120 episodes

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

Of Record | The latest in digital marketing & advertising Of Record

    • Management
    • 5.0 • 21 Ratings

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

    Noods & Sticky Screens | Weekly Digital Marketing Update 10/22

    Noods & Sticky Screens | Weekly Digital Marketing Update 10/22

    Digital Ad Market Update: 10/16 - 10/22 2020

    Matt, Joe, and Rebecca give you a breakdown of the latest marketing, culture, and tech news. Tune in to hear everything Of Record. All in 44 minutes or less.

    Top Stories:
    The Richards Group is losing clients left and right after news broke out that the agency's founder Stan Richards made some problematic statements causing them to lose their first major client, Motel 6. For our opinion on how the Richards Group could navigate through this PR nightmare, tune in.

    The FCC is making moves on Section 230 of the Communications Act, and it involves social media platforms and their broad legal immunity in regards to content posted by the platform's users. For the whole scoop, stick around.

    Coca-Cola Freestyle machines are despised deeply by hosts Matt and Joe, and they are not afraid to voice why. Coca Cola Freestyle machine's new covid safety measures throw a wrench into the equation. Listen in for the whole rant.

    Articles Mentioned:
    WPP PLC Hungry For Acquisitions: https://bit.ly/31u0wNt
    Richards Group Freefall Continues: https://bit.ly/37syXHV
    FCC Moves on Section 230: https://bit.ly/3kjYDKp
    Kraft Sends Noods: https://bit.ly/2ThMeuQ
    Contactless Soda: https://bit.ly/37t7wOn

    • 43 min
    Positivity Underworld | Weekly Digital Marketing Update 10/15

    Positivity Underworld | Weekly Digital Marketing Update 10/15

    Digital Ad Market Update: 10/8 - 10/15 2020

    Matt, Joe, and Rebecca are here to discuss the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.

    Top Stories:
    Yelp unveils a new feature where businesses accused of racist behavior will get a warning on their page. Before that happens, a credible news source must cover the claim. Only then would said business get a scarlet exclamation on their page. Want to hear our take on the issue? Tune in!

    Motel 6 recently dropped their long time marketing partner, Richards Group, after the man behind the slogan "We'll leave the light on for you," Stan Richards, rejected an ad because it did not represent the clientele of Motel 6. He, of course, said this in a much more inflammatory nature, inadvertently offending many. For the whole story, stick around.

    Apple recently had an unveiling event called "Hi, Speed." The event highlighted Apple's latest series of devices or 'slight upgrades' as some people call them. We ask the big questions: Is Apple staking too much on phones? What's next, Tim Cook?

    Articles Mentioned:
    Yelp's Anti-Racist Measures: https://bit.ly/2SWsHQs
    Motel 6 Fires Richards Group: https://bit.ly/3lE873A
    Fleetwood Mac and Cranberry Juice Meme: https://bit.ly/3lLM2jt
    The Potato Worker Behind the Meme: https://n.pr/3k0AUia
    Holiday Season Shopping Forecast: https://bit.ly/2GZkMit
    Apple the One Trick Pony?: https://apple.co/3dtWdWV

    • 44 min
    Deepfakes Meet Voter Activism Meets Virtual Mickey | Weekly Digital Marketing Update 10/7

    Deepfakes Meet Voter Activism Meets Virtual Mickey | Weekly Digital Marketing Update 10/7

    Digital Ad Market Update: 10/2 - 10/7 2020

    Matt, Joe, and Rebecca are here to discuss everything Of Record from this past week besides the president getting COVID-19. All in 44 minutes or less.

    Top Stories:
    Joaquin Oliver was a student killed in the Parkland shooting. Recently, a video was published that used the power of artificial intelligence to bring his likeness back to life so he could deliver one last message. In this segment, we dive deep into this recurring topic of who owns the rights to someone's voice and face (especially when they have passed away). Tune in for the whole breakdown.

    Vending machines have been around for a while, but since the start of 2020, there has been a huge uptick in machine operators. We take a look into the industry, the many unique vending machines around the world, and some insights on how to be successful in the market.

    A new idea for a Disney recurring revenue bundle, or 'rundle' for short, called Disney², involves digital as well as tangible offerings. From early access to digital content to exclusive member-only park events, the rundle may be the ultimate package for the Disney lover. For the whole story, stick around.

    Articles Mentioned:
    IG Reels Shopping: https://bit.ly/30GmL2e
    Joaquin Oliver Deepfake: https://bit.ly/33Dm3Vs
    Vending Machine Industry: https://bit.ly/34L7UF5
    Disney 'Rundle' Idea: https://bit.ly/30BiLQj

    • 43 min
    K-Pop: Soldier Boys With Luv | Weekly Digital Marketing Update 10/1

    K-Pop: Soldier Boys With Luv | Weekly Digital Marketing Update 10/1

    Digital Ad Market Update: 9/25 - 10/1 2020

    Matt, Joe, and Rebecca are in the studio to bring you the latest tech, marketing, and culture news. Tune in to hear everything Of Record. All in 40 minutes or less.

    Top Stories:
    If you aren't registered to vote yet, then you clearly haven't been on any social media lately. Social media platforms are gearing up for the upcoming Presidential election and the resulting confusion that could arise while waiting to hear the final results. Tune in for more.

    BTS, a massively popular K-Pop group has now made their debut in Fornite's digital concert venue. We dive deeper into this fastly globalizing music group, their business model - and their military duties? For the whole breakdown, stick around.

    Joe Rogan, the host of The Joe Rogan Experience podcast, previously handled the guests and content discussed on his show, but after his $100 million deal with Spotify, an undisclosed number of workers are threatening a walkout if they cannot get full editorial control of Joe Rogan's podcast. For our opinion on the matter and the future of the podcast industry, stay until the end of the episode.

    Articles Mentioned:
    LinkedIn Stories: https://bit.ly/2S9Mmfn
    Facebook's Election Safety Measures: https://bit.ly/3kYOZwP
    Facebook's Election Results Handling: https://politi.co/347xoMm
    Google's Election Results Handling: https://bit.ly/2GlfAoL
    Hulu Ads Manager: https://hulu.tv/34d2hir
    Fortnite x BTS Crossover: https://bit.ly/2SeVLlD
    Amazon Prime Day Rescheduled: https://bit.ly/36xFZej
    Joe Rogan Spotify Drama: https://bit.ly/3kYVgbR

    • 39 min
    Cancelling Santa & Secret Trick or Treating | Weekly Digital Marketing Update 9/24

    Cancelling Santa & Secret Trick or Treating | Weekly Digital Marketing Update 9/24

    Digital Ad Market Update 9/18 - 9/24 2020

    Matt, Joe, and Rebecca take the studio to give you a breakdown of the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.

    Top Stories:
    Fake Amazon Prime bike causes a stir in the stock market and news headlines. That's one way to earn media.

    The NFL brings in a lot of money from advertisements, and with NFL TV rights contracts ending soon, some new players are hopeful to join the market. For the whole breakdown on this ongoing story, stick around.

    The coronavirus pandemic has affected many people's lives and the events we hold dear. October hasn't started, and already Halloween is on the rocks. Could the latest victim be everyone's favorite shopping holiday, Black Friday? What's next — Santa?

    Articles Mentioned:
    Fake Prime Bike: https://bit.ly/3mPChlA
    Disney Bundle: https://bit.ly/3038JHC
    Disney+ Mulan Viewership: https://yhoo.it/3mPCWn4
    NFL TV Rights: https://cnb.cx/3mMnDvD
    Black Friday Canceled?: https://bit.ly/2Hv74nX

    • 45 min
    No Breaks In Your Escapist Pastime | Weekly Digital Marketing Update 9/17

    No Breaks In Your Escapist Pastime | Weekly Digital Marketing Update 9/17

    Digital Ad Market Update: 9/11 - 9/17 2020

    Matt and Joe are bringing you the latest breakdown of culture, tech, and marketing news. Tune in to stay up to date on everything Of Record. All in 41 minutes or less.

    Top Stories:
    Oracle, your favorite mega tech company you don't know exactly what they do, is in the talks to partner with TikTok. Will your data be safe now? Probably not. We discuss our thoughts on the partnership.

    Gen Z has the reputation of being savvier when it comes to judging misinformation but is this statement true? We give our opinion on the matter. Psst psst, it's a Joe rant.

    The NFL had an underwhelming start to the season, with some wondering what the franchise plans to do for the future. We discuss the running theories on why ratings are down and give our advice on how to increase viewership.

    For all of these stories and more, tune in to Of Record.

    Articles Mentioned:
    TikTok's Current Cloud Computing Service: https://bit.ly/33zAZCv
    Weather Powered Marketing: https://bit.ly/3kroqjo
    FB's New Brand Safety Guidelines: https://bit.ly/2ZKUdnD
    Biden's Buggy Campaign App: https://tcrn.ch/3koVRTX
    Youtube Ups Their Ad Attribution Metric: https://bit.ly/3mrjlJZ
    Gen-Z Eroding Misinformation: https://bit.ly/32B9CsA
    NFL Ratings: https://yhoo.it/2ZL0FuR

    • 40 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

Hank Mardukas13 ,

Re: Naughty, Moist

Motion to add “Blast you with Hot Takes” to the list of uncomfortable words.

nole4god777 ,

Tomorrow’s tech trends today

Matt, Joe and Producer Kyle do a fantastic job of looking beyond the horizon to see what trends are coming in the digital marketing world.

Rob Gokee ,

I’m a Marketing Nerd

...and I love this podcast. Matt & Joe dive deep into social media trends, what’s hot and what isn’t, and interview business owners that are looking to take their digital marketing to the next level. Love the interview with the Florida Innocence Project, and their news episodes are informative & entertaining. A must listen for any entrepreneur or marketing exec.

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