108 episodes

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

Of Record | The latest in digital marketing & advertising Of Record

    • Management
    • 5.0, 21 Ratings

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

    Weekly Digital Marketing Update 7/30 | Prime Day Updates, Defend Your Monopoly, and Conspirary Chitchat

    Weekly Digital Marketing Update 7/30 | Prime Day Updates, Defend Your Monopoly, and Conspirary Chitchat

    Digital Ad Market Update: 7/24 - 7/30 2020

    DISCLAIMER: In this episode, we had some technical difficulties during the recording process, so please bear with the sub-par audio. Enjoy!

    Joe and Rebecca are in the studio this week to breakdown the latest tech, marketing, and culture news. All in 28 minutes or less.

    Top Stories:
    In the growing list of things affected by COVID-19, Amazon Prime Day is getting pushed back. For more information about Amazon and Christmas in July, tune in!

    In this segment, we discuss several big tech companies who will be defending themselves in Congress soon, so we play a game where we defend their ever-growing business models. Can we convince you? Stick around!

    Conspiracy theories are on the rise in 2020, and we take some time to break a couple of them down.

    Articles Mentioned:
    Shifting Ad Spend On FB: https://bit.ly/3gcjzB1
    Bezos To Defend Amazon: https://on.wsj.com/33jQfVV
    Facebook's Success Is Patriotic: https://bloom.bg/3g6mpYl
    Google Defends Itself: https://reut.rs/33jQqR5
    "Plandemic" Interview Recall: https://bit.ly/2X8iNxn

    • 27 min
    Weekly Digital Marketing Update 7/23 | Twitter Hack: An Inside Job, Bezos Flip-Flops On Ads, and Spotify's Video Product

    Weekly Digital Marketing Update 7/23 | Twitter Hack: An Inside Job, Bezos Flip-Flops On Ads, and Spotify's Video Product

    Digital Ad Market Update: 7/17 - 7/23 2020

    Matt and Joe tackle the latest marketing and culture news from the past week. All in 38 minutes or less.

    Top Stories:
    Big Twitter users like Joe Biden and Elon Musk got hacked and asked their followers for Bitcoin donations promising double in return. Want to know whodunnit? Tune in!

    Amazon's Jeff Bezos didn't always like spending money on ads, but something's changed. Winning at Monopoly in real life? Global takeover? Let's discuss.

    Spotify's new video product offers a sound-on self-serve ad platform, somehow beating Apple to the punch in the PODcast game. What's next for Spotify? Stick around.

    Articles Mentioned:
    The Twitter Hack: https://bit.ly/3huiC7g
    TikTok's New Rival: https://bit.ly/2ZQbBrs
    Snapchat's Q2 Revenue: https://bit.ly/2ZSAoLH
    Bezos Newfound Love For Ads: https://cnb.cx/2EdAOUJ
    Spotify's Podcast Top Charts: https://bit.ly/3eVQs3w

    • 38 min
    Weekly Digital Marketing Update 7/16 | TikTok On the Chopping Block, Ad Market News, and COVID-19 Trends

    Weekly Digital Marketing Update 7/16 | TikTok On the Chopping Block, Ad Market News, and COVID-19 Trends

    Digital Ad Market Update: 7/10 - 7/16 2020

    Matt and Joe fly solo again to give you the latest breakdown of marketing and culture news. All in 41 minutes or less.

    Top Stories:
    TikTok's rise in the United States has been unprecedented and their newly added self-serve ad platform only adds to its popularity; but could this popular viral video app be banned in the states? Tune in.

    The ad market has seen some interesting headlines lately. Stay tuned to hear smaller segments about the FB ad boycott and Apple's new conversion metrics.

    Coronavirus has affected countless people throughout the world but some companies are getting hit harder than most. We're looking at you, Disney. We explain why. For all of this and more, stick around.

    Articles Mentioned:
    The Rise of TikTok: https://bit.ly/3esrecJ
    TikTok’s Self-Serve Ad Platform: https://bit.ly/2CA2q5B
    Amazon’s “Accidental” TikTok Memo: https://bit.ly/2OuX3Hy
    DTC Still Running FB Ads: https://bit.ly/2Ov6OFD
    Apple’s New Metrics: https://bit.ly/3h3GpuE
    Q2 Ad Spending: https://bit.ly/32nJima
    Disney Rocked by the ‘Rona: https://nyti.ms/3ewehyN

    • 40 min
    Weekly Digital Marketing Update 7/9 | Conservatives Look For New Platform, FB's Shrinking Business Model, and Travel Industry Predictions

    Weekly Digital Marketing Update 7/9 | Conservatives Look For New Platform, FB's Shrinking Business Model, and Travel Industry Predictions

    Digital Ad Market Update: 6/26 - 7/9 2020

    Co-hosts Matt and Joe are on their own for this episode. Uncut. Unfiltered. All in 43 minutes or less.

    Top Stories:
    With more conservative voices being shut down by social platforms, conservatives look toward new platforms to voice their opinions. Will this silencing of dissenting opinions lead to unintended consequences? Perhaps. We explain.

    Facebook's ad boycott is the latest attempt by corporations to control the platform's terms and conditions. With the public being increasingly demanding of how Facebook operates, Facebook is losing valuable parts of its core business model.

    The United States travel industry is struggling as much as the housing industry during the 2008 financial crisis. What are the next steps towards recovery? We give some predictions.

    Articles Mentioned:
    San Francisco's Falling Rent: https://cnb.cx/2VXq1Uq
    Twitter's New Audio Tweets: https://tcrn.ch/2ZOxVAP
    Conservative Shutdown: https://bit.ly/2ClSEDG
    Facebook's Response To Ad Boycott: https://bit.ly/2BIxe45
    Who's Being Shamed For Not Boycotting: https://bit.ly/2BIxe45

    • 42 min
    Weekly Digital Marketing Update 6/25 | Spotify Ups Their Ad Game, The Facebook Ad Boycott, and How TikTok Tricked Trump

    Weekly Digital Marketing Update 6/25 | Spotify Ups Their Ad Game, The Facebook Ad Boycott, and How TikTok Tricked Trump

    Digital Ad Market Update: 6/19 - 6/25 2020

    Matt, Joe, and Rebecca talk about the latest tech and marketing news in this episode. All in 37 minutes or less.

    Top Stories:
    Spotify just unveiled something notable for the ad buying world. Self-serve sound-on video ads. For the whole breakdown and why Spotify could be YouTube's newest challenger, tune in.

    An ad agency starts a boycott of FB ads in response to Facebook's hate speech policies. That boycott now includes several notable brands. Will the boycott lead to change? Check the terms and services. Or stick around for Joe's deep-dive.

    TikTok users trick the Trump Campaign into boasting over 1 million hopeful attendees for their Tulsa rally, only to be greeted by a much more empty venue. Some would say it's the oldest political trick in the book. For more on this segment, stay tuned.

    Articles Mentioned:
    Spotify's New Ads: https://bit.ly/37VbehY
    FB Ad Boycott: https://on.wsj.com/2CEA89Z
    Global CBSN App: https://bit.ly/3exphfY
    Effects of COVID-19 On Tech World: https://bit.ly/2YwkC8B
    TikTok Users Trick Trump: https://cbsn.ws/2Z8Dnhg

    • 36 min
    Weekly Digital Marketing Update 6/18 | Young Folk Want Sports Back, Walmart's New Partner, and How COVID-19 Is Not Stopping VCs

    Weekly Digital Marketing Update 6/18 | Young Folk Want Sports Back, Walmart's New Partner, and How COVID-19 Is Not Stopping VCs

    Digital Ad Market Update: 6/12 - 6/18 2020

    Matt, Joe, and Rebecca are back in the studio to discuss the latest marketing and cultural news. All in 35 minutes or less.

    Top Stories:
    No audience segment is more ready for live sports than younger generations. Until stadiums start opening back up, get ready to see some big spikes in online viewership. We explain what that means for marketers.

    Walmart welcomes new partner Shopify to help combat Amazon's takeover of the online marketplace. Who will win? The answer may reside in their target audiences. Stick around to hear why.

    It seems venture capitalists (VCs) have had no slow down in investing during COVID-19. Are VCs crazy? Probably, but their spending may have to do with COVIDs acceleration of societal trends. Stay tuned for the breakdown.

    Articles Mentioned:
    Young Fans Ready For Sports: https://bit.ly/30PKmhU
    Read Before You Tweet: https://tcrn.ch/2Y72Et5
    Marketing Spend Stays Up: https://on.wsj.com/3d2ZYAR
    The State of HBO Streaming: https://cnet.co/2Y8H7QA
    Walmart Welcomes Shopify: https://bit.ly/2Y4wXk2
    Snap Summit Highlights: https://bit.ly/3e3kN0q
    Amazon Tackles Social Distancing: https://bloom.bg/37LuvT3
    Pinterest Makes Pins: https://tcrn.ch/3fqalAg
    Lawmakers Call out Big Brother: https://bit.ly/3e3nlM5
    COVID-19 Won't Stop Venture Capitalists: https://tcrn.ch/2UPrcVs

    • 34 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

Hank Mardukas13 ,

Re: Naughty, Moist

Motion to add “Blast you with Hot Takes” to the list of uncomfortable words.

nole4god777 ,

Tomorrow’s tech trends today

Matt, Joe and Producer Kyle do a fantastic job of looking beyond the horizon to see what trends are coming in the digital marketing world.

Rob Gokee ,

I’m a Marketing Nerd

...and I love this podcast. Matt & Joe dive deep into social media trends, what’s hot and what isn’t, and interview business owners that are looking to take their digital marketing to the next level. Love the interview with the Florida Innocence Project, and their news episodes are informative & entertaining. A must listen for any entrepreneur or marketing exec.

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