facebook Takes On Deepfakes

    Digital Ad Market Update: 1/1 - 1/8 2020

    Matt and Joe are back in the studio for the first time in 2020 to give you all the latest news of the new decade. Unless you believe the new decade starts in 2021. #MattsOpinion #ItsWrong

    Top Stories:
    Ad agencies are increasingly being subjected to serial project based work. No more predictable revenue. Time to put your best work forward to keep the client.

    Memes have risen to be one of the most profound cultural tools used by people in the 2010s. They can be used for good as well as bad. Memes will continue to play a huge role for all demographics in your brand communication. Get your meme on!

    Facebook puts more effort combating deepfakes amidst the current political climate. How they detect these deepfakes? We don't know. Do we look like programmers? At least those who can't discern what's fake for themselves can sleep a little easier.

    Articles Mentioned:
    Serial Projects: http://bit.ly/37OI96E
    Memes: http://bit.ly/36CSr9t
    Facebook: https://cnn.it/35Ek6FH

    • 33 min

Customer Reviews

nole4god777 ,

Tomorrow’s tech trends today

Matt, Joe and Producer Kyle do a fantastic job of looking beyond the horizon to see what trends are coming in the digital marketing world.

Rob Gokee ,

I’m a Marketing Nerd

...and I love this podcast. Matt & Joe dive deep into social media trends, what’s hot and what isn’t, and interview business owners that are looking to take their digital marketing to the next level. Love the interview with the Florida Innocence Project, and their news episodes are informative & entertaining. A must listen for any entrepreneur or marketing exec.

Alli Liby ,

Only one episode in, but excellent!

Great insight from bright guys who always have the latest scoop. We’ve worked with this team for years and they’re always on the cutting edge, thinking ahead, and teaching us something!

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